2009 Year-in-Review Benchmarks · ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media

2009 Year-in-Review Benchmarks A DoubleClick Report

Table of ContentsExecutive Summary ......................................................2Static Image and Flash Benchmarks ......................3Rich Media Ad Benchmarks .......................................5Benchmarks Comparison 2008 vs. 2009 ............14Worldwide Overall Performance Norms .................16

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About DoubleClickGoogle’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.

For more information visit: www.doubleclick.com

2009 Year-in-Review Benchmarks

The DoubleClick Benchmarks Report is a free report of industry benchmarks that helps advertisers, agencies, and publishers evaluate the performance of online display advertising campaigns in the U.S., relative to industry norms.

DoubleClick benchmarks are derived from a robust data set of metrics across DoubleClick for Advertisers (DFA), based on rigorous methodology with input from the Advertising Research Foundation. This data set includes hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.

Data shown here represent activity of a wide range of ad formats for DFA advertisers in the United States unless otherwise indicated. For all benchmarks provided in this report, the data are from January 2009 to December 2009.

Executive SummaryOverall U.S. campaign performance norms for 2009 across DoubleClick image, Flash, and rich media campaigns are as follows:

Click-through Rate (CTR) 0.10% Video Complete Rate 50%

Interaction Rate 2.54% Average Display Time 34.6 secs

Average Interaction Time 9.0 secs Average Expanding Time 4.7 secs

Expansion Rate 2.8%

Key Observations: Ad size correlates with clicks and interaction rates. As in previous years, we have observed that ad size is somewhat correlated with click-through rate. This is also true with interaction rates except for one anomaly – the ad size that has the highest interaction rate overall is the square pop-under (250x250), although it’s important to note this size is one of the least common creative sizes served through DFA.

Static ads and flash ad click-through rates remained relatively stable from 2008 to 2009. In 2009, static ads perform slightly better than flash ads in terms of click-throughs when you compare them by creative size. However when you compare them by industry vertical there was virtually no difference in click-through rates between static and flash ads. This suggests that differences in click-through rates between flash and static ads are due more to ad vertical rather than format.

We also observed that expansion rates declined from 2008 to 2009 while overall interaction rates increased in 2009.

DFA Impressions by Creative TypeData on the distribution of impressions by type of creative format was a popular request in response to last year’s benchmarks report so we included this information in the report this year. Note that as with other benchmarks in this report, this data reflects impressions served through the DoubleClick for Advertisers platform.

2

2009 DFA Impressions

Source: DoubleClick Benchmarks, U.S. DFA campaigns, January – December 2009

Static Image Ads and Flash Ads Benchmarks

Overall Click-Through Rate (CTR)

Static Ads 0.10%

Flash Ads 0.09%

Figure 1: Click-through Rate by Creative Sizes for Static Image and Flash Ads

Source: DoubleClick for Advertisers, U.S. advertisers, a cross section of major ad sizes only, January – December 2009

3

0.09%0.10%Wide Skyscraper: 160x600

Vertical Rectangle: 240x400

Verical Banner: 120x240

Square Pop-Up: 250x250

Skyscraper: 120x600

Rectangle: 180x150

Medium Rectangle: 300x250

Leaderboard: 728x90

Large Rectangle: 336x280

Half Page Ad: 300x600

Half Banner: 234x60

Full Banner: 468x60

3:1 Rectangle: 300x100

0

Flash click-through rate% Static click-through rate%

0.05 0.10 0.15 0.20 0.25 0.30

0.19%0.28%

0.05%0.06%

0.16%0.23%

0.09%0.11%

0.07%0.10%

0.10%0.12%

0.08%0.09%0.09%

0.14%0.18%

0.17%0.06%0.06%

0.05%0.08%

0.05%0.06%

Image 20%

Rich Media In-page 5%

Rich Media Expanding 2% Rich Media Video 2% Rich Media In-page Video 2%

Flash 69%

Figure 2: Click-Through Rate for Static Image and Flash Ads by Industry Vertical

Source: DoubleClick for Advertisers, U.S. advertisers, a cross section of major industry verticals only, January – December 2009

4

Auto

Brands

B2B

Classified and Local

CPG

Financial Services

Media/Entertainment

Retail

Tech

Telecom

Travel

Wellness

0

Flash click-through rate% Static click-through rate%

0.02

0.15%0.14%

0.10%0.12%

0.08%0.09%

0.09%0.10%

0.07%0.10%

0.06%0.07%

0.10%0.11%

0.08%0.11%

0.09%0.12%

0.06%0.07%

0.08%0.09%

0.08%0.11%

0.04 0.06 0.08 0.10 0.12 0.14 0.16

Rich Media Ad Benchmarks• Preface: A Primer on Evaluating Rich Media Ad Metrics• Overall Rich Media Performance Norms• Click-through Rate• Interaction Rate and Expansion Rate• Average Display Time, Interaction Time, and Expanding Time• Video Complete Rate

Preface: A Primer on Evaluating Rich Media Ad MetricsA rich media ad unit can inspire a range of responses from users — not every click in a rich media unit produces a click-through. When a viewer clicks on a rich media unit, a number of outcomes are possible, including expanding the unit, playing a video or otherwise interacting with the unit. The call-to-action for a viewer to click-through competes with all other possible forms of interaction within the unit. As a result, click-through rates can be lower for rich media than for other forms of online advertising where the clickthrough is the only form of user interaction.

The objective of rich media ads isn’t always to drive clicks — they are often used to provide users with an experience within the ad itself. Therefore, engagement metrics such as interaction rates, interactions times, video completion, and expansions are important measures of the success of such ads. Also keep in mind that conversion activity can happen within the ad unit itself: A click could result in the user downloading a report from the ad unit, signing up for more information through a form on the ad unit, locating a product by zip code, or playing a video within the ad unit. Advertisers should consider the goals of the campaign at hand, and evaluate the performance of their campaigns based on the most relevant rich media ad metric.

Overall Rich Media Performance Norms

Click-through Rate (CTR) 0.10% Video Complete Rate 50%

Interaction Rate 2.5% Average Display Time 34.6 secs

Average Interaction Time 8.9 secs Average Expanding Time 4.7 secs

Expansion Rate 2.8%

Key ObservationsDifferences between non-video and video for rich media in-page ads in terms of interaction rate were not considerably different (see figure 7), except for the large rectangle where video outperformed non-video by a large margin (4.0% vs. 2.7% respectively).

In-page video click-through rate was down for half-page ad size, from 0.3% in 2008 down to 0.1% in 2009. The other ads sizes remained relatively the same from year to year.

In contrast to the 2008 benchmarks where we saw video outperform non-video ads across the board, we observed that in 2009 non-video rich media expanding ads performed better than video ads both in terms of interaction and expansion rates. (Figures 14 and 15).

Video completes for rich media in-page went down a little over 6% from 2008 to 2009 from 62.3% in in 2008 to 56.3% in 2009 (see page 13).

Compared to 2008 benchmarks we found that in 2009 more people interacted with and expanded rich media ads but the time they spent interacting, expanding or finishing a video ad has declined from 2008.

Increases in overall rich media metrics – 2008 to 2009• Rich media average display time increased from 32.1 secs to 34.6 secs• Rich media click-through rate went up from 0.09% to 0.11%• Rich media interaction rate rose from 2.1% to 2.5%• Rich media expansion rate rose from 2.5% to 2.8%

5

Declines in overall rich media metrics – 2008 to 2009• Average interaction time from 10.3 secs to 9.0 secs• Video complete rate from 54.5% to 50.0%• Average expanding time from 6.5 secs to 4.7 secs

Click-through Rate by DoubleClick Rich Media FormatVideo exhibits higher click-through rates than non-video for both in-page as well as expanding rich media formats.

Figure 3: Click-through Rate by DoubleClick Rich Media Format

Source: DoubleClick for Advertisers, U.S. advertisers, DoubleClick Rich Media in-page and expanding formats only, January – December 2009

Click-through Rate (CTR) by Creative Size for in-page and Expanding DoubleClick Rich Media Formats

Figure 4: DoubleClick Rich Media in-page Click-through Rate for video and non-video

Source: DoubleClick for Advertisers, U.S. advertisers, DoubleClick Rich Media in-page format only, a cross section of standard ad sizes only, January – December 2009

6

0.12%

0

Video click-through rate% Non-video click-through rate%

Wide Skyscraper: 160x600

Skyscraper: 120x600

Rectangle: 180x150


Leaderboard: 728x90



Full Banner: 468x60

0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.40

0.13%

0.36%

0.12%

0.08%0.12%

0.11%

0.10%

0.11%

0.14%0.06%

0.09%

0.20%

0.05%

0.14

0.12

0.10

0.08

0.06

0.04

0.02

0.00DoubleClick Rich Media Expanding (Non-video)

DoubleClick Rich Media Expanding (Video)

DoubleClick Rich Media In-page (Non-video)

DoubleClick Rich Media In-page (Video)

0.10%0.10%0.11% 0.11%

Figure 5: DoubleClick Rich Media Expandable Click-through Rate for video and non-video

Source: DoubleClick for Advertisers, U.S. advertisers, DoubleClick Rich Media expanding format only, a cross section of standard ad sizes only, January – December 2009

Interaction and Expansion RatesNon-video rich media expanding ads have both a higher expansion rate and a higher interaction rate compared to video ads and in-page non-video ads.

Figure 6: Interaction Rate and Expansion Rate by DoubleClick Rich Media Format

Source: DoubleClick for Advertisers, U.S. advertisers, DoubleClick Rich Media in page and expanding formats only, January – December 2009

7


DoubleClick Rich Media Expanding (Non-video)



2.21%

3.99%

3.08%2.56%

3.09%

5.00

4.50

4.00

3.50

3.00

2.50

2.00

1.50

1.00

0.50

0.00

2.27%

Interaction Rate % Expansion Rate %


Skyscraper: 120x600


Leaderboard: 728x90



0

Video click-through rate% Non-video%

0.05

0.11%0.09%

0.10%0.07%

0.12%0.12%

0.08%0.08%

0.15%0.13%

0.18%0.22%

0.10 0.15 0.20 0.25

Interaction Rate by Creative Size

Figure 7: DoubleClick Rich Media in-page Interaction Rate for video and non-video


Interaction Rate and Expansion Rate by Creative Size

Figure 8: DoubleClick Rich Media Expandable Interaction Rate for video and non-video



Skyscraper: 120x600


Leaderboard: 728x90



0

Video interaction rate % Non-video interaction rate %

2.9%2.9%

1.3%2.9%

3.4%4.5%

2.7%3.9%4.0%

5.2%4.6%

6.9%

4.0 6.0 8.02.0

8

2.4%

0

Video interaction rate % Non-video interaction rate %


Skyscraper: 120x600

Rectangle: 180x150


Leaderboard: 728x90



Full Banner: 468x60

0.5 1 1.5 2.5 3.5 4 4.5 5

1.9%

1.2%

2.8%

1.7%

2.7%

4.5%

0.7%

32

2.5%

4.1%

4.0%

2.3%

1.7%

1.8%

Figure 9: DoubleClick Rich Media Expandable Expansion Rate for video and non-video


Figure 10: Click-through Rate by Industry Vertical for DoubleClick Rich Media Format

Source: DoubleClick for Advertisers, U.S. advertisers, DoubleClick Rich Media formats only, a cross section of major industry verticals only, January – December 2009

9


Skyscraper: 120x600


Leaderboard: 728x90



0

Video Expansion Rate % Non-video Expansion Rate %

1.0

1.8%2.4%

2.3%

2.1%3.0%

2.8%3.5%

2.9%4.3%

1.3%

2.0 3.0 4.0 5.0

Auto B2B CPG

Financial Services Media/Entertainment

Retail Tech

Telecom Travel

Wellness

0 0.02

0.15%0.08%

0.09%

0.10%

0.06%

0.07%0.08%

0.09%

0.09%

0.04 0.06 0.08 0.10 0.12 0.14 0.16

0.10%

Figure 11: Interaction Rate, and Expansion Rate by Industry Vertical for DoubleClick Rich Media Format

Source: DoubleClick for Advertisers, U.S. advertisers, DoubleClick Rich Media formats only, a cross section of major industry verticals only, January – December 2009

Figure 12: Average Display Time (secs), Interaction Time (secs), and Expanding Time (secs) by DoubleClick Rich Media Format


10

Auto

B2B

CPG

Financial Services

Media/Entertainment

Retail

Tech

Telecom

Travel

Wellness

0

Expansion Rate % Interaction Rate%

2.0

2.0%2.2%

3.5%3.1%

8.4%6.3%

3.5%2.9%

1.7%2.7%

2.4%3.0%

3.5%2.5%

2.9%2.4%2.4%2.5%

3.4%3.8%

4.0 6.0 8.0 10.0


DoubleClick Rich Media Expanding (Non-video)



10.12

35.24

45.00

40.00

35.00

30.00

25.00

20.00

15.00

10.00

5.00

0.00

Average Interaction Time Average Display Time Average Expanding Time

4.24

32.62

3.56

10.8

38.37

6.16

30.92

8.05

Average Display Time, Interaction Time, and Expanding Time by Creative Size and Rich Media Format

Figure 13: DoubleClick Rich Media in-page Average Display Time (secs) for video and non-video


Figure 14: DoubleClick Rich Media in-page Average Interaction Time (secs) for Video and non-video


11

36.6

0

Video Average Display Time Non-video Average Display Time


Skyscraper: 120x600

Rectangle: 180x150


Leaderboard: 728x90



Full Banner: 468x60

10 20 30 40 50 60

35.4

29.0

37.9

40.3

53.2

41.3

35.3

(secs)

36.6

34.9

36.2

54.8

38.4

33.8

0

Video Average Interaction Time Non-video Average Interaction Time


Skyscraper: 120x600

Rectangle: 180x150


Leaderboard: 728x90



Full Banner: 468x60

5 10 15

5.2

10.5

11.8

11.913.1

14.2

10.5

(secs)

11.1

10.5 10.5

10.3

10.2

11.4

9.7

Figure 15: DoubleClick Rich Media Expandable non-video Average Display Time (secs), Expanding Time (secs), and Interaction Time (secs)


Figure 16: DoubleClick Rich Media Expandable Video Average Display Time (secs), Expanding Time (secs), and Interaction Time (secs)


12

0

Average Interaction Time Average Expanding Time Average Display Time


Skyscraper: 120x600


Leaderboard: 728x90



10 20 30 40 50 60 (secs)

5.3

5.3

4.7

3.2

4.3

7.6

4.6

6.6

4.0

2.6%

5.4

3.2

29.6

30.5

32.4

34.0

45.3

53.2

0

Average Interaction Time Average Expanding Time Average Display Time


Skyscraper: 120x600


Leaderboard: 728x90



10 20 30 40 50 60 (secs)

6.19.5

27.6

6.5 28.9

6.87.8

30.8 5.0

7.832.4

5.7 9.3

51.1 8.5

11.9 29.4

Video Complete Rate

DoubleClick Rich Media Expanding 38.5 DoubleClick Rich Media in-page 56.3%

Figure 17: Video Complete Rate for DoubleClick Rich Media in-page (Video) and Expandable (Video) by Creative Size

Source: DoubleClick for Advertisers, U.S. advertisers, DoubleClick Rich Media in-page and expanding formats only, a cross section of standard ad sizes only, January – December 2009

Figure 18: Video Complete Rate by Industry Vertical

Source: DoubleClick for Advertisers, U.S. advertisers, DoubleClick Rich Media video format only, a cross section of major verticals only, January – December 2009

13

0 10 20 30 40 50 60 70

23.1%42.0%

46.7%

46.2%

56.0%

48.8%34.1%

35.9%

61.5%

21.2%


Skyscraper: 120x600


Leaderboard: 728x90



0

Expandable Video Complete Rate % In-page Video Complete Rate %

40.0%60.8%

34.4%66.8%

40.2%54.7%

35.1%59.7%

37.5%61.8%

42.3%39.8%

40 60 8020

Auto B2B CPG

Financial ServicesMedia/Entertainment

RetailTech

Telecom Travel

Wellness

U.S. Benchmarks Comparison – 2008 vs. 2009

Figure 19: Overall Click-through Rates by Month for 2008 and 2009

Source: DoubleClick for Advertisers U.S. campaigns, January 2008 – December 2009

Click-through rates tend to spike in January, possibly due to shoppers responding to post-holiday sales.

Otherwise, click-through rates overall tend to be consistent throughout the rest of year and similar to click-through rates in 2008.

Figure 20: Overall Interaction Rates by Month for 2008 and 2009

Source: DoubleClick for Advertisers campaigns, April 2008 – December 2009. In February 2008, DoubleClick upgraded the methodology for counting interaction impressions and interaction times; benchmark data is available using this methodology beginning April 2008.

Interaction rates have increased considerably in Q2 of 2009 year over year. They are stable across years in the second half of the year.

14

0.14

0.12

0.10

0.08

0.06

0.04

0.02

0.001 2 3 4 5 6 7 8 9 10 11 12

0.12% 2008

2009 0.12%

0.11%

0.11%

0.10%

0.10%

0.10%

0.09%

0.10%

0.09%

0.09%

0.09%

0.10%

0.10%

0.10%

0.09%

0.09%

0.09%

0.09%

0.09%

0.09%

0.09%

0.09%

0.09%

Month

3.5

3

2.5

2

1.5

1

0.5

0.001 2 3 4 5 6 7 8 9 10 11 12

2008

2009 2.96% 2.90% 2.79%

1.84%

2.72%

1.77%

2.52%

1.66%

2.57%

1.81%

2.60%

2.44%

2.53%

2.38%

2.32%

2.43%

2.29%

2.35%

2.28%

2.31%

2.27%

Month

Figure 21: Overall Expansion Rates by Month for 2008 and 2009

Expansion rates were generally declining from 2008 to 2009 but by the end of 2009, they were coming back to their levels in early 2008.

Figure 22: Overall Interaction Time (secs) by Month for 2008 and 2009

Source: DoubleClick for Advertisers campaigns, April 2008 – December 2009. In February 2008, DoubleClick upgraded the methodology for counting interaction impressions and interaction times; benchmark data is available using this methodology beginning April 2008.

While overall interaction times were declining month to month in 2008, we saw a steady increase in overall interaction times in 2009.

15

4.00

3.50

3.00

2.50

2.00

1.50

1.00

0.50

0.00

1 2 3 4 5 6 7 8 9 10 11 12

1.85% 2008

2009 3.48%

1.95%

3.64%

1.89%

3.47%

1.64%

3.04%

1.96%

2.78%

2.03%

2.89%

2.37%

2.71%

3.57%

2.80%

3.49%

2.27%

3.48%

1.97%

3.38%

2.20%

3.39%

2.14%

Month

14

12

10

8

6

4

2

01 2 3 4 5 6 7 8 9 10 11 12

2008

2009 8.1 8.0 8.2

11.6

8.5

11.9

8.9

11.9

8.7

11.2

9.2

9.2

9.3

9.3

9.5

9.1

9.7

9.1

9.5

9.2

9.7

Month

(secs)

(secs)

Worldwide Overall Performance Norms

Figure 23: Overall Worldwide Click-Through Rates across Static Image, Flash and Rich Media Formats

Region Overall Click-Through Rate

North America

Canada 0.09%

United States 0.10%

EMEA

Austria 0.11%

Belgium 0.13%

Denmark 0.12%

Finland 0.05%

France 0.12%

Germany 0.11%

Greece 0.17%

Ireland 0.10%

Italy 0.10%

Luxembourg 0.09%

Netherlands 0.14%

Norway 0.11%

Spain 0.12%

Sweden 0.08%

Switzerland 0.12%

United Arab Emirates 0.18%

United Kingdom 0.07%

JAPAC

Australia 0.07%

China 0.12%

Hong Kong 0.17%

India 0.18%

Malaysia 0.30%

Singapore 0.19%

Source: DoubleClick for Advertisers, a cross section of regions, January – December 2009

16

Figure 24: DoubleClick Rich Media Metrics Across a Cross-Section of Regions

Country Interaction Rate (%)

Expansion Rate (%)

Video Complete Rate (%)

Average Interaction Time (secs)

Average Expanding Time (secs)

Average Display Time (secs)

North America

Canada 5.3% 6.4% 66.9% 6.6 4.4 47.1

United States 2.5% 2.8% 50.0% 9.0 4.7 34.6

EMEA

Belgium 2.7% 7.7 31.1

France 3.9% 7.4% 39.6% 7.1 5.6 27.6

Germany 2.9% 55.6% 8.6 33.3

Ireland 2.2% 6.4% 10. 5 5.1 37.4

Italy 3.5% 7.1% 52.1% 7.5 6.8 36.1

Luxembourg 2.1% 5.9% 39.5% 9.1 7.5 32. 6

Netherlands 4.5% 7.3% 7.5 5.8 34.9

United Kingdom

2.3% 5.1% 53.1% 9.6 5.8 35.2

JAPAC

China 3.0% 7.1 15.5

Hong Kong 6.0% 10.9% 7.1 7.0 12.8

Singapore 7.9% 9.2% 17.4% 6.5 3.2 30.3

Source: DoubleClick for Advertisers, a cross section of regions with statistically significant rich media metrics, January – December 2009

17

Appendix

Appendix A: About the Source DataDoubleClick has built a robust software tool to analyze online advertising campaign activity across its DART ad serving platform. Presently, the tool reports click-through rates, interaction rates, interaction times, expansion rates, expansion times and video complete rates for ads for thousands of advertisers using the DoubleClick for Advertisers (DFA) and DoubleClick Rich Media platforms. These data are carefully normalized to reflect industry norms to the best of our ability. The Advertising Research Foundation (ARF) was consulted on the design of this tool and advised on aspects of its methodological design, including the use of medians instead of mean averages for the calculation of the benchmark metrics noted above. Data shown here represent activity of a wide range of ad formats for DFA advertisers in the United States unless otherwise indicated. The majority of data are from January 2009 to December 2009.

The dataset used for the DoubleClick benchmarks reports of the activity of thousands of DFA advertisers that have been categorized by industry and country geography. Industry categories are defined by the sub-categories they represent. To make category assignments, each DFA advertiser is assigned to a single industry sub-category. Subcategory assignments then roll-up into category assignments. For example, the Media and Entertainment industry category is a roll-up of advertiser data from seventeen subcategories, including Music, Movies, Sports, Arts and others. To ensure statistical soundness as well as client confidentiality, minimums have been applied to the data sets that can be reported on: at least four advertisers and four DART networks must be represented for any metric to be reported at any dimension of the data (e.g., by creative size, by time period).

Appendix B: Definition of Interaction Rate and InteractionsInteraction Rate: The ratio of DoubleClick Rich Media ad interactions to the number of rich media ad impressions displayed. This number is reached using the following calculation:

Interactions + Rich Media Impressions

Interactions: The number of times users interacted with a DoubleClick Rich Media ad.

An interaction is uniquely counted only once per impression.

Interactions are captured when the user does one or more of the following:

• Mouses over the ad for 1 continuous second• Clicks an Exit link• Makes the ad display in Full Screen mode• Expands the ad

Appendix C: Definition of Average Interaction TimeAverage Interaction Time: The average amount of time, in seconds, that a user interacts with a DoubleClick Rich Media ad. Time from multiple interactions with an ad during a single ad view are aggregated.

18

Appendix D: Definition of Expansion RateExpansion Rate: Expansion rate is calculated by dividing Expansions by DoubleClick Rich Media Expanding ad impressions.

Expansions are counted when a user expands the ad by either rolling over the ad or by clicking on it and the ad reaches its expanded state.

An expansion is counted only once per impression

Appendix E: Definition of Average Expanding TimeAverage Expanding Time: The average length of time, in seconds, that an expanding ad is viewed in its expanded state. Time from multiple expansions during a single ad view are aggregated. Timer starts when the ad reaches the expanded state and stops when it collapses.

Any expansion time that exceeds four minutes is capped. This extended expansion time can occur, for example, when a user opens an expanding ad on his or her browser, then steps away for an hour without collapsing the ad or closing the browser. The capping rule helps prevent skewed results.

Appendix F: Measuring Video CompletesThe video complete rate is calculated by the following formula and definitions:

Video Completes + Video Plays

Video Completes: The number of times a video played to its completion. For example, the number of times a 15-second video plays for its full 15 seconds.

Video Plays: The number of impressions where a video started to play.

© 2010 Google Inc. All rights reserved. Google, DoubleClick, the Google logo, and the DoubleClick logo are trademarks of Google Inc.All other company and product names may be trademarks of the respective companies with which they are associated.2518548_100719

About DoubleClickGoogle’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick products help customers execute their digital media strategy more effectively.

For more information on DoubleClick solutions, contact a sales representative at (212) 271-CLICK (2542) or visit www.doubleclick.com

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2009 Year-in-Review Benchmarks · ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media