Born on 18th December,1955 in Bangalore.

Studied at La Martiniere School in Kolkata & completed his Bachelor’s Degree from St. Xavier's College, University of Kolkata.

His father Vittal Mallya was the low-profile billionaire ,the chairman of UB Group.

Vijay Mallya became the chairman of the UB Group at the age of 28 in the year 1983.

VIJAY MALLYA

Focal Business Areas Encompass:

Alcohol Beverages Life Science Engineering Agriculture Chemicals Aviation Information Technology Leisure

BUSINESS

The Group has grown into a multi-national business conglomerate of over 60 companies.

Today Company has reported Annual Sale more than US $ 4 Billion.

Net Worth of Company is $ 1.2 Billion.

SUCCESS

Extra ordinary person whose thoughts & actions are larger than his life.

He pursues his multifarious interests both Corporate & Social with equal enthusiasm & energy.

Besides this he also finds time to pursue his a wide variety of Non-Corporate interests like Planes, Yachts, Cars, Arts & Horses.

LIFESTYLE

Lavish Lifestyle

Flamboyant

Multifarious

Glamour's

Grounded

Stylish

PERCEPTION ON LIFESTYLE

UNITED BREWERIES

Playboy is a Chairman Failure at the starting Flamboyant CEO Over 60 companies world-wide Almost 64% increased turn over in 15 years Globally competitive Not depend upon fiscal tariff protection

Yachtsman of championship Horse Breeder Numerous trophies in Horse racing(including Derby) Represents - FIA World Motor Sport Council Owns RCB in IPL, F1(FORCE INDIA) Owns East Bengal and Mohun Bagan Intended to buy AS Bari, Italian series A Die hard party animal and one who wants to live

luxurious life

Apart from this

Build & sustain the brand Thinking creatively, differently and out of box Kind person Risk taker and a great gambler Loves challenges Believes in standards Not only participate but also supports Not only the good business leader but a keen

sportsman, aviator and die-hard party animal

PERCEPTION

IPL TEAMVijay Mallya is the owner of the Royal Challengers B’lore team of IPL. He paid Rs. 464.3 Cr for the team.

RCBIn 1st IPL-team not performing wellIn 2nd IPL-2nd PlaceIn 3rd IPL-3rd place

Getting no profit from his first IPL season, he has changed his team formation, motivate the players, chose new leader for his team, invest lots of money on best cricketer like Kevin Peterson, Cameron White, Dale Styne, Robin Uthappa among which Kevin Peterson has been paid highest at that time. He took risk on his team. And he got almost desired outcome by getting 3rd place in IPL season 3.

MARKETING STRATEGY Vijay Mallya wanted to associate one of his top-selling liquor brands, either No. 1 McDowell's or Royal Challenge with the team. The latter was chosen, hence the name. The jersey colors of the team are red and golden yellow, the same as the Karnataka state flag, and the logo consists of the RC emblem with "Royal Challengers Bangalore" in standard format.

POLITICAL CAREER Mallya entered politics in 2000 and replaced Subramanian Swami as the president of the Janata Party, a breakaway faction of the original Janata Dal party.. He campaigned vigorously through the media, but his party failed to make any impact and did not win a single seat.

PERCEPTION

• Good marketing strategy

• Risk management

• Good investor

• Good vision

• Multi-tasking skill

• Poor politician

Kingfisher Airlines History

Kingfisher Airlines unique service

What’s New in Kingfisher Airlines

Kingfisher Airlines Spread it wing in Foreign Sky

Kingfisher Airlines Being Smart

Kingfisher Airlines the opportunist

Big Daddy of Indian Sky.

KINGFISHER AIRLINES

Kingfisher Airlines is one of six airlines in the world to have a 5-star rating from Skytrax, along with Asiana Airlines, Cathay Pacific, Malaysia Airlines, Qatar Airways and Singapore Airlines. Kingfisher operates more than 375 daily flights to 71 destinations, with regional and long-haul international services.

Kingfisher Airlines frequent flyer programme, King Club has won Top Honours at the 21st Annual Freddie Awards in the Japan, Pacific, Asia and Australia region.

KINGFISHER AIRLINES ACHIEVEMENTS

According to my studies Dr. Vijay Mallya is leader with a vision who understands the need of a target audience as serve them according to need with the best.

As a great leader Dr. Mallya he is constantly looking for an opportunity and grabs it with both hands.

As a leader he understands the situation and makes changes in his strategy according to it.

PERCEPTION

As a leader he believes in making things possible.

As a great leader he wants to extreme best in whatever he does.

He really is a king of good time.

Cont.

Mallya Hospital in Bangalore is a very famous hospital with charity ward.

The Mallya-Aditi International School in Bangalore, India, here the physically handicapped and poor are getting basic education facilities.

The Victoria and Albert Museum, London and the Duke of Endinburgh Awards Scheme, Prince's Youth trust are some of his contributions to Karnataka state.

Sponsorship for Sports events for physically handicapped & Poor.

CORPORATE SOCIAL RESPONSIBILITY

At an auction in London in 2004,  Vijay mallya purchased sword of Tipu Sultan & some other historical artifacts, & brought them back to India for public display after nearly two century which was taken away after British assault on Srirangapatnam on may 1799.

On 5th may, 2009  he brought back eye glasses of our national father Mahatma Gandhi for 1.8 million (app. 9.3 crores)  at an auction

On 26th march 2010 he has donated Rs. 6 crores to Tirupati Temple constructing golden wall.

Cont.

PERCEPTION ON CSR ACTIVITIES

CONTROVERSIES• June 16 2006: Liquor baron and Rajya Sabha member Vijay Mallya slammed Karnataka Chief Minister H D Kumaraswamy for ''unnecessarily creating a controversy'' over the multi-crore Bangalore- Mysore.

• Mallya also came under the scanner when he bid for Mahatma Gandhi plate and bowl in which Gandhiji ate his last meal before his assassination in 1948,earlier all INDIAN felt proud about it but later it came to know all this things Mallya done to grow-up his wealth and all this cause huge chaos among the supporter of Mahatma.

• Chairman of United Breweries Group and owner of the Royal Challengers Bangalore IPL team, Vijay Mallya came under the scanner when IPL 2010 controversies blown out of proportion, He was allegedly involved with IPL chairman Lalit Modi and backing Lalit Modi all through-out the game because his step daughter Laila Mehmood was in the scenic.

• He is famous for two things - beer and beautiful women. He is none other than the liquor baron Vijay Mallya, the BABE-LICIOUS man behind the brand Kingfisher. Now, his name has hit the controversy circuit and the reason for when he found kissing Mukesh Ambani wife Nita Ambani which has raised few eyebrows.

Cont.

PERCEPTION For Most of us Vijay Mallya is good leader and their are lot of things which we can learn from him, from his business to social life, But it is rightly said that "EVERY COIN HAS TWO SIDE", Yes on one side he bought back the sword of Tipu Sultan and Gandhi's bowl back to our country and this shows his patriotism towards our country. but on the other side When any company's shows its advantage and benefit to an employee and society it also has limitations and loopholes, And same is with Vijay Mallya, when the Liquor Baron came under the candid camera, There was an outburst, Because it was revealed that Vijay Mallya himself takes the Inter-view’s of the Air-Hostess and ask them any type of questions, The One who bear’s all this and compromise’s herself gets certified and for other’s the doors are closed, Things didn't end here, he is addicted to two things beer and BEAUTY

 

Cont. Well we can learn many good things from the Liquor Baron, One of them is how to achieve the goals which we have set in our lives, From his business strategy to social life, The best that I can say is among all the business men in INDIA, Being a BABE-LICIOUS man he didn't get carried away, and make vain in business, VIJAY MALLYA the man knows how to maintain balance between the social life, business life and personal life.

OVERVIEW

THINK BEYOND THE HORIZON

&YOU SHALL FIND

SUCCESS

THANK YOU