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Group Name

Group No 8PriteshSachinKhubirMayuriGroup No 15AjinkyaAnandRohan1Case

Conduct a case study on a Organized Retail Store in Mumbai regarding Pricing strategy. Company

V/SIntroductionStarted in the year 1967 at Mahim (Mumbai).Owned subsidiary of Mr. Nanu Gupta.Nilesh Gupta, CEO of Vijay Sales30 Stores in MumbaiStarted in the year 2006 at Juhu (Mumbai)Owned subsidiary of Tata SonsAjit Joshi, CEO of croma17 Stores in Mumbai

4Common Competitors

5Branch Description LocationBranch AreaBranch ManagerNo. Of EmployeesCustomer Footfall

LocationBranch AreaBranch ManagerNo. Of EmployeesCustomer Footfall

6Question for arriving at a Pricing StrategyPricing StrategyMonthly SalesDiscount RatesDifference in PriceCustomer Attraction Offers Provided

Pricing StrategyMonthly SalesDiscount RatesDifference in PriceCustomer Attraction Offers Provided

7Interaction & Objection

8Observation

Value Pricing

Package Pricing

Competitor Based Pricing

psychology pricing

Value Pricing

Package Pricing

Competitor Based Pricing

psychology pricing

Learning'sEarlier, the focus wasn't there on IT products. Mobiles and laptops too were there, but never were a huge focusLow pricing helps Vijay sales to overcome competitionProviding a low pricing strategy they are trying to acquire the market.croma focuses on private labels for better marginsBrand Image plays a prominent role in Consumer psychologyHigh Price has not affected there market.

18It is a family owned business and more of a local player lacks expertise to launch huge campaigns/strategies and implement them on the ground level.But, Competition from other electronics retailers such as Tatas Croma, Reliance Digital and Pantaloons E-zone has made Vijay Sales ambitious.croma has backing from the Huge TATA board, with experts to back them up , coming up with all the new strategies and plansSolid planning and implementation has helped them to acquire good market share in small span.

19

Why we Merged? Sources of informationPrimary Here we have used the direct interview with ManagerInteraction with Employees when we felt that it is not possible for us to take out information from Manager- CHANGE OF STRATEGYSecondary

Selling AssignmentDiwali Kandil

Sources:- InternetDiwali KandilDate of Assignment24/10/11 No. of Kandil30Cost of Per KandilRs.7Total Cost Rs.200 Actual Market Price Rs.20

Selling Price(approx)Rs.12Total Selling PriceRs.345ProfitRs. 145

Target Audience

Selling Experience