The Burrito Project: Feeding the Homeless One

Burrito at a Time

Media Plan for Fundraiser: Rock for Tortillas!

By Tina Bold COM 605 November 2009

Brief History About the Burrito Project

In 2006 two friends got together to make burritos and feed those in need, on “Skid Row” in Downtown Los Angeles, California. They started out making and passing out approximately 90 burritos. Today approximately 300 -400 burritos are served to the Downtown L.A’s Homeless population.

The Los Angeles Burrito Project has grown to up to twenty members and serves burritos weekly.

Mission of the Burrito Project “The mission of Burrito Project

is to provide people with the means to become active members in their community. It is a way for people to bridge a gap between the fed and the hungry. Burrito Project is in no way shape or form affiliated with any religious or political organization; we are non-fame and a non-personal recognition group (hence the bandanas for pictures). There is no Burrito Project head quarters or leader nor a need for one.” (Retrieved November 12, 2009 from www.laist.com)

Goals of The Burrito Project’s Fundraising

Progress

At this time, the members contribute their own funds to supply the food, and many actively seek donations, but it is often inconsistent. There is no budget for this group as it varies from month to month based on the contributions of volunteers.

Raise funds to serve 600 - 800 burritos for three months in a row, once a week.

The group would like to raise $1,000 for supplies.

OutcomesOutcomes from the Rock from the Rock for Tortillas!for Tortillas! Fundraiser for

the Burrito Project

The chapter has set a goal to raise $1,000 in order to purchase supplies to make burritos. This will allow The Burrito Project to increase their numbers from to 600 -800 burritos for three months in a row.

The fundraiser event, Rock for Tortillas!Rock for Tortillas! Will be a Benefit Concert put on by the Burrito Project in which local bands will donate their time through performance. The venue space will be donated by a local coffeehouse owner.

Target Audience The audience which the

Burrito Project seeks to attract are those willing to donate money and possibly time to the Burrito Project.

The Rock for Tortillas! Benefit Concert will be all ages, and the cover price will be $10.

The all ages venue will target ages 12 - 45 years old, but is not limited to this age group.

Communication Channels to Promote

Rock for Tortillas! Event The Burrito Project received the Myspace Impact Award in 2006.

This proven success, has shown that Social Media works for this group. Also based on the fact that they have a Zero Dollar budget, it will help to do this at low cost.

Other Social Networks such as Twitter, and Facebook will be used in addition to Video Emails to promote this event.

Additional Communication

Channels Print flyers will also be

used and donated by a local printing company.

One of the members also will contact local newspapers, bloggers, and radio with News Releases.

City groups, and local businesses will also be invited to attend the event or make donations.

A Brief Snapshot of the Communication

Plan Three months in advance the

bands will be booked, the venue reserved, and the promotional tools will begin to be used.

Press Releases will go out two weeks in advance, and on the day of the event.

Three to five members will be assigned to organize and update the various social networks for three months. The week of the event they will update daily.

Fliers will be passed out at local music events, and stores one month in advance.

And of course, burritos will continue to be made and delivered weekly.

That’s a Wrap! This campaign will focus

on getting the word out about The Burrito Project’s Mission and their fundraiser event, Rock For Tortillas in hopes of raising funds for their volunteer service. The goal is to create a three month stable budget and double their quantity in the amount of burritos served.

That’s a wrap, I mean a burrito.