2017 Sponsorship Prospectus

@2017 Adobe Systems Incorporated. All Rights Reserve. Adobe Confidential.

ColdFusion Summit is a Different Kind of Event

Crowded sponsor area with tables or booths

Typical Conference ColdFusion Summit 2017

Open sponsor area with continual access to attendees

Cocktail reception, mixers and galas

Sponsors pitching and selling

Boring presentations and pre-recorded product demos

Spotty wifi, delivered as a “nice to have”

Dull booth area with bad coffee and cheap swag

Unique attendee appreciation party that includes Sponsors

Sponsors developing mindshare with in-depth conversations

Fun developer technology updates with live demos

Dependable, broad reach wifi

Hi-tech area, with charging stations

THE Event for the ColdFusion Developer Community

• Increase awareness of ColdFusion applications • Expand leadership and commitment of Adobe to the

ColdFusion developer Community • Enable developers to:

– Interact with other ColdFusion Summit 2017 developers and the Adobe ColdFusion team to strengthen relationships or make new ones

– Further expand knowledge and expertise about ColdFusion

– Inspire developers to build and deploy enterprise-ready Internet applications using ColdFusion

– Interact with Sponsors and learn about new solutions

Attendees are Highly Technical – 2017 Data

4%

11% 3%

43% 7% 1%

12%

3% 6%

2% 8%

Analysts Architects Consultants Developers

Directors Educators Elected Officials Managers

Professional Staff Senior Executives Support Staff Top Executives

Attendee Satisfaction is High

“Had a great time and learned a lot.” Tons of good content,

very knowledgeable, excellent presentations.”

“Best session in the 3 years I've come to CF Summit. Seeing real world

examples and hearing how others are experiencing the same things you are

is great.” Thanks for the great event!

95%

2%

2%

1%

Very Likely

Neutral

Not Likely

Likely

I would recommend this event to my Peers

75%

10%

10%

5%

Very Likely

Likely

Neutral

Not Likely

I Plan to attend CF Summit 2017

High-level Hourly Agenda and Sponsorship

Wednesday, Nov 15, 2017

Thursday, Nov 16, 2017

Friday, Nov 17, 2017

Pre-Conference Keynote & Sessions Keynote & Sessions

Registration 4:00 – 7:00pm 7:00am – 8:00pm 7:00 am– 5:00pm

Expo Space n/a Open 7:30 – 5:30 Open 7:30 – 5:30

Dedicated Expo Hours n/a 7:30 – 9:00 Breaks 12:30 – 1:30

7:30 – 9:00 Breaks 12:30 – 1:30

Sessions 9:00 – 5:00 (preconference)

9:00 – 5:00 9:00 – 5:00

Evening Party 5:30-8:00pm

Sponsorship Package: Platinum, Gold and Silver Levels

Platinum Max 2 ($8,000)

Gold 5 Sponsors ($6,000)

Silver 5 Sponsors ($4,000)

Full Conference Passes 5 3 1

Pre-event promotion

Inclusion in pre-conference materials and conference website X X X

Social media exposure promoting sponsorship presence X X X

Branding and Awareness

Sponsorship branding via event signage on-site X X X

Acknowledgement in General Session X X

Sponsor Branded Lunch (signage) Day One X

Sponsor Branded Breakfast or Snack (Morning or Afternoon) X

Attendee Bag Insert, provided by sponsor Unlimited 2 1

Dedicated Meal Table (for networking) X

Dedicated slide (provided by sponsor) to be run before morning keynotes X

2 Large signs noting Platinum sponsorship X

*NEW: Dedicated email after the event to attendees who have opted in to receive communications

X

Sponsorship Package: Platinum, Gold and Silver Levels

Platinum ($8000)

Gold ($6000)

Silver ($4000)

Exhibit Space X X X

Double-sided standing signage (2) X

Single-sided standing signage (1) X

Electricity – One 10-amp drops X X X

Wireless Internet X X X

Approximate Space Size 15’x15’ 12’x 12’ 10’x10’

Additional Sponsorship Opportunities (Mirage Ad-On)

Opportunity Description Price

Digital Signage 6 Vertical LCD Screens throughout meeting space and convention area. Sponsor to provide final digital files by due date.

$3,000 for 6 screens, $550 per individual screen

Registration Desk LCD Add dynamic messaging to the screen behind the registration desk. Sponsor to provide final digital files by due date.

$550 pre screen (2 available)

Carpet Clings Directional and promotional branding to lead attendees to your booth. Sponsor to layout/produce clings and cover cost of installation.

$1500 (cost of production not included)

Entry Wall Overhead Digital Signage

Greet attendees as they enter the meeting and convention rea with static and or video content on overhead signage. Sponsors have the opportunity to purchase and control rotation so that they can add as many different spots as they like. Sponsor to provide final digital files.

$15,000 per location

Mirror Wall Spread message across 4 mirror walls that line the main walkway through the meetings and conventions area. Sponsor to provide final artwork and cover cost of installation.

$1,500 for each wall (production, installation and removal not included)

In-Room TV commercial

Broadcast your custom content to all hotel guest. 30 Second Video Spot on the In-Room Hotel Promo Channel. Sponsor to provide digital file.

$1,250 per day

Branded Key Cards

Brand room keys for convention attendees – Sponsor to provide artwork. Adobe will produce.

$5,500

Wireless and Wireless Splash Page

Wi-Fi throughout the conference center. Custom landing page for all attendees to see when they first login. Sponsor to provide final digital files.

$10,000

Water Cooler Be the water cooler talk. Brand the water cooler with your sponsor-branded artwork. Sponsor to provide print ready files.

$400 per water cooler

Additional Sponsorship Opportunities (Add-ons)

Opportunity Description Price

Charging station 4 available

Charging Station branded with sponsors Logo Adobe to provide: Sponsor logo added to any signage used to promote charging stations. Sponsor to provide: production ready logo by deadline date

$2,500

CF Summit Party 2 available

Be the life of the party by sponsoring the ColdFusion Summit party. Adobe to provide: branding on any comms around the party, signage, napkins. Sponsor to provide: has ability to hand out branded giveaways in line with party theme.

$3,000

Chair Drop 3/4 available

Provide a 4x6 or 5x7 card to place on chairs at the general session and at a specific session Adobe to provide: placement of postcard on seats Sponsor to provide: postcard by deadline date. Sponsor also responsible for shipping/handling to hotel.

$1,000

Lanyard Maximum brand exposure by having your logo on every attendee lanyard! Adobe to provide: final production of lanyard Sponsor to provide: production ready logo by deadline date

$4,000

Sponsor Exhibit Space

▪ Sponsor “Zones” will be high tech and multi-use ▪ Enter through sponsor area to access General Session room

▪ Sponsorship area will be used for:

▪ All breaks

▪ Connected to the meal space for optimal access to attendees during free time, both breakfast and lunch!