1. Brian P. McCullough (Bowling Green State University) & Amanda L. Paule-Koba (Bowling

Green State University) Title: Integrative Dual-Class Research Project COSMA CPC: Integrative Experience This presentation features an outline and rubric of assignments done across two graduate classes to demonstrate the breadth and usefulness of research across courses and to bridge practitioner and academic sectors of our industry. A copy of the assignments and timeline will be provided to attendees. 2. Thomas J. Aicher (University of Cincinnati) Title: iSpring Quiz Maker for online assessment and enhanced student engagement COSMA CPC: Event and Venue Management This display features the use of iSpring Quiz Maker, a PowerPoint add-on, that allows you to embed quiz assessments into your video-based lectures for both online and blended classrooms. The presentation will demonstrate current uses, and the value it adds to the classroom through enhanced student engagement and content knowledge. 3. Young Do Kim (Florida State University) Title: Sporting Event Analysis: The Use of Sponsorship by Corporations and Sport Entities COSMA CPC: Sport Marketing The objective of the sporting event analysis is to assess the prominent companies involved in sport marketing sponsorship activities whether their sponsorship activities are able to meet potential corporate objectives and to take the benefits of the sponsorship. Students investigate provisions and benefits of sponsorship activities at the venue. 4. Jacquelyn Cuneen (Bowling Green State University) Title: The Media Event COSMA CPC: All This activity requires active involvement for all students. Groups select a topic related to course content, write a media/press release, and conduct a media conference. Students in the audience act as media personnel who ask questions and subsequently write a feature, blog, or column about the event of their choice. 5. Brenda A. Riemer (Eastern Michigan University) Title: Teaching Diversity with Games COSMA CPC: Social, Psychological, & International Foundations of Sport Undergraduate students created games as a way to teach diversity issues to sport organizations. This was the final project in “Diversity in Sport”, which followed two exams and a case study which emphasized diversity and Title IX issues. Details will be included in the handout.

6. Ted B. Peetz (Belmont University) Title: Effective Activities and Strategies for Ending a Course COSMA CPC: Integrative Experiences This handout features activities and strategies to end courses in a meaningful way. Characteristics of good course endings will be presented along with pragmatic considerations when structuring an impactful course ending. Activities on student reflection, “cumulative observations” and teacher feedback will be available. 7. Robert Zullo (Seton Hill University) Title: Swishes for Wishes & Swings for Wishes: Community Capstones COSMA CPC: Integrative Experience This display demonstrates how students host Swishes for Wishes and Swings for Wishes as community-based capstone projects in efforts to raise money and awareness for Make-A-Wish. Students blend multiple (COSMA) Common Professional Components in planning and implementing student/staff basketball and softball games while broadening the seniors’ professional and service development. 8. Jess C. Dixon (University of Windsor) & Chad D. McEvoy (Syracuse University) Title: Teaching Statistics with the Case Method COSMA CPC: Integrative Experiences

Fundamental to Sport Management education in the age of 'big data' analytics is an appreciation for, and understanding of, quantitative data analysis. This display will propose a novel approach for teaching undergraduate courses in Statistics via the case method. A draft course syllabus will be provided as a handout.

This unique project integrates the managerial skills of planning, strategy development and implementation, negotiation, decision-making, and financial management. While serving as athletic directors, students negotiate game contracts to generate revenue through various streams. Project guidelines, teaching notes, grading form, and reference list are provided.

9. Leigh Ann Bussell (Jacksonville State University) Title: Are you Linkedin? COSMA CPC: Integrative Experiences

Who do you know? Are you Linkedin? Networking is a critical in the sport industry; stressing networking isn’t enough. This introductory course assignment requires students to systemically and actively engage in the art of networking; creating a foundation that can exponentially grow as they learn. Assignment instructions will be available.

10. Molly Hayes Sauder York College of Pennsylvania) & Matthew Blaszka (York College of Pennsylvania)

Title: Innovative Strategies to Teach Personal Selling COSMA CPC: Integrative Experiences

This display focuses on three innovative methods to teach students the skill of personal selling. The “personal sales speech” and an accompanying rubric will be included. Further, the presentation will feature information on an active, technology-based approach to teaching resume-writing and use of the “flipped classroom” to teach interviewing skills.

11. Jo Williams (University of Southern Maine) & Heidi Parker (University of Southern Maine) Title: Enhancing Leadership Development and Student Engagement in a Sport Event Management Class. COSMA CPC: Sport Leadership & Sport Operations Management/Event Management This display highlights the use of Gallup’s “Strengths Based Leadership” (SBL) in an experiential event management class. The use of SBL assessments to strengthen teams, increase engagement and enhance individual performance will be presented. Copies of the assessment tools used will be available as a handout. 12. Michael Mudrick (University of Connecticut) Title: Playing General Manager: A Unique Sport Finance Experience COSMA CPC: Sport Finance

This presentation features the incorporation of fantasy sport to provide an active learning experience. Students will draft an NBA roster and face challenges in assessing performance, while taking into account valuation, risk, and future contractual considerations. The results will demonstrate a unique exercise toward the instruction of sport finance principles.

13. Lisa Miller (American Public University) Title: Interactive Online Course Design for Facility and Event Management COSMA CPC: Sport Event and Venue Management This display features an interactive presentation created to demonstrate innovative approaches for online course design of facility and event management in sports. The "exemplar course design" is used to provide structure for forums, assignments, and assessment. A copy of innovative exemplar online course approaches will be provided. 14. Thomas J. Cieslak II (Eastern Michigan University) Title: Using New Technologies to Increase Student Knowledge and Understanding COSMA CPC: Integrative Experience

This integrative experience course develops students’ critical thinking and problem solving skills with the use of new and emerging technologies. In specific, students utilize online survey tools and tablet technology to collect and analyze data to produce applicable management and marketing strategies. Course design (to include timeline) will be available.

15. Michael Diacin (University of Indianapolis) Title: Designing Public & Community Relations Plans for Sport Organizations COSMA CPC: Sport Marketing and Communication

This display features content for designing a public/community relations plan. This project allows students to identify and describe components essential for successful execution of the plan. Components of the project include campaign goals, tactics, budgets, key messages, targeted publics, and media channels. A rubric will be available in a handout.

16. James P. Strode (Ohio Dominican University) Title: Assessing Course Participation in a Sport Management Course COSMA CPC: Management (Sport Leadership)

Effective communication is critical for those who wish to enter into a career in sport. This presentation will provide a rubric for assessing quality course participation in a sport management class. Methods of assessment as well as ways to develop and promote quality discussion will be presented.

17. Dianna Gray (University of Northern Colorado) Title: Using a Cooperative Learning Approach to Strategic Planning: The SWOT Analysis COSMA CPC: Sport Marketing; Management The purpose of this exercise is to apply the principles of environmental scanning to sport industry issues via the SWOT analysis, a long-standing technique of considering what resources an organization has with respect to a desired outcome, as well as what could be improved upon to maintain a competitive advantage. 18. Craig M Crow (West Liberty University), Dennis Phillips (University of Southern

Mississippi) & R. Brian Crow (Slippery Rock University) Title: Using Facility Assessments and Audits as Teaching Tools COSMA CPC: Management (Sport Operations Management/Event & Venue Management) This semester-long project is a practical experience in which students observe, analyze, evaluate, and critique many operational, security, accessibility, safety, and convenience aspects of an event or sport venue. Using pre-assigned measures, students develop audit the event/venue and create a report for the manager. An assessment is included. 19. Brenda Pitts (Georgia State University) & Deborah Shapiro (Georgia State University) Title: Bringing Disability Sport into the Sport Management Classroom. COSMA CPC: Social, Psychological & International; Diversity in Sport

Disability sport is expanding in size, participation opportunity, job possibilities, and fan popularity. Thus, it is important for Sport Management academics and students to have current information. This session provides literature and suggested assignments and activities that can be used in the sport management classroom. A handout is provided.

20. Claire M. Williams (Saint Mary’s College of California) Title: Using Murderball (2005) to Enhance the Teaching and Learning of Spectator Motivation Factors and Sports Consumption Behaviors COSMA CPC: Sport Marketing & Social, Psychological, & International Foundations of Sport

This teaching activity utilizes the documentary Murderball (2005) in conjunction with Byon, Cottingham, and Carroll’s (2010) research on wheelchair rugby spectators to illustrate the impact of sport spectator motivation factors on sports consumption behaviors in a non-traditional setting. Discussion questions related to gender, race, class, sexuality, and (dis)ability are included. 21. Stacy Warner (East Carolina University) Title: Capstone Course - Case Studies in Sport Management COSMA CPC: Integrative Experiences

This display features materials utilized for a senior capstone course. The course provides an integrated experience through the use of teaching case studies and activities. The overall format of course including readings, assignments, and case studies used will be made available via a copy of the syllabus.

22. Daniel R. Sweeney (Seton Hill University) Title: Using Performance Based Assessments to Evaluate Critical Thinking Skills of Sports Management Students and to Benchmark Value Added Growth in Student Learning COSMA CPC: Integrative experience

Using the Council for Aid to Education's (CAE) Collegiate Learning Assessment Plus (CLA+), this display features a document library and set of performance-based tasks to help assess students' quantitative reasoning, critical reading and evaluation, and ability to critique an argument, as related to a hypothetical yet realistic sport industry situation.

23. Demetrius W. Pearson (University of Houston) Title: Hybrid Instruction: A Viable Contemporary Approach to Conventional Teaching COSMA CPC: Integrative Experiences This laptop presentation highlights a unique pedagogical strategy employed to enhance student learning, while concurrently facilitating on and off-campus experiential learning. The “hybrid” instructional approach utilizes in/out of class learning activities (e.g., guest speakers, site visits, Blackboard lectures, etc.) enabling students to negotiate courses independently. Informational handouts will be available.

24. Kristy L. McCray (The Ohio State University) Title: Implementation of a Group Debate Project for Issues in College Sport COSMA CPC: Social, Psychological, & International Foundations of Sport

This display features a debate project for issues in college sport, informing instructors how to implement this group project, including student handouts. The display outlines how the debate meets the three most important components of learning: student-to-instructor interaction, student-to-student interaction, and time on task through engagement, collaboration, and critical thinking.

25. David Pierce (Indiana University Purdue University- Indianapolis) Title: Professional Development Activities Checklist COSMA CPC: Integrative Experience Sport management students seeking a career in the sports industry must excel in the areas of academics, professionalism, and field experiences. The “Professional Development Activities Checklist” identifies actions to be taken by undergraduate students in these three key areas during their four-year college experience. A template will be provided. 26. Rebecca Achen (University of Kansas) Title: Using SoftChalk to Check for Real-Time Understanding in the Classroom COSMA CPC: Management, Sport Marketing, Finance/Accounting/Economics, Legal Aspects of Sport The display will comprise of SoftChalk lesson examples, including mobile-friendly options, used in a sport management class. SoftChalk lessons provide interactive, hands-on learning that can be used for real-time comprehension checks in class and out-of-class review. Ideas for using SoftChalk and student feedback on its use will be shared. 27. Angela Lumpkin (University of Kansas) Title: Flipping Finance: Adding a Hybrid Feature to a Sport Finance and Economics Course COSMA CPC: Finance The display will illustrate flipping a class using 24 mini-lectures on finance content not presented in class. Students viewed each video in preparation for class discussions and participation in other active learning strategies. Students (72%) said these positively impacted their learning; 44% chose them most helpful to their learning. 28. Melissa J. Davies (University of Northern Colorado) Title: Active Learning Assignment: Facility Tours COSMA CPC: Sport Operations Management This activity is designed to promote active learning by having students go out in the community to analyze fitness facilities and apply principles of sales, marketing, facility design, risk management, and customer service, followed by both a written and oral report. A handout, including grading guidelines, will be included.

29. Robin Hardin (University of Tennessee), Josh Pate (James Madison University) & Tim Mirabito (Marist College)

Title: Applying Principles of Event Management Using a Student-Operated Golf Tournament COSMA CPC: Management This display features an organizational chart and timeline for the implementation of a student-operated charity golf tournament. The organizational chart identifies committee assignments and how students can be in leadership positions. A timeline is provided as well to assist in the planning and implementation of the tournament. 30. Steven M. Howell (Northern Illinois University) & Stephen G. Sargent (Northern Illinois University) Title: Integrating Fantasy Football into a Sport Marketing and Communications Course COSMA CPC: Sport Marketing and Communication This display features a semester-long fantasy football project which affords students the opportunity to develop practical applications that parallel sport marketing and communications principles. Project components include: blogging/social media, organizational branding, market/demographic analyses, fan survey assessments, and developing promotional efforts. A project overview and examples are available as a handout. 31. Packy Moran (Ohio University) Title: Introductory Event-based Sport Marketing Activity COSMA CPC: Sport Marketing and Communication Groups of Intro-level students partnered with Athletics in efforts to increase attendance at a sporting event, tracked by entry into a raffle. Basic marketing principles (four “p’s”) were checked in responses to the assignment. The resulting database was used to survey students who attended and those who did not. 32. Leeann M. Lower & Megan L. Parietti (The Ohio State University) Title: Co-Teaching Research Methods Course Design COSMA CPC: Management

This presentation uses an integrative quantitative and qualitative approach to teaching research methods through a collaborative course design delivered by two instructors representing each methodological approach. Implications include the provision of a balanced curriculum, strength of instructor’s content knowledge, and within department collaboration. A syllabus is available in a handout.

33. Elizabeth Taylor (University of Tennessee) Title: Assignment Description for NCAA Modernization Project COSMA CPC: Management

This display features a description of a presentation created to challenges students' ability to apply course concepts to the modernization of the NCAA. The purpose of the assignment is for students to recognize current issues/limitations (e.g., policies, organizational structure) within sport organizations and create plausible alternatives. Handouts are available.

34. David Scott, John C. Barnes, & Briton Hagen, (University of New Mexico) Title: Approaches and rationales for the use of case study methodology in sport leadership instruction: An overview from outside perspectives. COSMA CPC: Sport Leadership For sport management instructors, a challenge is to provide real-life scenarios that enable students to transfer leadership theory to practice. The purpose of this presentation is to provide approaches in the use of case studies in sport leadership courses, based upon case study research from other academic fields. 35. Ryan Snelgrove & Laura Wood (University of Windsor) Title: Bringing Sport Management Cases to Life COSMA CPC: Management

This presentation describes the process of implementing live case studies in sport management classrooms. Live case studies provide students with an opportunity to create solutions to problems currently faced by actual organizations in the local community and receive hands-on experience doing so. Benefits, challenges, and best practices are discussed.

36. John Borland & Kathryn Shea (Springfield College) Title: Using Direct Observation to Conceptualize a New Sport Facility COSMA CPC: Management (Event and Venue Management)

In conceptualizing a sport facility, students attend five sites, visit two sites on their own and interview a facility manager. A compilation of direct observations, quotes obtained from facility managers and photographic evidence will help student groups design the physical elements of a facility along with management and maintenance systems.

37. Alan L. Morse (Mississippi State University) & Matthew Rye (Mississippi State University) Title: Collaborative Teaching in Facility Management across Academic Departments and within the Community. COSMA CPC: Sport Operations Management/Event & Venue Management

Students collaborate with landscape architect students, park commission board, community members, and city leaders to devise a master plan for one of the seven city parks. This requires students to plan, organize, communicate, budget, and market their plan to involved constituents. Description of the assessment is available as a handout.

38. Lamar Reams (Old Dominion University) & Terry Eddy (St. John’s University) Title: Evaluating and developing sponsorship opportunities in the Ultimate Fighting Championship: A case study COSMA CPC: Sport Marketing This case study challenges students to increase sponsorship revenue in a niche sport context, specifically the Ultimate Fighting Championship (UFC). The case is also an exercise in solving common problems encountered by sponsorship sales professionals. A copy of the case will be available as a handout. 39. Marilyn Mather (Dowling College) Title: Capstone Assessment - Evaluation of a Small Group Classroom Activity COSMA CPC: Sport Leadership

Small groups design a sport business in class, and complete an analysis for the understanding of leadership theory and styles, followership, group dynamics, management of difficulties, ethical issues, cultural/diversity concerns and what could have been done differently as a capstone evaluation. The assignment and grading rubric will be available.

40. Michael S. Carroll (Troy University) & J. Michael Martinez (Troy University) Title: Utilizing Technology to Create Engaging E-Learning for Teaching Sport Management COSMA CPC: Social, Psychological, & International Foundations of Sport; Management This display focuses on teaching-related technology programs (e.g., Camtasia Studio) and their integration into a Sport Management curriculum at the Undergraduate and Graduate levels, both with fully online courses as well as traditional face-to-face classes. An instructional handout will be provided to attendees. 41. Jason D. Reese (University of Mary Hardin-Baylor) & Michael D. Kerr (University of Mary

Hardin-Baylor) Title: Daily Industry Case Studies: An Assignment COSMA CPC: Management (Sport Marketing and Communication) This display explores a student centered experience where those enrolled in a Sport Marketing course (as well as others) analyzed and presented sport industry dilemmas daily. This assignment gave students the power to investigate industry practices in their professional area of interest. A handout examining this assignment is available.

42. Robert P. Fleischman (East Stroudsburg University) & Paula M. Parker (East Stroudsburg University)

Title: East Stroudsburg University’s Career Path Model COSMA CPC: Integrative Experiences The East Stroudsburg University Career Path program provides undergraduate students with a clear pathway toward a career in the sport industry. The program connects students with employers and internships early in their sophomore year and is designed to align employer expectations with student learning outcomes through classwork, practicum, and mentoring. 43. Minhong Kim (University of Georgia) & James J. Zhang (advisor) (University of Georgia) Title: Offering Golf Certificate Classes for Sport Management Students through Collaborations

with the PGA/LPGA and Local Golf Clubs COSMA CPC: Integrative Experiences

Golf is a growing segment of the sport industry and it is advantageous for sport management students to be skilled in golf playing. This presentation highlights the process of seeking financial support from the PGA and LPGA, working with local golf clubs, and promoting service-learning of golf knowledge and skills. 44. Stephen Shin (Belmont University) Title: Sport Administration Charitable Golf Tournament Event COSMA CPC: Management (Sport Operations Management/Event & Venue Management) This display features a project constructed for students to participate in the planning, organizing, leading and evaluating of the Golf Tournament. Students are to plan the tournament by designing, setting-up and being prepared to run the event. A copy of guideline, flyers (promotion, sponsorship, auction) and related documents are available. 45. Ryan Vooris (Indiana University) Title: Viral Video Assignment with ESPN’s 30 for 30 COSMA CPC: Sport Marketing and Communication

Students were tasked with making a mock commercial for ESPN’s 30 for 30 documentary series, and required to gather views via social media promotion. This resulted in students’ videos receiving recognition from ESPN, ESPN personalities, and athletes featured in their videos. These videos will be demonstrated on a laptop.

46. Mandy Y. Zhang, Lin Zhang (Shanghai University of Sport) & Brenda Pitts (Georgia State University)

Title: Training High-Quality Sport Referees within a Sport Management Program: Development of a Certification Curriculum

COSMA CPC: Integrative Experiences Recent growth of the sport industry is coupled with the augmentation of organized sport competitions, which in turn leads to increased demand for high-quality, well-trained, and experienced referees. This presentation illustrates the process of developing, implementing, and sustaining a rigorous certification curriculum for referee training within a sport management program. 47. Edward J. Arner (East Stroudsburg University) Title: Examination of Sport as a Social Construct in the U.S. Military COSMA CPC: Social, Psychological, and International Foundations of Sport This analysis and presentation examines the implementation of an athletic competition specifically created to promote unity and group cohesion within a U.S. military battalion. The uniquely developed game demonstrates to students the influence sport has on compulsory behavior and the cultivation of group dynamics. Game rules and projected outcomes will be provided. 48. David Pierce (Missouri Baptist University) Title: Student Club Organization and Initiatives for Health and Sport Sciences Division COSMA CPC: Integrative Experiences Specifically, the student organization has three primary purposes to: provide club members with professional development and career experiences; increase campus and community awareness of the programs housed within the sport management division through student-led activities and service projects; and provide social opportunities for sport management majors, and alumni (Handouts). 49. Deron Grabel (Post University) Title: Optimizing Student Engagement in an Online Undergraduate Sport Law Course COSMA CPC: Legal Aspects of Sport This display features best practices in order to optimize student engagement in an online undergraduate Sport Law course. In online courses “classroom” engagement, or participation on what is known as the Discussion Board, may be lacking or sporadic. A handout of the aforementioned best practices will be made available.

50. LaNise Rosemond (Tennessee Technological University) Title: Developing a Successful Portfolio for Graduate School Admission COSMA CPC: Internship

This display features sample portfolios that have been developed in a sport management internship course. The portfolios were used to gain admission into sport related graduate school programs across the country. A copy of the format that was used to develop each portfolio will be available in a handout.

51. Jillian McNiff (Mount Ida College) Title: Expectations for Careers in the Sports Industry by Sport Management Students COSMA CPC: Integrative Experiences Graduates of sport management degree programs build expectations for careers in the sports industry through a variety of interacting factors. Factors including, personal characteristics, work experiences, and significant individuals influence a student's expectations for careers in the sports industry influence the career decisions that graduates make when entering the workforce. 52. Joel White (Rogers State University) Title: Teaching Concepts of Organizational Theory Using a Project-based Fantasy Football League COSMA CPC: Management (Sport Management Principles) This display outlines a classroom project that requires students to manage their own fantasy football teams, allowing them to apply concepts of organizational theory (including organizational structure, goal-setting, strategy, conflict management, decision-making, and managing change) to a real-world setting. A copy of the league's bylaws will be available. 53. Amy Baker (Belmont University), Sarah Adams (Belmont University), & Tabby Bewley

(Belmont University) Title: Peer-to-Peer Evaluation: Why Groups Work in Problem-Based Learning COSMA CPC: Management This is an example of actual evaluations used in a Problem-Based Learning classroom. Within groups, students evaluate their peers for accountability. Students are asked to complete a written evaluation of their peer, and additionally must verbally share the evaluation in a group meeting. 54. Sloane Milstein (Southern Connecticut State University) Title: Self-Marketing – Digital Resume for Sport and Recreation Professionals COSMA CPC: Management Students will utilize Microsoft Word, PowerPoint and/or video applications to create a self-marketing page or digital resume that can provide potential employers with concrete evidence of their abilities to use basic software programs and technological applications. A supplementary hand-out and samples of finished products will be available for download.

55. Junqi Wang (University of Georgia) & James J. Zhang (University of Georgia) Title: Bringing the Sport Industry to the Sport Management Program: A Discussion on the Process of Effectively Initiating and Hosting a Speaker Series of Sport Industry Professionals COSMA CPC: Integrative Experiences

This presentation illustrates the significance and logistics for a sport management program to establish a speaker series of sport industry professionals. Emphases are on obtaining financial resource, developing a standardized event plan and operational procedures, working with key program stakeholders, and institutionalizing the speaker series into sport management program offerings.

56. Brian Menaker (Lake Erie College) & Dale Sheptak (Lake Erie College) Title: Using Alternative Public Assembly Venues in Sport Management Instruction COSMA CPC: Management (Event & Venue Management)

This display details the collaboration with Cleveland’s Severance Hall to use music hall management principles in sports facility management, marketing, and ticket sales and promotions courses. A slide show will be presented via tablet computers detailing the collaborative activities and facility tours. Copies of the presentation will be distributed.

57. Desislava Goranova (Coventry University, UK) Tom Bason (Coventry University, UK) & Helen Grimley (Coventry University, UK)

Title: The Puck – an International, Virtual Learning Tool for Sport Management Students COSMA CPC: Management

The Puck is a virtual learning tool, based on the highly successful soccer management game The Pitch, and gives students opportunities to make real-world management decisions based on theory learned in the classroom. This display features this innovative tool in both educating and engaging with students around the world.

58. Rhema Fuller (Alfred State College) Using Visual Metaphors in Teaching Social Issues in Sport COSMA CPC: Social, Psychological, & International Foundations of Sport This display features an assignment in which students create a visual metaphor (or combination of metaphors) to highlight one or more social issues in sport. Also, a poem featuring logical connections and justification of the visual metaphor(s) is required. The project description and grading rubric are available in handout.

59. David Vinturella (University of Georgia) Title: Using Tent Pole Events as a Teaching Tool COSMA PC – Sport Management

This display features examples of three major sporting events where students have worked in a management capacity to gain valuable experience. Managerial responsibilities included media operations, measurement of economic impact, and event and convention management. The events included the Gold Cup, the Chick-fil-A Bowl, and the Final Four. 60. Guy Danhoff (Missouri Baptist University) Title: Assessment Rubric for Student Vlogs COSMA CPC: Sport Marketing This display features a rubric constructed to evaluate student Vlogs (i.e. – video blogs). The rubric is used to assess the oral communication of content, tonal voice quality, and non-verbal communication in addition to professional style considerations (lighting, background, and audio/video quality). A copy of the rubric is available in a handout. 61. Andy Gillentine (University of South Carolina) Title: Student Perceptions of the Effectiveness of Text Messaging in Sport Management

Education COSMA CPC:Sport Marketing and Communication The purpose of this study was to examine the perceptions of undergraduate sport management students regarding the use of text messaging in sport management education. The results of this study will contribute toward advancing our understanding of student perceptions towards electronic communications and the development of professional preparation resources. 62. Khalid Ballouli (University of South Carolina) & Gregg Bennett (Texas A&M University) Title: Pedagogical Strategies for International Sport Business COSMA CPC: Social, Psychological and International Foundations of Sport The study of sport business on a global scale is of critical importance to faculty and students alike. This presentation will assess different pedagogical strategies used in an international sport business course. Handout topics of discussion will include ideas for dissemination of current issues and the implementation of new media. 63. Katie Lebel (St. John’s University), Karen Danylchuk (Western University), & Patti Millar

(Western University) Title: Sport Management Faculty Social Media Awareness COSMA CPC: Sport Communication This display features a presentation of the impact of various social media platforms on sport management faculty. A handout will include both personal and professional social media adoption rates, general social media awareness, and insight relative to the perceived value of social media as a learning tool.

64. Kerry Fischer (University of Northern Colorado) Title: In-Class Crisis Communication Mock Scenario Exercise COSMA CPC: Sport Communication This exercise emphasizes the importance of reputation in formulating a crisis communication plan. Designed to be a pre-post evaluation based on a specific sponsor, students formulate a plan before learning about crisis communication, and then develop another plan after the learning objectives. Example scenarios will be provided in a handout. 65. Kathryn Shea (Springfield College) & John Borland (Springfield College) Title: Interview a Sport Professional as a Vehicle for Introducing Students to Sport Management COSMA CPC: Management (Sport Management Principles) By conducting interviews with sport business professionals who have careers that align with students’ interests, students have the opportunity to develop professionally and gain insight into the challenges and rewards of a career in sport management. Topics highlighted during the interview become the basis for further research. 66. Krysta Valerio, Greg Kane, & Ari de Wilde (Eastern Connecticut University) Title: Innovative Survey Marketing COSMA CPA: Sport Marketing/ Technology In the sport management industry, customer survey research is critical. This classroom activity features the design of real-time analysis survey via iPads. The laptop shows results being delivered from the iPads, which have surveys preprogramed. Students are able to experience technology and how its use makes a great classroom exercise. 67. Emily Sparvero (University of Texas) Title: Developing a Ticketing Partnership with Local Teams COSMA CPC: Sport Marketing “Real-world” sales experience provides sport management students with a measurable accomplishment to enhance their job prospects. This display will identify key issues (e.g., building relationships, division of responsibilities, contribution of resources) related to implementing a ticket sales module with a local sport franchise. A handout with assignment specifics/grading is available. 68. Eric Brownlee (Gannon University) & Joshua Lupinek (University of Minnesota) Title: Student Led Group Ticket Sales Projects COSMA CPC: Sport Marketing This display features a detailed project description, assessment rubric, and sales tracking spreadsheet for a student led group ticket sales project integrated into a sport marketing course. A digital slideshow will be utilized and a packet with all of the project information will be available for handout and electronic distribution.

69. Eddie T.C. Lam (Cleveland State University) Title: Auto Grading with Excel: A Combined Criterion-Referenced and Norm-Referenced Grading System COSMA CPC: All Aspects

It is a tedious process to convert all the students' scores to letter grades. This presentation demonstrates how to use Excel to automatically convert the scores into letter grades based on a predetermined set of standard (criterion-referenced) and norm-referenced. Audience can simply download the Excel file for their own use.

70. Sonja Lilienthal (San Jose State University) Title: Note taking, Vocabulary and Discussion Handout for Modern Marvels “Baseball Parks” Documentary: A Classroom Engagement Activity COSMA CPC: Social, Psychological, & International Foundations of Sport; Management

In-class activity written to promote classroom engagement for Modern Marvels “Baseball Parks” (season 5, ep. 41), documentary available full length on YouTube. Vocabulary and discussion questions are divided into five phases of baseball park evolution: wooden facilities, steel and concrete, super stadium, multi-purpose concrete donuts, and the retro classic parks.

71. Bob Copeland, Senior Vice-President, (McLaren Global Sport Solutions) & Luke Potwarka (University of Waterloo) Title: Assessing Integrity Polices & Understanding in Collegiate Athletic Environments COSMA CPC: Ethics in Sport Management; Social & Psychological Foundations of Sport Collegiate athletic programs include conduct and integrity policies. Polices represent only one factor in ensuring behavioral compliance. Are policies effectively communicated and understood? Are reporting expectations and consequences clear? Are motivations and culture considered? This session outlines a new model for assessing integrity policies and identifying gaps to improve outcomes. 72. Christi DeWaele (Winthrop University) Title: A Collaborative Approach to the possible addition of a Football Program COSMA CPC: Integrative Experiences This display will feature a course project design on collaborating with your university’s athletic department (or outside entity) to further student learning with real world application. Project design details include: initiating the collaborative process, student data collection, disseminating results, and recommendations to the organizations’ executives in a professional setting.

73. John Miller (Troy University) Title: Blended, Not Shaken COSMA CPC: Integrative Experiences Blending a class provides the student and instructor to interact in various ways through traditional in-class and online methods. As such, it offers the student a chance to develop independent, critical thinking. This presentation will exhibit some of the pro’s and con’s to consider when implementing a blended class. 74. Steven Carney (Saint Leo University) Title: All-in-One Sport Marketing Course Prezi COSMA CPC: Sport Marketing

This display features a computer demonstration of an all-in-one Sport Marketing course Prezi. The value of an all-in-one course Prezi is that students will have access to all course materials and information through the Prezi address. A handout will be provided with the Prezi address and content included. 75. Chrysostomos Giannoulakis & Liz Wanless (Ball State University) Title: Assessment Rubric for Sport Administration Professional Development Capstone Course COSMA CPC: Integrative Experiences This presentation features a rubric developed to guide students through career development assignments within a capstone Sport Management course. The rubric assesses career materials (resume, cover letter, LinkedIn profile), professional development (practice interview program, elevator pitch, body language), and career orientation (self-assessment, career development process, social media in job search).