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TELL YOUR STORY WITHMYNEWSDESKThe world's leading all-in-onebrand newsroom andmultimedia PR platform
• The world’s leading all-in-one newsroom and digital PR platform.
• Used at the intersection of PR, corporate comms, marketing and social media.
• Developed from the ground up over 10 years.
• Always guided by the mutual needs of comms professionals and media/influencer audiences.
SO WHAT'S THESTORY WITHMYNEWSDESK?
Over 5,000 newsrooms globally. Many of the world’s best brands.
OUR PEOPLE ARE YOUR ADVANTAGE
Outstandingcustomer service:97% satisfaction.
120 passionate webenthusiasts.
An awesome productdevelopment team.
Publish and present all of yourPR and media assets in astate-of-the-art, integrateddigital newsroom.
News, blog, video, images,social media feeds - all in one place.
A single platform that yourwhole comms team can work from.
Stakeholders can subscribe to your news with one click.
Search engine optimised.
Easy to update, no need to involve IT.
Customise and integrateonto your own website.
THE POWER OF THE NEWSROOM
BIG TREND:BRANDS ARESTARTING TOORGANISETHEIR COMMSFUNCTIONMORE LIKE ANEWSROOM
If your company doesn’t have this modelin place... you may regret it.
David Armano, Edelman Digital Chicago
“ ”http://darmano.typepad.com/logic_emotion/2012/11/brand_media.html
THE POWER OF THE NETWORK“Multi-publish” your newsand content to the media, keyinfluencers and socialnetworks.
A powerful yet simple platformfor managing and growingyour network of influencers.
Identify key influencers andbring them closer to yourbrand.
Choose exactly who getswhat content and when.
Send exclusives to cultivaterelationships.
PUBLISHYour newsroom is acentral hub for all of yournews, blogs, social media,videos and images.
Everything search engine optimised.
Create local countrynewsrooms.
NETWORKEffortlessly manage all of your media/influencer contacts.
Full social profiles.
Target the right peoplewith the right content.
EXPLOREMonitor Facebook, Twitter,
YouTube and 40,000 other sources.
Track mentions of yourbrand, industry and
competitors.
Identify key influencers.
ANALYSEReal-time reporting.
Measure the performanceof all of your content.
Learn how people findyour stories.
10 GOOD REASONS TOUSE MYNEWSDESK
Make it easy for journalists, bloggers and other stakeholders to access your news, social media and multimedia content.
Create a content-rich hub at the heart of your PR/social strategy.
Boost your SEO around key topics and terms.
Streamline your publishing and distribution process.
Simultaneously publish to your website, social channels and influencer networks.
Track content performance and optimise in real time.
Expand your network of influencers, and give people the content they want on their own terms.
Gain influence data and insight on your audiences and prioritise outreach strategically.
Collaborate across your team to create and approve content.
Serve your mobile audiences with a responsive newsroom and content optimised for mobile and tablet.
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YOUR RESPONSIVE NEWSROOM
Looks great on all devices!
IT'S HOW YOU USE IT THAT COUNTSContent strategy
Infographics
Newsjacking
Omnichannel
Viral video
Blogger outreach
Influencer mapping
Crisis comms
Social monitoring
Brand journalism
Mynewsdesk was a really
importa
nt stepping stone to
Costa Coffee m
aturing as a
digitally activ
e brand.
Adam Vincenzini
Lexis PR, agency for C
osta Coffee
Mynewsdesk help
s us
reach th
e right k
ind o
f
journ
alists
at the ri
ght
time. It
's easy to u
se
and very fl
exible.
Helen Iwefo
rs, C
anon
Mynewsdesk is an effective andcost-effective PR tool, whichreally works in today’s complexmedia landscape.
Sven TörnkvistIndustry Head, Google Sweden
“THIS IS WHAT OUR CUSTOMERS SAY
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