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The Practice of Management Peter F Drucker 1955 Presnted by Vijay arjun.v 19047

Vijay Arjun Brs Ppt

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Page 1: Vijay Arjun Brs Ppt

The Practice of Management

Peter F Drucker1955

Presnted byVijay arjun.v19047

Page 2: Vijay Arjun Brs Ppt

About the authorBorn in Vienna in 1909Educated in Austria and EnglandDoctorate in Law from GermanyCame to the US in 1937Management ConsultantTaught in

Bennington CollegeNew York UniversityClaremont Graduate School (Since 1971)

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The Practice of Management1955

The first true management book

Depicts management as a distinct function

Management has distinct responsibilities

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Role of management

Dynamic,life-giving element in every businessManager is the key player-without him resourses of production remain resources and never become production

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Jobs of managementFunction :economic functionThree jobs of management

Managing a bussinessManaging managersManaging worker and work

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Managing a Business

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Managing a Business Purpose of Business

To Create Customers Profit is result, not a cause, of business activity Who is the Customer ? What does the Customer Buy?

needs ability to spend taste preference

What is the Value to the Customer? Not only price, durability,purity,status

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Functions of BusinessMarketing

Product planning Inventory control Pricing Distribution Promotion Sales and services

Innovation

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What SHOULD our Business Be?

To find out four things- Market potential, market trendsWhat are the changes in market structure to be

expected with the change in taste and preference etc.

Innovation will change the customer’s want, create new ones.

What wants the customer have that are till now has not been satisfied?

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Business Performance Objectives

Market ShareInnovationProductivityPhysical and Financial ResourcesProfitability

Manager Performance and Development

Worker Performance and AttitudePublic Responsibility

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Managing Managers

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Three Stonecutters“I am earning a living”“I am being the best stonecutter I can be”

“I am creating a cathedral”

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Measurement of performance

Organizing for Peak PerformanceEngineering the Job

Motivating for Peak Performance

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Managing Worker and Work

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Managing Worker and WorkWork is to be performed; Resource is to perform

Resources vary from unskilled to artist in their work i.e., from wheel barrow pusher to vice-president

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The Work of the ManagerSet ObjectivesOrganizeMotivate and CommunicateMeasurementDevelop PeopleDecision making

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Decision makingWhatever a manager does ,he does through the decision making and affect the future existence of the enterprise.

Every decision tends to centre on the problem solving

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5 Steps in Making DecisionsDefine the ProblemAnalyze the ProblemDevelop Alternative SolutionsFind the Best SolutionImplement the Decision

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The Manager of Tomorrow1. Must manage by objectives2. Must take more risks 3. Must be able to make strategic

decisions4. Must be able to build an integrated

team5. Must be able to communicate fast and

clear6. Must see the business as whole7. Must relate to total environment

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Responsibilities of Mgmt

Management as a Leading Group

Operate at a Profit and Grow

Social Impact

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Conclusions

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Questions?

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