2015 - Mynewsdesk

DEN

MARK

OFFICIAL REPORT

2015

SUSTAINABLE BRAND INSIGHT We are an Insight agency on a journey to create Sustainable Brands.

Our Mission We help companies understand the value of Sustainable Branding. We do this by providing knowledge, understanding and the ability to take action. Together, we create Better Business for a Better World.

Our Services

•  Research & Analysis -‐ tailored brand studies, target group analysis and strategic mappings

•  Corporate Training -‐ sustainability branding and communication

•  Events -‐ sustainable branding conference

•  Sustainable Brand Index™ -‐ Scandinavia´s largest brand study on sustainability

•  Sustainable Brand Leaders -‐ a membership for leading sustainable brands.

Contact & Business Inquiries Phone +46 (0) 708 65 13 97 E-‐mail info@sb-‐insight.com Twitter @sustbrands

Who´s Behind the Study?

www.sb-‐index.com www.sb-‐insight.com

2

CONTENTS DENMARK 2015

1. INTRO About the Study, Methodology and Executive Summary/Key Insights

2. RANKINGS & RESULTS The overall development of industries and brands since last year.

3. THE CONSUMER 2015 Who is the Sustainable Consumer? Behavioral Groups and Insights

4. INDUSTRY RANKINGS How has the overall brand performance changed since last year?

5. ATTACHMENTS Brands in Sustainable Brand Index™ 2015 and Methodology

3

Scandinavia’s largest brand study focusing on sustainability Sustainable Brand Index™ (SB Index) is Scandinavia’s largest brand study focusing on sustainability. Based on 27 000 consumer interviews, the study maps out and analyzes the areas of sustainability and brands from the consumer perspective. SB Index consists of the following parts: •  Evaluation and Ranking of 709 Brands From the Sustainability Perspective 709 brands are evaluated and ranked based on the consumers´ perception of their work within the area of sustainability / how sustainable the consumers think they are.

•  Mapping of the Sustainable Consumer Segmentations of sustainable consumers and what drives them to consume sustainably.

•  Development and Trends in the World Development and trends in the world that affect companies as well as the area of sustainable branding.

The study was founded in 2011 and is now carried out annually in Sweden, Norway, Denmark and Finland.

Three-‐Part Study Based on the Opinions of 27 000 Consumers Sustainable Brand Index™ is a three-‐part study based on two quantitative survey studies and one qualitative study in the form of in-‐depth interviews.

The Methodology 2015

•  The quantitative studies were conducted through online interviews between December 2014 and January 2015. The qualitative study was conducted in February 2015.

•  Every brand is evaluated by at least 1000 people. In total 709 brands were evaluated by 27 000 people.

•  The target group is defined as follows: The public – Swedish, Norwegian, Danish and Finnish consumers, 16 years and older.

•  The basis of the study is UN Global Compact’s 10 principals about environmental and social responsibility. This is supplemented with a so-‐called external definition focusing on the consumers’ perception of sustainability, meaning their expectations and demands on companies.

•  The selection of brands is based on the following factors: market presence in the concerned country, turnover, market share and general brand awareness.

WHAT?

The Tool for Sustainable Branding The aim of Sustainable Brand Index™ is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring, we help companies to improve their work and dare to communicate.

Sustainable Brand Index™ concretizes the result and gives companies tools to drive the sustainability work forward through branding and communication.

METHODOLOGY

WHY?

ABOUT SUSTAINABLE BRAND INDEX™ 2015

4

2015

RANKINGS & RESULTS

0%

10%

20%

30%

40%

50%

0% 10% 20% 30% 40% 50%

Social Respo

nsibility

Environmental Responsibility

RANKINGS & RESULTS SUSTAINABLE BRAND INDEX™ 2015

DENMARK HAS THE LOWEST SCORE IN THE NORDICS Danish brands act in a tougher consumer market than its Nordic neighbors. Danish consumers are overall “less posi9ve” to brands. They are not necessarily nega9ve but they take a bit more convincing. This is one of the main reasons to why we see a drop in the average score for all industries. The overall average score in Denmark is 21% this year (out of 200%). This number is weak compared to Sweden´s 32%, Norway´s 33% and Finland´s 47%. Grocery Stores are domina9ng at the top of the Danish list. This is due to a large focus on organic food. The organic focus is also a major reason behind the fact that top brands have significantly higher scores within environmental responsibility.

INSIGHTS •  Grocery Stores are still the top

performers in Denmark.

•  The top brands are significantly better within environmental responsibility.

•  The average score in Denmark is the lowest in all Nordic countries.

•  A clear focus on organic food has had a large impact on both top brands and the overall market.

TOP BRANDS PERFORM MUCH BETTER WITHIN ENVIRONMENTAL RESPONSIBILITY

GROCERY STORES HAVE A SIGNIFICANT LEAD OVER OTHER INDUSTRIES

0%

10%

20%

30%

40%

50% 2015

2014

RANKING DEVELOPMENT SINCE 2014

BETTER ENVIRONMENTAL RESPONSIBILITY

BETTER SOCIAL RESPONSIBILITY

6

2. SUPERBRUGSEN

3. KVICKLY

63%

1. IRMA

79% Irma claims the lead in Denmark before 2014’s winner SuperBrugsen. In third place is Kvickly. All three brands are part of

Danish Coop.

RANKING SUSTAINABLE BRAND INDEX™ 2015

Irma leads large with 13 percentage points. A strong performance in a country where consumers are largely negative to brands.

66%

About the Ranking in Sustainable Brand Index™ The ranking is based on the percentage of consumers who assess the company's sustainability efforts as good (4) or very good (5) on a scale of 1-‐5 + “don´t know.” The maximum score is 200%. A company that has 200%, performs very well within both environmental and social responsibility according to consumers, i.e. 100% have then answered 4 or 5 (a company like that does not exist).

TOP THREE

7

IKEA and REMA1000 qualify as the only non-‐Danish brands

on the top 10 this year.

Food & Beverages and Retail are the industries that dominate the top list in

Denmark.

Rynkeby and Matas are both newcomers but manage to perform very well from the

very beginning.

The majority of brands perform better within

environmental responsibility than social responsibility.

Danish consumers are the least positive ones in the

Nordic countries, leading to a lower average score for the

brands.

4. IKEA 59%

9. SYGEFORSIKRINGEN DANMARK 47%

7. REMA1000 51%

10. MATAS 45%

8. RYNKEBY 48%

6. ARLA 53%

5.DAGLI’BRUGSEN 57%


PLACES 4-‐ 10

8

1.  GROCERY STORES 2.  ELECTRICITY 3.  FOOD & BEVERAGES 4.  HOTELS

5.  TRAVEL 6.  INSURANCE 7.  FASTFOOD

8.   RETAIL 9.   CARS 10.  BANKS 11.   FUEL

12.   TELECOMMUNICATION 13.   FMCG

RANKING -‐ INDUSTRIES

1. 4. 6. 9. 14.

16.

17.

22.

26.

38. 49.

81.

83.

IRMA

IKEA

ARLA

SYGEFORSIKRINGEN DANMARK

ENERGI DANMARK

VOLVO

BARESSO COFFEE

OK

COMWELL

ARBEJDERNES LANDSBANK

STAR TOUR

TDC

UNILEVER

GROCERY STORES

RETAIL

FOOD & BEVERAGE

INSURANCE ELECTRICITY

CARS

FASTFOOD

FUEL

HOTELS

BANKS TRAVEL

TELECOM

FMCG

INDUSTRY LEADERS

9

1.  Irma 2.  Superbrugsen 3.  Kvickly 4.  IKEA 5.  Dagli’ Brugsen 6.  Arla 7.  Rema1000 8.  Rynkeby 9.  Sygeforsikringen

Danmark 10.  Matas 11.  Carlsberg 12.  Føtex 13.  Fakta 14.  Energi Danmark 15.  Netto 16.  Volvo 17.  Baresso Coffee 18.  DONG Energy 19.  Volkswagen 20.  Syd Energi 21.  Bilka 22.  OK 23.  Tryg 24.  H&M 25.  Tuborg 26.  Comwell 27.  EnergiNet 28.  Vattenfall 29.  SuperBest 30.  Lantmännen 31.  Toms 32.  Svane 33.  Anthon Berg 34.  Jysk 35.  Lærerstandens

Brandforsikring 36.  Noa Noa 37.  Danish Crown 38.  Arbejdernes

Landsbank 39.  Fritz Hansen 40.  McDonald´s 41.  Energi Fyn 42.  Scandic 43.  Radisson Blu 44.  Sunset Boulevard 45.  First Hotels 46.  Salling 47.  Audi 48.  Toyota 49.  Star Tour 50.  Royal Unibrew 51.  Silvan 52.  Lidl 53.  BMW 54.  Kiwi

55.  Sydbank 56.  Albatros Travel 57.  Bravo Tours 58.  Coca Cola 59.  Spies 60.  Stryhn’s 61.  Mercedes-‐Benz 62.  Nordea 63.  Imerco 64.  Danica Pension 65.  Topdanmark 66.  Opel 67.  Best Western 68.  Alka 69.  Danske Bank 70.  Skoda 71.  Illums Bolighus 72.  Jyske Bank 73.  Nykredit 74.  Haribo 75.  Alm Brand 76.  Arp Hansen 77.  Vero Moda 78.  Nordjysk Elhandel 79.  Magasin 80.  Spar 81.  TDC 82.  Apollorejser 83.  Unilever 84.  Statoil 85.  Subway 86.  Boconcept 87.  Spar Nord 88.  Johnson & Johnson 89.  Ford 90.  KIMs 91.  Crowne Plaza 92.  Bahne 93.  Ilva 94.  GF Forsikring 95.  Peugeot 96.  HTH 97.  KIA 98.  Citroën 99.  Burger King 100.  Sparekassen

Kronjylland 101.  Codan 102.  Idemøbler 103.  Bähncke 104.  Sand 105.  Aldi 106.  Invita 107.  K-‐Salat 108.  Handelsbanken 109.  Kop & Kande 110.  Jack & Jones 111.  Nissan

112.  Pepsi 113.  Hyundai 114.  Kaufmann 115.  Telmore 116.  INGO 117.  Sparekassen

Sjælland 118.  Zara 119.  Fiat 120.  Gjensidige 121.  Nestlé 122.  Kvik 123.  Renault 124. Mazda 125.  Q8 126.  LÓréal 127.  Tre (3) 128.  Shell 129.  Suzuki 130.  Gina Tricot 131.  Telenor 132.  TeliaSonera 133.  Park Inn 134.  Seat 135.  Uno X 136.  F24 137.  TopShop 138.  Skandia 139.  Santander 140.  Vestjysk Bank 141.  Stofa 142.  Jackpot 143.  Alfa Romeo 144.  Danone 145.  Bolia 146.  If 147.  Vila 148.  Carletti 149.  Procter & Gamble 150.  Honda 151.  Mars 152.  MK Copenhagen 153.  Mitsubishi 154.  Chevrolet 155.  Dressmann 156.  Goón 157.  Subaru 158.  Mondelèz

International 159.  Samba 160.  FIH Erhvervsbank 161.  Culina 162.  KFC 163.  Dominos 164.  Biva

SUSTAINABLE BRAND INDEX™ RANKING 2015 -‐ DENMARK


= Industry Leader

10

2015

THE CONSUMER

Do not care about sustainability This behavior group focuses mainly on price, regardless of what they buy. After price is functionality, perceived quality and durability the most important.

The group is short-‐sighted, searches for simple solutions, chooses the first & best product/service that fulfills their need and they care primarily of what is best for themselves. The most prioritized factors are convenience and avoidance of exertion.

Their knowledge of sustainability is low, just like their engagement, and they are not interested to increase either of those. Occasionally, they find themselves to be part of discussions regarding sustainability and they avoid to express themselves too much.

Priority: Price

Curious about as well as interested in sustainability This group consists of dedicated and reasonable people, mainly women. Reliability, treatment/service and freedom of choice are important factors. They appreciate to choose things on their own and decide what is good or bad for body and soul. Price is not their interest since they have both the will and means to pay to get the things their way. They are curious about as well as interested in sustainability. They like to discuss the topic with others and believe it is a way to practice their own good thoughts and ambitions of how life should be lived. However, it is always combines with “what’s in it for me”-‐attitude. Labels and certifications are seen as serious sign since the company’s credibility also is valued. Priorities: Reliability, quality and service in combination with sustainability.

EGO 32%

DEDICATED 5% SMART 14%

MODERATE 49%

THE CONSUMER SUSTAINABLE BRAND INDEX™ 2015

We have extracted a number of patterns by studying how consumers say how they act in different situations and cross analyse this with the underlying structures of their attitudes. From these patterns, we have identified four behaviors which consumers show relative sustainability and the companies.

WHO IS THE SUSTAINABLE CONSUMER?

Zealous and well prepared regarding sustainability This group represents the smallest portion of the population but also the most dedicated and zealous in terms of sustainability. People of this group are guided by their values and sustainability is the most important factor, irrespective of purchases and situation. The only thing that can stop them sometimes is their wallet since this is a group with somewhat lower income than others. Therefore, the engagement must be adjusted to the price sometimes.

The group searches and gathers information about sustain-‐ability from all types of sources. They keep the discussions regarding sustainability going among their friends and family, and also position themselves among like-‐minded who they listen to. In addition, they like to give and receive information about sustainability and enjoy contacting companies to learn more and ask questions.

Priority: Sustainability

Believe that sustainability can be a bit interesting The group makes up around 50 % of the population and is “just enough”. They have general requirement on functionality, quality and durability, price is prioritized but they also think that sustainability (if it goes in line with the other criteria) can be a bit interesting. As persons, they are primarily passive receivers who have noticed the discussions regarding sustainability. Sometimes they find themselves in middle of those discussions and they are happy to listen. On a personal level, this group is evenly spread over all variables such as gender, age and income. Priorities: Reliability, quality and service in combination with price.

FOUR BEHAVIORAL GROUPS

12

26%

24%

22%

20%

42%

41%

37%

35%

31%

34%

40%

44%

EGO MODERATE

SMART DEDICATED

EDUCATION

Serie1

Serie2

Serie3

38%

31%

26%

20%

56%

55%

47%

20%

5%

14%

26%

60%

EGO

MODERATE

SMART

DEDICATED

55%

46%

53%

48%

45%

54%

47%

52%

EGO

MODERATE

SMART

DEDICATED

GENDER

Man

Woman

29%

35%

27%

56%

60%

59%

60%

38%

11%

7%

13%

6%

EGO

MODERATE

SMART

DEDICATED

INSIGHTS

BEHAVIORAL GROUPS

SMALL DEMOGRAPHIC DIFFERENCES BETWEEN THE BEHAVIORAL GROUPS There are no major differences between our four behavioral groups regarding gender, age, education, geographic distribution and employment type.

The differences that we do find are most significant within education. It seems that education increases along with the interest in sustainability.

These decreasing demographic differences will make working with marketing and sustainability increasingly interesting now. It is no longer possible to look at classical stereotypes. Each group contains a little bit of everything. The differences are instead found in values, attitudes and lifestyles.

BOTH DIFFERENCES AND SIMILARITIES IN TRUST AND LABELS/CERTIFICATIONS The level of trust in companies are similar for Ego, Moderate and Smart. The Smart group has slightly more trust than Moderate. This indicates the Smart group´s openness to corporate sustainability efforts.

Noticeable is that the vast majority of all groups are somewhere in between regarding the trust in companies. This does not include Dedicated. Instead they stand out as the group with a high level of distrust in companies.

Dedicated is of course the group that searches the most for sustainability labels and certifications. Smart and Moderate show a well developed interest in this too. In the other end, the focus on price is high in the Ego group and low in the Dedicated group. However, price is of interest to all groups. This highlights the importance for companies to communicate both price and sustainability. Price is always relevant.

TRUST IN COMPANIES

PRODUCT PRICE OR LABEL/CERTIFICATION

Primary School

Secondary School

University

Product price Label/certification Indifferent Low trust High trust Medium trust

13

Based on data from Sustainable Brand Index™, we develop a customized report for you. You get a complete analysis of your brand from the Sustainable Perspective.

Why Get the Report? The report is a tool designed for monitoring and setting targets within sustainable branding and communications. The report also serves as a basis for strategic decisions related to your brand and sustainability efforts.

What´s in the Report? •  External factors and trends affecting your brand •  Consumer attitudes and behaviors regarding sustainability & your brand •  Consumer perception of your brand (+700 benchmarks) •  The reasons behind your brand performance ("The Why") •  Your performance on the key drivers for a Sustainable Brand •  Strategic recommendations

EXTERNAL FACTORS

WHAT?

YOUR CUSTOMIZED

BRAND REPORT

ATTITUDES & BEHAVIORS

PERCEPTION OF YOUR BRAND

”THE WHY” KEY DRIVERS

RECOMMENDATIONS

WHY?

14

2015

INDUSTRY RANKINGS

INDUSTRY RANKING

BANKS

THE INDUSTRY IN RELATION TO THE OVERALL RANKING

0%

20%

40%

60%

80%

100%

0 50 100 150

1.  Arbejdernes Landsbank

2.   Sydbank 3.   Nordea

4.   Danske Bank 5.   Jyske Bank 6.   Nykredit 7.   Spar Nord

8.   Sparekassen Kronjylland

9.   Handelsbanken 10.   Sparekassen Sjælland

11.   Santander 12.   Vestjysk Bank 13.   FIH Erhvervsbank

Arbejdernes Landsbank -‐The Most Sustainable Bank in Denmark

16

CARS

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

1.  Volvo 2.  Volkswagen 3.   Audi 4.   Toyota 5.   BMW 6.   Mercedes-‐Benz 7.   Opel 8.   Skoda 9.   Ford 10.   Peugeot 11.   KIA 12.   Citroën 13.   Nissan 14.   Hyundai 15.   Fiat 16.   Renault 17.   Mazda

18.   Suzuki 19.   Seat 20.   Alfa Romeo 21.   Honda

22.   Mitsubishi

23.   Chevrolet 24.   Subaru

Volvo -‐The Most Sustainable Car Brand in Denmark

17

GROCERY STORES

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

1.  Irma 2.   Superbrugsen 3.   Kvickly 4.   Dagli’ Brugsen 5.   Rema1000 6.   Føtex 7.   Fakta 8.   Netto 9.   SuperBest 10.  Lidl 11.  Kiwi 12.  Spar 13.  Aldi

Irma -‐The Most Sustainable Grocery Store in Denmark

18

RETAIL

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

1.  IKEA 2.  Matas 3.   Bilka 4.   H&M 5.   Svane 6.   Jysk 7.   Noa Noa 8.   Fritz Hansen 9.   Salling 10.   Silvan 11.   Imerco 12.   Illums Bolighus 13.   Vero Moda 14.   Magasin 15.   Boconcept 16.   Bahne 17.   Ilva 18.   HTH 19.   Idemøbler 20.   Sand 21.   Invita 22.   Kop & Kande 23.   Jack & Jones 24.   Kaufmann 25.   Zara 26.   Kvik 27.   Gina Tricot 28.   TopShop 29.   Jackpot 30.   Bolia 31.   Vila 32.   MK Copenhagen 33.   Dressmann 34.   Culina 35.  Biva

IKEA -‐The Most Sustainable Retail Brand in Denmark

19

FUEL

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

1.  OK 2.   Statoil 3.   INGO 4.   Q8 5.   Shell 6.   Uno X

7.   F24

8.   Goón

OK -‐The Most Sustainable Fuel Brand in Denmark

20

ELECTRICITY

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

1.  Energi Danmark

2.  DONG Energy

3.  Syd Energi

4.  EnergiNet

5.   Vattenfall

6.   Energi Fyn

7.   Nordjysk Elhandel

Energi Danmark -‐The Most Sustainable Electricity Brand in Denmark

21

FAST MOVING CONSUMER GOODS

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

1.  Unilever 2.   Johnson &

Johnson 3.   LÓréal

4.   Danone 5.   Procter & Gamble

6.   Mars

7.   Mondelèz International

Unilever -‐The Most Sustainable FMCG Brand in Denmark

22

INSURANCE

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

1.  Sygeforsikringen Danmark

2.  Tryg 3.   Lærerstandens

Brandforsikring

4.   Danica Pension 5.   Topdanmark

6.   Alka 7.   Alm Brand

8.   GF Forsikring 9.   Codan 10.  Gjensidige 11.  Skandia 12.  If

Sygeforsikringen Danmark -‐The Most Sustainable Insurance Brand in Denmark

23

1.  Comwell 2.  Scandic 3.   Radisson Blu 4.   First Hotels

5.   Best Western

6.   Arp Hansen

7.   Crowne Plaza

8.   Park Inn

HOTELS

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

Comwell -‐The Most Sustainable Hotel in Denmark

24

FOOD & BEVERAGE

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

1.  Arla 2.   Rynkeby 3.   Carlsberg 4.   Tuborg 5.   Lantmännen 6.   Toms 7.   Anthon Berg 8.   Danish Crown 9.   Royal Unibrew 10.   Coca Cola 11.   Stryhn’s 12.   Haribo 13.   KIMs 14.   Bähncke 15.   K-‐Salat 16.   Pepsi 17.   Nestlé 18.   Carletti 19.   Samba

Arla -‐The Most Sustainable Food & Beverage Brand in Denmark

25

1.  Star Tour 2.   Albatros Travel 3.   Bravo Tours 4.   Spies 5.   Apollorejser

TRAVEL

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

Star Tour -‐The Most Sustainable Travel Brand in Denmark

26

1.  Baresso Coffee 2.  McDonald´s 3.   Sunset Boulevard 4.   Subway

5.   Burger King 6.   KFC 7.   Dominos

FASTFOOD

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

Baresso Coffee -‐The Most Sustainable Fastfood Brand in Denmark

27

1.  TDC 2.   Telmore 3.   Tre (3) 4.   Telenor 5.   TeliaSonera

6.   Stofa

TELECOMMUNICATION

INDUSTRY RANKING


0%

20%

40%

60%

80%

100%

0 50 100 150

TDC -‐The Most Sustainable Telecom Brand in Denmark

28

2015

METHODOLOGY

METHODOLOGY SUSTAINABLE BRAND INDEX™ 2015

What is the basis of Sustainable Brand Index™ 2015? Sustainable Brand Index™ is based on the consumer perspective and measures what consumers can be expected to have an opinion about at the time of the survey. The basis of Sustainable Brand Index™ is the United Nations Global Compact and its ten principles on human rights, labor conditions, environment and anti-‐corruption. When and where was the survey conducted? The survey was conducted in Sweden, Norway, Denmark and Finland. For a full description of the methodology in other countries, please contact Sustainable Brand Insight. The survey was conducted during December 2014 and January 2015. Data were compiled and analyzed during February and March 2015. How are the brands selected? The brand selection is based on the following parameters:

•  Market presence in the country concerned •  Turnover and market share •  General Brand Awareness

With these criteria we aim to provide a selection that reflects the brands that consumers meet in their everyday lives. The selection is primarily focused on corporate brands but is complemented with product brands when market share and general brand awareness are considered relevant in order to create an accurate picture of the industry. Methodology The survey was conducted via an online survey. Respondents were sent a unique link via email. 1000 persons have assessed each brand. All brands in the survey have been randomly selected in each question. This means that the answers to the greatest extent possible is an accurate representation of the reality since each respondent has been exposed to different combinations of brands. Our assessment is that the survey as far as possible resembles a nationally representative sample of the population.

30

BRANDS SUSTAINABLE BRAND INDEX™ 2015 -‐DENMARK

Albatros Travel Aldi Alfa Romeo Alka Alm Brand Anthon Berg Apollorejser Arbejdernes Landsbank Arla Arp Hansen Audi Bahne Baresso Coffee Best Western Bilka Biva BMW Boconcept Bolia Bravo Tours Burger King Bähncke Carletti Carlsberg Chevrolet Citroën Coca Cola Codan Comwell Crowne Plaza Culina Dagli’ Brugsen Danica Pension Danish Crown Danone Danske Bank Dominos DONG Energy Dressmann Energi Danmark Energi Fyn EnergiNet F24 Fakta Fiat FIH Erhvervsbank First Hotels Ford Fritz Hansen Føtex GF Forsikring Gina Tricot Gjensidige Goón H&M Handelsbanken Haribo Honda HTH Hyundai

Idemøbler If IKEA Illums Bolighus Ilva Imerco INGO Invita Irma Jack & Jones Jackpot Johnson & Johnson Jysk Jyske Bank Kaufmann KFC KIA KIMs Kiwi Kop & Kande K-‐Salat Kvickly Kvik LÓréal Lærerstandens Brandforsikring Lantmännen Lidl Magasin Mars Matas Mazda McDonald´s Mercedes-‐Benz Mitsubishi MK Copenhagen Mondelèz International Nestlé Netto Nissan Noa Noa Nordea Nordjysk Elhandel Nykredit OK Opel Park Inn Pepsi Peugeot Procter & Gamble Q8 Radisson Blu Rema1000 Renault Royal Unibrew Rynkeby Salling Samba Sand Santander Scandic

Seat Shell Silvan Skandia Skoda Spar Spar Nord Sparekassen Kronjylland Sparekassen Sjælland Spies Star Tour Statoil Stofa Stryhn’s Subaru Subway Sunset Boulevard SuperBest Superbrugsen Suzuki Svane Syd Energi Sydbank Sygeforsikringen Danmark TDC Telenor TeliaSonera Telmore Toms Topdanmark TopShop Toyota Tre (3) Tryg Tuborg Unilever Uno X Vattenfall Vero Moda Vestjysk Bank Vila Volkswagen Volvo Zara

31

Documents

2015 - Mynewsdesk