2016 Retail Advertising and Marketing Symposium · Tire has evolved, transforming itself into a leader in adapting to the new connected customer. In terms of marketing, this means

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2016

2016 Retail Advertising and Marketing SymposiumApril 28, 2016, International Centre, Mississauga

Thank you to our Program Sponsor

2016 R AC S YM P OSI UM | 1# R AC Sy m p o s i u m

WELCOME TO THE 2016 RAC SYMPOSIUM

The Connected Customer

Each year retail marketers seek to increase their brand presence, promote their merchandise and create a differentiating customer experience. Throughout this journey they discover several segmentations of their customers who range from

the “drive-by shopper” to the “hyper connected consumer”. The latter group presents a unique opportunity for marketers to focus investment and attention as hyper connected consumers have great ability to become powerful brand advocates.

Defining a truly hyper connected customer goes beyond one way digital connectivity but rather, they actively participate in communicating both with their social community and with the retailer. They provide the retailer insight, feedback and advice on how to position offers tailor made for better consumption. They also help the retailer highlight promotions through social media channels and blogs. Most importantly, they often defend the retail banner when unfairly attacked online. These hyper connected consumers are more prominent within their social communities with their opinions, shared voices and digital device connectivity. To this end, retail marketers need to design programs around seeking out and supporting the hyper connected consumers.

At this year’s RAC Symposium, we have designed our day around the marketer’s efforts to building a connected base of consumers. Our speakers bring a diverse approach to building marketing programs centered on the connected customer. Our morning begins with one of Canada’s most influential CEOs, Michael Medline of Canadian Tire. His recent launch of an interactive printed catalog truly shows how physical and digital worlds come together to provide an exceptional brand experience. We will hear from Jeff Hoffman on his incredible journey from starting up Priceline, to making movies and traveling around the world speaking to global leaders. Our morning panel of three impactful senior retail marketers discuss and debate the merits of the connected customer. Finally our morning is capped off with a selection of interesting break-out speakers including topics of data analytic, social media and broadcast.

Our afternoon kicks off with Kerry Munro, VP Marketing at The Home Depot. Kerry’s experiences, knowledge and stage presence always draw a huge crowd. Our afternoon panel is certain to please as we have two separate research analysts presenting the advantages of print & digital. Finally, we finish off the afternoon with Drew Green, CEO of Indochino and how his strategy has launched an enormous growth trajectory.

To this, I say welcome and enjoy the many moments to share stories, learn new methods for marketing and visit our exhibitors area for great insight to what’s new in retail marketing.

Thank you all for coming,

Darrell Cook

Chair of RAC Symposium

Thank you to the RAC Symposium Advisory Committee. Your time and dedication to this annual event is invaluable to its success.

Rick Chad President Chad Management Group

Darrell Cook Vice-President of Retail Strategy Geomedia Inc.

Jim Danahy CEO CustomerLAB

Dave Mathews Managing Director / Partner Prospect Media Group Ltd.

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2016 RAC SYMPOSIUMAGENDA

7:00 A.M.

REGISTRATION

7:30 A.M. – 8:10 A.M.

BREAKFAST – EXHIBITOR BOOTHS OPENOrion AB

8:10 A.M. – 8:20 A.M.

WELCOME & OPENING REMARKS

Orion CD

Darrell Cook, Vice President – Retail Strategy, Geomedia Inc.

Michael LeBlanc, Senior Vice President, Membership, Programs & Revenue, Retail Council of Canada

8:20 A.M. – 9:00 A.M.

A FIRESIDE CHAT WITH MICHAEL MEDLINE, PRESIDENT & CEO, CANADIAN TIRE Orion CD

Diane J. Brisebois, President & CEO, Retail Council of Canada

Michael Medline, President & CEO, Canadian Tire Corporation

Canadian Tire has a long and storied history of connecting with its customers through both traditional retail experiences, and marketing campaigns. Under Michael’s leadership, Canadian Tire has evolved, transforming itself into a leader in adapting to the new connected customer. In terms of marketing, this means that Facebook and Google have become Canadian Tire’s top two advertising channels. This is a remarkable achievement for an organization that was built on traditional marketing and print flyer advertising. In this session, Diane J. Brisebois, President & CEO, Retail Council of Canada and Michael Medline will discuss the need for Canadian Tire to innovate, and how this innovation will continue as the consumer continues to evolve.

9:00 A.M. – 9:45 A.M.

CLICKING INTO THE FUTUREOrion CD

Jeff Hoffman, Co-founder & Principal, ColorJar

Every night while we sleep, new products and technologies are launched in the world that we couldn’t even imagine the day before. Our customer is constantly being bombarded by prod-ucts and services that change the way we buy everything we buy. Add to that the layer of social media that permeates every buying decision and it’s clear that the next generation of custom-ers will need and expect to be treated in a completely different way than the customers before them. This presentation by internet pioneer Jeff Hoffman will provide an eye-opening look at the trends that are changing the way we live, the technologies changing the way we shop, and tips from the companies that are leading the way. Attendees will gain new tools and techniques that they can use in their own retail businesses.


9:45 A.M. – 10:30 A.M.

EXECUTIVE ROUNDTABLE: FUTURE OPPORTUNITIES IN RETAIL MARKETINGOrion CD

Moderator: David Kincaid, Managing Partner, Founder, Level 5 Strategy Group

Panelists: Kirsten Chapman, Chief Marketing Officer & Executive Vice President, Digital, Indigo Books & Music

Geoff Henshaw, Vice President of Brand and Retail, SHOES.COM

Alison Simpson, SVP, Marketing & Customer Experience, Holt Renfrew & Company Limited

How will retail marketing strategies evolve as shopping increasingly becomes a merged reality of the physical and digital store? What impact will big data and analytics have in improving and changing modern marketing planning and execution? Can mobile be the solution to winning customer engagement? Are millennials transforming retail and the marketing strategies that will become the norm to attract their hearts and business? These are some of the questions that will be explored in this highly anticipated Executive Roundtable.

10:30 A.M. – 11:00 A.M.

NETWORKING BREAK – EXHIBITOR BOOTHS OPENOrion AB

11:00 A.M. – 11:40 A.M.

MORNING CONCURRENT SESSIONS

A) Developing a Seamless Customer Centric Strategy Orion CD

Sara Towns, Director, Customer Intelligence, Indigo Books & Music

Steve Holder, National Practice Lead, Analytics, SAS Canada

Indigo has worked hard to become one of the most recognizable names in Canada. Today, that includes providing a rich digital ecosystem and contact strategy where individual customers receive offers that are relevant to them in time, channel and message. At the core of the latest stage in Indigo’s evolution is its data and analytics strategy. In this session, Sara Towns, Director of Customer Intelligence at Indigo will share how Indigo is leveraging data and analytics to optimize a seamless digital and physical customer experience.

Following Sara’s discussion on Indigo’s journey, Steve Holder, SAS Canada’s National Lead Ana-lytics, will share what is possible with today’s marketing analytics technologies by describing innovative approaches being undertaken around the world.

B) The Power of Influencer Marketing Pegasus

Tim Mischuk, CEO & Chairman of Maven Social

Maven Social brings a unique ROI model to social media by finding and exciting hidden social influencers. Tim Mischuk, President of Maven Social will share several case studies that highlight how social media influencers can bring upwards of 10% to 40% lift on sales within 6 months. This session illuminates how retailers can drive new revenues and excite new customers through social amplification. Tim will also demonstrate how to track and analyze actioned, owned and paid media in order to generate earned media.


11:00 A.M. – 11:40 A.M.

MORNING CONCURRENT SESSIONS (CONTINUED)

C) The Future of Mass Audience DeliveryLyra

Mark Leslie, Vice-President, Research and Consumer Insights, Corus

Major traditional media companies in Canada are introducing new insight, innovation and multi-platform content to augment their traditional leadership traits in scale, trust and impact. Great consumer insights combined with new data and analytics tools are making traditional media owners powerful partners for your brand building and ROI efforts. In this presentation, we’ll look at some new ways traditional media companies like Corus are re-thinking the future of mass audience delivery.

11:45 A.M. – 1:00 P.M.

LUNCH & NETWORKING

Orion AB

12:10 P.M. – 12:40 P.M.

LUNCH & LEARN: THE BIG REASON YOUR MARKETING EFFORTS FAIL

Orion CD

Shana McEachren, Managing Partner, Fifth P

Learn why all the money and effort that goes into your marketing initiatives may not generate the results you expect. You invest significant time and resources to send messages to customers and those messages set certain expectations. If the customer experience doesn’t live up to the expectations you set, your organization breaks its brand promise. Find out three things you can do to make sure the promises you make are kept throughout your organization.

1:00 P.M. – 1:15 P.M.

2016 RETAIL MARKETING INNOVATION ACHIEVEMENT AWARD PRESENTATION: LA MAISON SIMONS

Orion CD

Philippe Normand, Vice-President Marketing, La Maison Simons

1:15 P.M. – 2:00 P.M.

DISRUPTED RETAIL: LEADING OMNICHANNEL TRANSFORMATION FOR MARKETING SUCCESS AND BUSINESS RESULTS

Orion CD

Kerry Munro, Vice President, Marketing & e-Commerce, The Home Depot Canada

Today’s customers come in all shapes and sizes – Boomer, Millennial and Gen Y, desktop or mobile, and print versus digital. Marketers and brands continue their struggle to integrate at the intersection while new ‘digital’ employees clash with traditional retail capabilities. Delve into the challenges facing today’s retailers, the role digital is playing, and the evolving business ecosystem in which brands operate.


2:00 P.M. – 2:45 P.M.

TRADITIONAL MEDIA & THE DIGITAL CONSUMER Orion CD

Moderator: Jim Danahy, CEO, CustomerLAB

Panelists: Mark Baltazar, Vice President and Partner, Brandspark

Paul Street, Research Director, RealityMine

If you haven’t already noticed, the world of retail has changed. Consumers are engaging digitally with brands in a way that was never even imagined 10 years ago. Mobile engagement has fur-ther enhanced the reach of digital and retailers without strong digital cross-channel platforms are struggling to stay relevant. All of this has created speculation about the future of the news-paper industry in Canada. However, research suggests that a large percentage of Canadians are still reading and engaging with traditional print mediums. A new level of innovation has emerged, with retailers circling back to traditional print advertising tools to help them side-step digital clutter and re-connect with their customers. In this session, two sources of new research will discuss the future of traditional and digital engagement, the blend and mix that marketers can see coming, and what is next for the digital consumer.

2:45 P.M. – 3:15 P.M.

NETWORKING BREAK – EXHIBITOR BOOTHS OPEN

Orion AB

3:15 P.M. – 3:45 P.M.

TOP 10 SECRET MUST-DO’S TO WOW THE ECOM/MCOM EXPERIENCE

Orion CD

Tara O’Doherty, VP, Customer Experience Strategy (CX/UX/UI), Cossette

Competitors may know how much traffic you get to your digital commerce experiences but they have no idea about your conversion rate. That is where you should focus when it comes to experiences. This is a case-based look at how to wow digital visitors and drive brand perception and conversion by making strategic tweaks to the digital customer experience. In this session, Tara O’Doherty at Cossette will provide a sneak peek into what the best brands in the world are doing to drive insight into action and intent into purchase. Then, Tara will show how these tools, insights, and best practices can make the retail experience - whether on desktop or smartphone - something to be awed, worshiped, and feared by the competition.

3:45 P.M. – 4:30 P.M.

INDOCHINO, DIGITAL CUSTOMIZATION OF THE CUSTOMER EXPERIENCE

Orion CD

Drew Green, CEO, Indochino

Customers are no longer content with simply purchasing a product - they want more and the most successful companies are those that are able to marry a great product with a great experi-ence. In the omni-channel world, retailers are more capable than ever of understanding a cus-tomer’s preferences, and using them to anticipate needs and fulfill expectations so the customer has the best experience, whether online or traditional retail. Drew Green, CEO of Indochino, will present how Indochino is driving growth by delivering exceptional customer experiences.

4:30 P.M. – 4:35 P.M.

CLOSING REMARKS & CONFERENCE ADJOURNS

4:35 P.M. – 5:30 P.M.

NETWORKING RECEPTION Orion AB


2016 RAC SYMPOSIUMSponsor & Exhibitor Profiles PLATINUM SPONSORS

The Customer Experience Agency Fifth P 174 Spadina Avenue Suite 101Toronto, ON M5T 2C2fifthp.com

Fifth P – The Customer Experience Agency helps organizations become who they say they are by enabling them to keep their brand promise.

They design, activate, and optimize the human interactions people have with customers and with each other so organizations can consistently deliver the experience their advertising and marketing communications promise customers that they should expect!

Fifth P has been engaged by some of the most recognized brands in Canada and the US and their work has been recognized for improving business results, increasing customer advocacy, and driving employee engagement.

Three things make Fifth P unique and valued by their clients. First, everything they do is rooted in “brand” as this is the fundamental of the reputation an organization commits to customers. Second, their work is built on strategy but delivered operationally – in other words, they make real and tangible improvements that have an impact. Third, their specialization in the “human interactions” of customer experience addresses the most critical yet most often overlooked aspect of a brand’s success or success.

Marketing makes the promises to customers and Fifth P helps you keep those promises – it is all about “Promise Made. Promise Kept!™”

SAS Canada280 King St. East, Suite 500Toronto, ON, M5A 1K7T: 416-363-4424Contact: Andrew Bowdensas.com/canada

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW.®


SweetIQ Analytics Corp.615 Rene-Levesque West, Floor 10Montreal, Quebec H3B 1P9T: 514-461-3527sweetiq.com

SweetIQ is an industry leader in local search marketing, helping F500 brands convert online searches to in-store shoppers. Our analytics and automation platform delivers local search results for national brands and their marketing agencies. Since 2010 we’ve been helping our clients grow their sales by increasing their online findability and giving them the tools they need to manage their online presence. The company has offices in Montreal working with clients across North America.

TRANSCONTINENTAL

MEDIA

TRANSCONTINENTALPRINTING

TC Transcontinental Print2049 20th Street EastOwen Sound, ON N4K 5R2T: 519-376-8330 F: 519-376-1164tc.tc

Canada’s largest printing company!

Founded in 1976, TC Transcontinental Printing has grown steadily over the years to become the largest printer in Canada and the third largest in North America. In the last few years, we have invested heavily in our printing network to ensure we provide the latest in available technology. Our services include a wide array of options for our customers, including Premedia, printing and distribution solution.

Toronto Star1 Yonge Street - 5th FloorToronto, ON, M5E 1E6Contact: Brian Cordingleywww.thestar.ca

The Toronto Star is Canada’s largest daily newspaper, with the largest readership in the country. It is published seven days a week in the Greater Toronto Area and is owned by Toronto Star Newspapers Limited, a wholly owned subsidiary of Torstar Corporation. The newspaper is printed at its production facility, The Toronto Star Press Centre, located in Vaughan, just north of Toronto. The Press Centre houses six MAN Roland presses and its extensive capacity allows for the use of full colour throughout the newspaper every day for both editorial and advertising purposes.


GOLD SPONSORS

Geomedia Inc.20 Duncan St., Suite 300Toronto, ON M5H 3G8T: (416) 203-7747 (888) 359-3778Contact: Steve Acland, Presidentgeomedia.ca

Geomedia is a Store Trade Area Marketing company that specializes in providing retailers with geo-targeted advertising programs. Our service spans consumer and media analytics, store trade area analysis and performance measurement, advertising campaign measurement, and media planning and booking. We work with all media and have a specialization in media that can be planned in geographic increments (print flyer, digital advertising, out-of-home advertising). Our clients are world class retailers and include general merchandizers, grocers, and specialty retailers. We work with chains of 10 to 1500+ stores. For over 20 years we have proven that we are the originators and innovators in the industry. Our progressive culture allows our team of skilled thinkers to create solutions that give our clients a competitive advantage. Print flyers programs: We have set the industry bar for how to manage the entire process from optimization analytics to the weekly procurement including; printer runlists, media insertion orders, manifests, media billing, logistics and troubleshooting. Digital advertising: We manage the entire digital portfolio on behalf of clients. We provide an unbiased consulting practice to review, plan and buy media to maximize results within a Store Trade Area. Our programmatic trade desk is designed for retailers to reach their customers via multiple channels including; display, video, social, and mobile advertising.

Novus 67 Richmond St. W- 2nd Floor Toronto, ON M5H 1Z5T: (416) 572-8202Contact: Kevin McDonaldnovusmediainc.com

Novus is a specialized media buying agency delivering access to programs, products and services specifically designed to reach Canadian audiences. Powered by 28 years of pioneering innovation in the U.S. media market, Novus combines its Canadian expertise and North American scale and best practices to offer a full suite of print, Out of Home and digital media opportunities—including flyers, newspapers, magazines and local digital. With comprehensive research, strategy, planning, buying, execution and analytics, Novus gives advertisers the convenience of working with one media partner for traditional and emerging media. Benefits include: comprehensive flyer and OOH media programs that deliver greater ROI; a wider database of print, OOH and online best practices, pricing and ROI insight; full-service ROP, magazine and digital campaign management; Canadian marketplace knowledge from supplier, advertiser perspectives; and greater overall buying power through savvier negotiations.


SILVER SPONSORS

Alliance for Audited Media (AAM) 151 Bloor Street West, Suite 850 Toronto, On M5S 1S4 T: (416) 962-5840 F: (416) 962-5844 auditedmedia.ca

The Alliance for Audited Media is a nonprofit industry body founded to ensure media transparency and trust. AAM provides independent verification and information services for thousands of leading publishers, advertisers, ad agencies and ad tech platforms to facilitate the planning, buying, selling and delivery of traditional and digital media. The organization is also one of the industry’s most experienced providers of technology certification audits to standards established by the Media Rating Council, Trustworthy Accountability Group, Interactive Advertising Bureau and Mobile Marketing Association. Visit AAM’s website to learn more.

CCAB, Division of BPA Worldwide1 Concorde Gate, Suite 800Toronto, ON M3C 3N6T: (416) 487-2418 F: (416) 487-6405

CCAB is a not-for-profit, self-regulating organization governed by a tri-partite Board of Directors comprised of advertisers, agencies and media owners. With two fully staffed offices in Montreal and Toronto, CCAB is the leading provider of media audits of Daily and Community Newspaper brands, Business and Consumer magazine brands, Flyer Distribution Centre Accreditations (FDSA), Websites and other media channels. Visit bpaww.com to learn more about CCAB, Division of BPA Worldwide, and gain access to the latest reports. Please contact Tim Peel, Vice President. Phone: 416-487-2418. Email: [email protected].

Postmedia Network Inc.365 Bloor St. E.Toronto, ON M4W 3L4Contact: Craig Hamilton, Director – Integrated Advertising SalesTelephone: 416-442-2145 Cell: 647-274-8609 Email: [email protected]

Postmedia Network represents hundreds of years of trusted, authentic editorial content reaching an audience of 18.9 million Canadians every month. As experts in story-telling, we understand the value of good content and how to engage the right people with the right messages. We are a one-stop shop of advertising solutions for local businesses and national organizations. Our multi-platform approach allows advertisers to reach target audiences across print, web, smartphone and tablet, while we provide a consultative experience to ensure your strategic business objectives are achieved.

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RECEPTION SPONSOR

The AdMill Group42 Dufflaw RoadToronto, ON M2A 2W1T: (416) 789-0789 F: (416) 789-7162Contact: Arthur Winiarczyk, Vice President, Salesadmillgroup.com

AdMill Distribution, provides premium delivery services to households within Toronto, Ottawa and all surrounding urban and rural areas, utilizing both our Private Carrier System and Canada Post. Delivery modes include the AdMill Bag, Door Hangers, Samples and Stand Alone delivery.

AdMill Packaging & Bindery services are provided from two locations. Our newly acquired Tip Top facility provides an array of bindery services including saddle-stitching, folding, tipping, post-it notes and many other specialty services. From this facility we also provide addressed mailing and inkjetting. Our AdMill Etobicoke location offers high speed mechanical and specialty manual product folding, poly-bagging, inserting and Canada Post fulfilment. Our dedicated and professional staff will ensure a streamlined, cost effective solution for all your bindery, packaging and distribution needs. As your true and valued business partner our mission is to deliver your advertising or publishing project on time, on target and on budget.

NAME BADGE SPONSOR

Prospect Media129 Spadina Avenue, Suite 300Toronto, ON M5V 2L3T: (416) 348-7397 F: (416) 593-6656Contact: Dave Mathews, Managing Director / Partnerprospectmedia.com

Prospect Media is a leader and innovator in print and digital media management and consumer analytics. From data analysis to media to production to distribution, we work with you to identify, locate and reach your ideal customer. Specializing in targeted direct-to-consumer distribution of flyers, catalogues, direct mail, doorhangers, digital and specialty advertising programs, our turnkey services include: Consumer Analytics, Flyer and Catalogue Distribution, Print & Digital Media Management, Cost Auditing and Print Production. Our core mandate is to provide innovative delivery strategies to a broad base of retail clients, while creating solutions that streamline distribution programs and track ROI. We like to say we’re right on target.


BRONZE SPONSOR / LUNCHEON SPONSOR

C&R Express Limited75 Bramalea Rd.,Brampton, ON . T: 905 458 4788Contact: Sheila Wilson Moodiecrexpress.ca

C&R Express Limited, of Brampton, Ontario, was founded 1997 is owned and operated by Guido Bucciarelli.

C&R Express Ltd. is a dedicated private flyer Transportation Company providing superior delivery to newspaper publications and major retail head offices nationally on a weekly basis. Our success in providing excellent customer service, same day delivery, emergency delivery, seamless delivery of flyers across the country combined with superior customer service has earned the trust and respect of our many clients. C&R Express Ltd. has grown from operating one truck to owning and operating a fleet of newer 48 trucks. New transport trucks eliminate downtime and are more environmentally friendly. Ownership of the vehicles allows us to fulfill our client’s request at any time of day - 7 days per week – 24 hours a day. As an added bonus you will find our rates are extremely competitive. We invite you to allow us to quote on your freight. Our rates are extremely competitive.

C&R Express Ltd. is a proud, long standing supporter and member of the Retail Council of Canada, Retail Advertising Canada, AdClub of Toronto and the former Flyers Distribution Standards Association.

BRONZE SPONSORS

Colour Innovations 161 Norfinch DriveToronto, Ontario M3N 1Y2Toll Free: 1(877) 302-9777 Contact: Matthew Alexandercolourinnovations.com

Colour Innovations is a completely secure, environmentally progressive full-service print facility providing customers with effective print management solutions. We deliver strategic planning, creative execution, and full production services from prepress, print, and finishing through to picking, packing, fulfillment and distribution. As the industry has changed with the introduction of new technologies, CI has evolved into an INTEGRATED PRINT SOLUTION PROVIDER that can work with customers to supply and support creatively-focused marketing campaigns across all media. This reflects our ability to not only provide alternative print solutions but also electronic communications solutions that can be integrated into a coordinated web-to-print or cross-market program. The acquisition of digital colour printing presses as well as full state-of-the-art Lettershop capability allows us to produce Direct Mail programs with quantities varying from several pieces to as many as a million pieces.


Metroland Media Group Ltd.10 Tempo AvenueToronto, ON M2H 2N8T: (416) 493-1300 F: (416) 493-0623metroland.com

Metroland Media Group Ltd. is a dynamic media company with a long and proud history of connecting to communities across Ontario. From our award-winning community newspapers to our digital products, we are leaders in local media. Through a combination of marketing solutions; including an extensive network of distribution, print, direct marketing, digital and consumer shows, we provide a range of options for businesses to connect with consumers. We are a trusted Canadian media company uniquely positioned to help local and national advertisers reach their target audience in an engaging and genuine way.

PRO Distribution Services Inc.1145 Sutton DriveBurlington, ON L7L 5Z8Contact: 1) Clement Messere, President [email protected] O 905.332.8000 x 230 I C 905.334.33212) Paul Bechard, General Manager [email protected] O 905.332.8000 x 231 I C 905.334.7993prodistribution.com

PRO Distribution is an industry leader in the dated material transportation sector. As a national leader in the dated material logistics industry, we have served some of the largest and most successful retailers in Canada. The success and reputation of PRO has been built on meeting deadlines on time, all the time. Pro is a totally focused and dedicated firm; with our core and sole competency focused strictly on the Canada Wide logistics/transportation of dated print material. PRO Distribution services all markets, cities and towns across Canada and the United Sates.

PRO Distribution is a privately owned company that has been a leader in Dated Material Logistics for over 30 years. Our Senior Management has remained unchanged since our doors first opened, the average employee tenure with PRO is 19 years - low turnover and Staff continuity, greatly contribute to our firm’s success. We pride ourselves on meeting deadlines, providing 24/7 on-call accessibility and having a dedicated and detail oriented Team.

Fleet - All of our equipment is meticulously maintained, each truck is equipped with PeopleNet software, allowing for fast and accurate GPS tracking of our fleet. For five consecutive years, PRO Distribution has won a National Safety Award for the Safest Fleet across Canada from the PMTC (Private Motor Truck Council of Canada)

Computerized Tracking/Reconciliation of orders - PRO employs a Proprietary Tracking System that is supported by a computerized content Veri-Check. The System generates Key and relevant Client Reports. e.g. Shipping Manifests, Distribution Schedules, Inventory Reports, Production Status….


EXHIBITORS

BOOTH #1, 2

Novus 67 Richmond St. W- 2nd Floor Toronto, ON M5H 1Z5T: (416) 572-8202Contact: Kevin McDonaldnovusmediainc.com

Novus is a specialized media buying agency delivering access to programs, products and services specifically designed to reach Canadian audiences. Powered by 28 years of pioneering innovation in the U.S. media market, Novus combines its Canadian expertise and North American scale and best practices to offer a full suite of print, Out of Home and digital media opportunities—including flyers, newspapers, magazines and local digital. With comprehensive research, strategy, planning, buying, execution and analytics, Novus gives advertisers the convenience of working with one media partner for traditional and emerging media. Benefits include: comprehensive flyer and OOH media programs that deliver greater ROI; a wider database of print, OOH and online best practices, pricing and ROI insight; full-service ROP, magazine and digital campaign management; Canadian marketplace knowledge from supplier, advertiser perspectives; and greater overall buying power through savvier negotiations.

BOOTH #3

Metroland Media Group Ltd.10 Tempo AvenueToronto, ON M2H 2N8T: (416) 493-1300 F: (416) 493-0623metroland.com

Metroland Media Group Ltd. is a dynamic media company with a long and proud history of connecting to communities across Ontario. From our award-winning community newspapers to our digital products, we are leaders in local media. Through a combination of marketing solutions; including an extensive network of distribution, print, direct marketing, digital and consumer shows, we provide a range of options for businesses to connect with consumers. We are a trusted Canadian media company uniquely positioned to help local and national advertisers reach their target audience in an engaging and genuine way.


BOOTH #4

Retail Council of Canada1881 Yonge Street, #800 Toronto, ON M4S 3C4T: 416-922-6678retailcouncil.org

Retail Council of Canada (RCC) is the Voice of Retail in Canada representing more than 45,000 store fronts of all retail formats, including department, specialty, discount, and independent stores, and online merchants in general merchandise, grocery and pharmacy. Our membership represents over 75% of all retail sales in Canada. RCC is a strong advocate for retailing in Canada and works with all levels of government and other stakeholders to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness. RCC also provides its members with a full range of services and programs including education and training, benchmarking and best practices, networking, advocacy, and industry information.

RetailCouncil.org @RetailCouncil

BOOTH #8

Environics Analytics33 Bloor Street East, Suite 400Toronto, ON M4W 3H1T: (416) 969-2733Contact: Julia Vasilev, Senior Marketing Managerenvironicsanalytics.ca

Environics Analytics is the premier marketing and analytical services company in Canada, Environics Analytics helps customers turn data and analytics into insight, strategy and engagement. EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modelling approaches. Its team of quantitative marketers, modellers and geographers are expert at helping organizations identify their business challenges, develop data-driven solutions and achieve success along every phase of their analytics journey. EA is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications. To learn more, visit our website at environicsanalytics.ca, or contact us at 416.969.2733 or [email protected].


BOOTH #9

Reebee 305 King St W, Suite 902Kitchener, ON N2G 1B9 T: 1 226 780 4555Contact: Tobiasz Dankiewicz [email protected] 519.902.3455 www.reebee.com

Get more out of your flyer promotions with reebee.

Reach over 2 million interested Canadian reebee users through digital flyer engagements that go far beyond simple impressions or one-time transactions.

New this year: reebee web and reebee hosted retail flyers.

Speak with one of the reebee reps, or email us at [email protected] to see why hundreds of Canada’s best retailers rely on reebee.

BOOTH #11

Publisac8000 avenue Blaise-PascalMontreal, Quebec H1E 2S7T: 514-643-2300 F: 514-899-5001

Publisac: a key resource for consumers

Publisac is an excellent shopping resource. It has been part of the daily lives of consumers for close to 35 years. Publisac puts information that can help consumers make decisions about the purchase of daily items and durable goods right into their hands. It brings advertising into the home and helps consumers make informed purchase decisions. Publisac has become part of the purchasing cycle and is a vital part of the weekly shopping experience.

Targeo394 Orenda Rd. Brampton, ON L6T 1G9T: 905-799-5920 F: 905-799-5921

Targeo: an integrated solutions for your direct marketing campaigns

Targeo has developed preferred partner status with more than 1250 national, regional and local distributors in Canada. With our extensive geomarketing expertise we can design distribution strategies that target the segments and markets you want to reach across the country. As your partner, we work with you to develop custom solutions that maximize your ROI.


BOOTH #13

Inbox Marketer Corporation 381 Woolwich StreetGuelph, ON N1H 3W8T: (519) 824-6664 F: (519) 824-1222Contact : John St Louisinboxmarketer.com

Inbox Marketer is a leading email marketing services and technology solutions company servicing clients across North America. We provide expert strategy with turnkey execution for mid-size and enterprise brands.

Our mission is to guide clients to make smarter and more strategic marketing decisions so they can connect with their customers to gain insights and achieve transformational results.

BOOTH #14

Geomedia Inc.20 Duncan St., Suite 300Toronto, ON M5H 3G8T: (416) 203-7747 (888) 359-3778Contact: Steve Acland, Presidentgeomedia.ca

Geomedia is a Store Trade Area Marketing company that specializes in providing retailers with geo-targeted advertising programs. Our service spans consumer and media analytics, store trade area analysis and performance measurement, advertising campaign measurement, and media planning and booking. We work with all media and have a specialization in media that can be planned in geographic increments (print flyer, digital advertising, out-of-home advertising). Our clients are world class retailers and include general merchandizers, grocers, and specialty retailers. We work with chains of 10 to 1500+ stores. For over 20 years we have proven that we are the originators and innovators in the industry. Our progressive culture allows our team of skilled thinkers to create solutions that give our clients a competitive advantage. Print flyers programs: We have set the industry bar for how to manage the entire process from optimization analytics to the weekly procurement including; printer runlists, media insertion orders, manifests, media billing, logistics and troubleshooting. Digital advertising: We manage the entire digital portfolio on behalf of clients. We provide an unbiased consulting practice to review, plan and buy media to maximize results within a Store Trade Area. Our programmatic trade desk is designed for retailers to reach their customers via multiple channels including; display, video, social, and mobile advertising.


BOOTH #15

Postmedia Network Inc.365 Bloor St. E.Toronto, ON M4W 3L4Contact: Craig Hamilton, Director – Integrated Advertising SalesTelephone: 416-442-2145 Cell: 647-274-8609 Email: [email protected]

Postmedia Network represents hundreds of years of trusted, authentic editorial content reaching an audience of 18.9 million Canadians every month. As experts in story-telling, we understand the value of good content and how to engage the right people with the right messages. We are a one-stop shop of advertising solutions for local businesses and national organizations. Our multi-platform approach allows advertisers to reach target audiences across print, web, smartphone and tablet, while we provide a consultative experience to ensure your strategic business objectives are achieved.

BOOTH #16

Soft Signs Inc.207353 Highway 9Mono, ON L92 6j2Contact: Eddy Carolansoftsigns.com

Soft Signs Inflatable Advertising Inc. and its sister companies, Off the Wall 3D and Air Technology Systems, have been supplying marketers and advertisers with high quality inflatables and ambient media solutions for over 23 years. Our culture is driven by innovation and execution. “If you are not the lead dog the view is always the same”, and no matter how great the innovation, if it is difficult to execute in the field, it won’t work. “Don’t get executed on the execution!”

Our commitment to our customers is providing products that will deliver the expectations of our clients while maintaining budgets and quality.

Soft Signs Inflatable Advertising Inc. is a dedicated team of professionals in the advertising business, which understands the marketing puzzle and can deliver sound and viable marketing solutions through our range of unique products.

BOOTH #17

Prospect Media129 Spadina Avenue, Suite 300Toronto, ON M5V 2L3T: (416) 348-7397 F: (416) 593-6656Contact: Dave Mathews, Managing Director / Partnerprospectmedia.com

Prospect Media is a leader and innovator in print and digital media management and consumer analytics. From data analysis to media to production to distribution, we work with you to identify, locate and reach your ideal customer. Specializing in targeted direct-to-consumer distribution of flyers, catalogues, direct mail, doorhangers, digital and specialty advertising programs, our turnkey services include: Consumer Analytics, Flyer and Catalogue Distribution, Print & Digital Media Management, Cost Auditing and Print Production. Our core mandate is to provide innovative delivery strategies to a broad base of retail clients, while creating solutions that streamline distribution programs and track ROI. We like to say we’re right on target.


2016 RAC SYMPOSIUMSPEAKERS

Mark BaltazarVice President and Partner, Brandspark @Mark_BaltazarMark is a passionate consumer and shopper insights professional with 15 years of experience in the field. As a partner at BrandSpark International, Mark continues to uncover strategic insights that help his clients understand the inner-workings of

why consumers and shoppers behave the way they do. Working with many of today’s leading Canadian and global brands, Mark helps his clients increase the ROI of their marketing dollars and product launches by applying BrandSpark’s brand strategy, product innovation and shopper-centric research approaches to uncover strategic insights that drive results. Mark is currently working with many clients helping them understand how the new economy and media landscape is changing how shoppers and consumers engage with brands and what marketers can do to better position their offering.

Diane J. BriseboisPresident and CEO, Retail Council of Canada @loveretailDiane J. Brisebois, CAE, is the President and Chief Executive Officer of Retail Council of Canada (RCC). She oversees the largest retail association in Canada serving over 45,000 retail establishments including independent merchants, chain stores, mass merchants,

big box and online retailers. RCC’s membership covers all segments of the retail market including general merchandise, grocery and pharmacy. Diane joined RCC as its President and CEO in January 1995. Diane has held CEO positions in the not-for-profit sector representing various industries for the past 35 years. Diane has and continues to serve on a variety of Boards across North America. Ms. Brisebois is Immediate Past Chair of the Fair Factory Clearinghouse (FFC), an organization established to enable collaboration between vendors and retailers in assessing and improving workplace conditions globally. Ms. Brisebois is also the Immediate Past Chair and a member of the Executive Committee of the Forum of International Retail Association Executives (FIRAE) which represents retail associations from more than 30 countries brought together to collaborate on issues affecting the retail sector globally. Ms. Brisebois also served for many years on the Board of Covenant House Toronto, on the Board and as Chairman of the Traffic Injury Research Foundation and on the Board and as Chairman of the Canadian Society of Association Executives.

Darrell CookVice President-Retail Strategy, Geomedia Inc.Darrell is currently the Vice-President of Retail Strategy at Geomedia. His career as an executive leader spans a wide range of marketing and technology companies throughout North America and the UK. He has also been a senior executive with many prominent digital /interactive organizations excelling at bridging offline business processes with effective online channels. Darrell has spent the past decade working in

the retail sector and speaks at retail conferences in Canada and the US. He is currently a Board of Director of the Retail Advertising and Marketing Council of Canada (RAC), and former Board of Director of the Internet Advertising Bureau of Canada.

Kirsten ChapmanChief Marketing Officer & Executive Vice President, Digital, Indigo Books & Music @chaptersindigoKirsten Chapman is responsible for the omni-channel marketing activities for Indigo, driving the brand experience across all platforms. Kirsten is also responsible for

e-commerce and driving the end to end experience across desktop, tablet and mobile. Kirsten was part of Indigo’s founding team in 1996, in the role of Senior Vice President Marketing. From 2000 through 2010 Kirsten held positions at Watt Design Group, Cott Corporation, Roots and Pistachio. From 2010 to 2012, Ms. Chapman was a retail strategist for the specialty retail consulting firm, Joe Jackman Brands. Ms. Chapman rejoined Indigo in January 2013 as Executive Vice President, Online and Mobile. Kirsten holds a Bachelor of Economics degree from McGill University and lives in Toronto with her husband and 3 children.


Jim DanahyCEO, CustomerLAB @jimdanahyA third generation retailer, Jim began his career at Eaton’s and held leadership positions at Pepsi, Young & Rubicam, Canada Bread and Pizza Hut. For over 20 years, he and his team at CustomerLAB have advised chain and specialty retailers across North and

South America on marketing efficiency, advanced retail analytics and operational productivity. Jim is also the founding Program Director of the Centre of Excellence in Retail Leadership at York University’s Schulich Executive Education Centre, devising applied research and custom senior executive development programs for some of the country’s largest retailers. Mr. Danahy is an expert witness on retail legal matters, a frequent speaker at industry conferences, a jury member for Canada’s Product of the Year Awards and is widely quoted on retail issues in national and international media. He holds a degree from Ryerson University.

Drew GreenCEO, Indochino @indochinoA high-growth management veteran and iconic Internet entrepreneur, Drew has spent his entire career connecting online audiences with retailers through advertising technology, e-commerce and marketplace platforms, helping create billions of dollars

in shareholder value. Drew was the founding CEO and Chairman of SHOP.CA, Canada’s first multi-category marketplace, which was incorporated in 2009. Prior to founding SHOP.CA, Drew held leadership roles with Flonetwork (acquired by DoubleClick), DoubleClick (acquired by Google) and SHOP.COM (acquired by Market America). In 2011, Drew founded Katapult Internet, a holding company that includes 20 companies in web, retail, real estate and emerging market categories. Drew is also a proud member of the Scarborough Hospital Foundation, serving a network of hospitals in his hometown of Scarborough, Ontario.

Geoff HenshawVice President of Brand and Retail, SHOES.COM @GeoffHenshawGeoff Henshaw leads the brand and retail strategy for SHOES.com across Canada and the U.S. Under Geoff’s leadership, the company has streamlined the brand and customer touchpoints across multiple channels including web, mobile, and in-store

resulting in a heightened consumer experience. Geoff most recently served as the Managing Director for Coastal Contacts in Australia and New Zealand where he oversaw the business and marketing strategy for the region. With over 10 years of experience in ecommerce, Geoff is known for his unique ability to bring world-recognized omnichannel concepts to life.

Jeff HoffmanCo-founder & Principal, ColorJar @SpeakerJeffJeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, Hollywood film producer, and a producer of a Grammy-winning jazz album in 2015. In his career, he has been the founder of multiple startups, he has been the CEO of both

public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known companies, including Priceline.com. uBid.com, CTI, ColorJar, and more. Jeff serves on boards of companies in the US, Europe, South America, Africa, and Asia, supporting entrepreneurs and small businesses in more than 150 countries.

Steve HolderNational Practice Lead, Analytics, SAS Canada @SASCanadaAs National Practice Lead Analytics for SAS Canada Steve Holder is responsible for driving the analytics solution strategy in Canada; providing thought leadership for the Analytics and Big Data portfolio. With over two decades of software industry

experience, spanning: management, solutions architecture, presales and sales, Steve brings alignment and consistent execution across SAS’ enterprise, small and medium business segment and channel customers. Prior to joining SAS in 2014 Steve was regional delivery director at IBM and Director of solution strategy at SAP.


David KincaidManaging Partner, Founder, Level 5 Strategy Group @Level5StrategyDavid Kincaid is among the most recognized and respected opinion leaders in the North American marketing industry. He is the Founder and Managing Partner of LEVEL5 Strategy Group, one of Canada’s leading strategic brand consultancies. Prior to starting

LEVEL5, David was Chief Marketing Officer at Corus Entertainment where he helped set the organization’s corporate vision, values and positioning. Before Corus, David was Senior Vice-President of Marketing and Director of Strategic Planning at Labatt Breweries of Canada, where he led the company’s expansion into the United States, Mexico, the Dominican Republic and Cuba as well as the successful turnaround and launches of brands. Through the 80’s he worked at American Express and General Foods. In 2013, David was recognized by his industry peers when he was inducted into the American Marketing Association’s “Marketing Hall of Legends”. Most recently, he has become a published business writer with the launch of his book – “The Value of a Promise Consistently Kept™”.

Michael LeBlancSenior Vice President, Membership, Programs & Revenue, Retail Council of Canada @RCC_MichaelMichael brings over 20 years of retail, eCommerce and marketing experience to the RCC. He established his expertise in product and marketing/brand management at Black &

Decker, made his move into the digital world in the earliest days of eCommerce when he joined Levi Strauss & Co. Michael then brought his passion for brand management, corporate strategy and online retailing to the Hudson’s Bay Company as their Director of eCommerce, launching hbc.com in 2000. He was subsequently a Director in Hbc’s CRM practice, then moved to CanWest MediaWorks (now PostMedia Network) as the Director/General Manager of Shopping for their canada.com portal. Michael then joined The Shopping Channel - first as Director, then Vice President of Marketing & Promotions. He was responsible for customer acquisition, retention and brand development for all channels including television, digital and print. Most recently, Michael was Chief Marketing Officer for a Torquest Partners portfolio company. Torquest is a leading Canadian mid-market private equity firm.

Mark LeslieVice-President, Research and Consumer Insights, Corus Mark is currently the Vice-President of Research and Consumer Insights at Corus, overseeing all primary and syndicated research initiatives for the company’s 45 specialty television services, 39 radio stations, 15 conventional television stations and its roster of digital properties. In addition, he leads the company’s Next Generation Advertising portfolio including data analytics as well as the Consumer Insights team.

Mark is passionate about understanding media’s role within the consumer’s path to purchase and believes that great consumer insights combined with new data and analytics are key to growing our partners businesses.

Shana McEachrenManaging Partner, Fifth P @fifthPcxShana has over 15 years of experience consulting with clients on customer experience and the human interactions that drive organizational transformation and business results. She has led and contributed to customer and employee experience projects

involving creating brand purpose statements, experience mapping and design, and has led client working teams to facilitate change management processes. Shana is also an expert facilitator and plays a key role in activating and engaging employees across all organizational levels.

2016 R AC S YM P OSI UM | 21# R AC Sy m p o s i u m 2015 R AC S YM P OSI UM | 21

Michael MedlinePresident and CEO, Canadian Tire @CanadianTireMichael Medline’s career at Canadian Tire has been marked by bold strategic thinking, creative ideas and a steadfast drive to keep the Company on offence. Michael has led many of the Company’s most strategic initiatives, including leading the company’s

relationships with its Associate Dealers, the acquisition of Mark’s in 2002, the acquisition of the Forzani Group in 2011, and the acquisition of Pro Hockey Life in 2012. Since assuming the role of CEO, Michael has infused a culture of aggressive innovation at Canadian Tire, one designed to enable the ‘old world’ of retail to rise up to meet the rapidly changing mobile and digital expectations of customers. Throughout his 15-year tenure at Canadian Tire, Michael has directly led the operations of many of the Company’s business units, including Petroleum, PartSource and Canadian Tire’s Automotive division, Dealer Relations, FGL Sports and Mark’s. Michael was appointed President of the company in 2013 and became its Chief Executive Officer in 2014. In addition to his corporate leadership roles, Michael is Chairman of the Board of the Retail Council of Canada, a member of the Board of Governors of Canada’s Sports Hall of Fame and Honourary Chair of Canada’s Sports Hall of Fame 2015 Induction Celebrations and a board member of SickKids Foundation.

Tim MischukCEO & Chairman of Maven Social @Maven_SocialTim Mischuk has thirty years of experience in marketing and agency work. Tim started iGROUP (eLearning Software Company) in 1986 and Bluetree Direct in 2002. He developed Direct Mail and Marketing Automation System now used globally by

Bluetree. He also developed global partnerships with HP, Canada Post & Pitney Bowes Marketing Services. Currently Tim is the co-founder and President of MavenSocial.


Kerry MunroVice President, Marketing & e-Commerce, The Home Depot Canada @HomeDepotCanadaKerry Munro is Vice President, Marketing and e-Commerce for The Home Depot Canada, responsible for marketing, advertising and e-commerce. Prior to joining The Home Depot in 2014, Kerry served as group president, digital delivery network at Canada Post.

Kerry has also worked with national and multinational companies including Yahoo! Canada, Bell Canada, Syncapse Corp and Allstream in the areas of marketing, social media, digital and e-commerce strategy, and digital media.

Tara O’DohertyVP, Customer Experience Strategy (CX/UX/UI), Cossette @COSSETTEenFor over 17 years Tara has been leading digital innovation and omni-channel experience integration in North America with leaders like AT&T, IDEO, Apple, Google, and SickKIds. As Cossette’s VP of Customer Experience Strategy (CX/UX/UI), Tara’s mission is to deliver

exceptional customer experiences, touchpoints, and digital commerce conversion that not only provide the ‘wow’ effect for the consumer or business, but also surpass brand, engagement, productivity, usability, and revenue goals. She has expert-level expertise in human factors methodology, design psychology, and conversion science that enable companies globally to experience optimization ROI from 23% - 400%+.

Alison SimpsonSVP, Marketing & Customer Experience, Holt Renfrew & Company Limited @HoltRenfrewAlison joined Holt Renfrew in January, 2015 as their SVP Marketing & Customer Experience. She is responsible for the Holt Renfrew, Holt Renfrew Men, hr2 and Ogilvy brands. Alison is renowned for delivering significant business results through her

strong leadership, marketing acumen, and strategic and innovative approach to building brands. She is an experienced business and marketing strategist who has held leadership positions at tier one Canadian companies (Holt Renfrew and Rogers Communications), and multinational and entrepreneurial agencies (BBDO, JWT, Bond Brand Loyalty). Alison’s background as an award-winning marketer, who brings expertise across a broad range of marketing disciplines, means she has a unique ability to quickly assess the business potential, marketplace, and consumers’ needs to drive powerful results. Alison is one of the few marketers in Canada with expertise in marketing communications, digital, brand, loyalty and customer experience, which positions her very well to deliver on the quickly evolving market realities.

Paul Street Research Director, RealityMine @RealityMineTechPaul Street is Research Director at RealityMine, the research technology firm that powers TouchPoints studies around the world. In his role at RealityMine, Street provides media expertise to data analysis and assists clients achieve full benefit of

their investment. Street has enjoyed over 25 years in the Canadian media business including stays at an advertising agency, media marketing association and most recently Bell Media where he supported the multi-media sales team and big data analytics. He is a director of the Market Research and Intelligence Association (MRIA) and is a past director of RAC and former member of the RAC research committee.

Sara TownsDirector, Customer Intelligence, Indigo Books & Music @chaptersindigoSara Towns is the Director of Customer Intelligence at Indigo where she leads the team that is responsible for CRM, Advanced Analytics and Modeling. Their current project is focuses primarily on helping Indigo navigate through the world of 1:1 personalization

through customer centric marketing. A native in the world of Loyalty Analytics, Sara has worked with teams in this area for over 10 years, working across industries with organizations such as PCFinancial, Sears Canada, FRHI (Fairmont Raffles Hotels International) and most recently Indigo, Books & Music. Having spent time in the retail industry first as a predictive modeler and now, leading a team of analysts, she is extremely passionate about data and how to continually find new ways to leverage insights to support the fast paced business of retail.



1. To validate your passport, have a representative from each booth place a sticker beside their company name.ll in your name and contact information on the back panel

3. Prizes will be drawn at the end of the Cocktail Reception. Delegates must be in attendance to win.

Booth #15Postmedia

BOOTH #16Soft Signs

BOOTH #3Metroland

BOOTH #4Retail Council of Canada

BOOTH #17Prospect Media

Booth #14Geomedia

2016 RAC SYMPOSIUM EXHIBIT HALL RETAIL ADVERTISING &MARKETING SYMPOSIUMSTRATEGY, MEDIA, CREATIVE, FLYERS & MORE

BOOTH #1 & 2Novus Media

EntranceORION A

EntranceORION B

BAR

Breakfast/Break/Buffet

1

2

3

4

1314151617

9

11

8

BOOTH #8Environics Analytics

BOOTH #9reebee

BOOTH #11Targeo/Publisac

Booth #13Inbox Marketer

2016 RAC SYMPOSIUMFloor Plan


Booth #1 & 2Novus Media

Booth #3Metroland

Booth #4Retail Council of Canada

Booth #8Environics Analytics

Booth #9reebee

Booth #11Targeo/Publisac

Booth #13Inbox Marketer

Booth #14Geomedia

Booth #15Postmedia

Booth #16Soft Signs Booth #17Prospect Media



May 31-June 1

#STORE2016

Toronto Congress Centre

Visit STOREConference.ca for more information and to register.

JENNIFER BAIRDPRESIDENT

MARC METRICKPRESIDENTSAKS FIFTH AVENUE

TINA LEECEOT&T SUPERMARKETS INC.

SIMON RODRIGUESVP, ECOMMERCEWALMART CANADA

CALVIN MCDONALDPRESIDENT & CEOSEPHORA AMERICAS

MARNE LEVINECOOINSTAGRAM

NICHOLAS MARTIREVICE PRESIDENTALDO NORTH AMERICA, CALL IT SPRING

Don’t miss the biggest names in retail, speaking at STORE 2016 including:

STITCH IT CANADA’S TAILOR INC.CEOTERRY DAVIS

HOME HARDWARE

EXCLUSIVE OFFER TO RAC SYMPOSIUM PARTICIPANTS: AVAILABLE UNTIL MAY 2, 2016

MEMBER ATTENDEE FEE $799 / NON MEMBER ATTENDEE FEE $999 $50 OFF ATTENDEE FEE

• Use promo code – RACPROMO • Expiration date – May 2, 2016

• Who this code applies to – Member and non-member, full conference pass only


DELEGATEGUIDEBOOK

#RACSymposium @RetailCouncilRACSymposium.ca

Produced by

2016

2016 Retail Advertising and Marketing SymposiumApril 28, 2016, International Centre, Mississauga

Thank you to our Program Sponsor

Documents

2016 Retail Advertising and Marketing Symposium · Tire has evolved, transforming itself into a leader in adapting to the new connected customer. In terms of marketing, this means