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Dilbeck Real Estate Marketing Department Express To Success Start with the Dilbeck Resource Center! Dilbeckhome.com Design and Printing Services

Property Flyers

Just Listed/Just Sold Cards

PDF files can be emailed to agents for printing or emailing Other Design Services

Branding – personal logos, personal or property brochures, ad templates, specialty ads

Monthly mailers – Through Marketing postcard library; also MyPrintExpress, Tribus Placing Orders

Use email or interoffice mail

Order forms available on the Dilbeck intranet at www.dilbeckhome.com Submitting Photos

Email: Use Dropbox, Jumpshare, or another file sharing platform

Image Resizer Tool – available free under Technology, Resources on intranet

Photo Quality: Standards are available on Intranet, and also attached Printing

In house Color Printing - up to 500 pieces, fast turnaround, competitive pricing

Outsources printing – affordable print shop for large runs

Your own printer – files can be sent to your own printer

Self-designed template pieces – Tribus and MyPrintExpress Coming soon - XpressDocs

Presentation Materials

Listing Presentation Materials available with Dilbeck and Christie’s branding Coming soon – Leading RE and Luxury Portfolio branded materials

Presentations are available on paper (supplied to office), PowerPoint, and in Cloud CMA

Buyers Presentation Materials available

Presentations are available on paper (supplied to office) and PowerPoint

Suggested Assembly for both presentations are available on intranet Other Materials ordered online

Business Cards

Yard Signs

Name Badges Electronic Property Promotion

E-Tour

E- Flyer

Property Website

Tutorials available on intranet under Training, Video Tutorials

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Tech Tools Guide – list of all tech tools available for property promotion, available under Technology, Resources

Tribus CRM

CRM available to all sales partners free of charge

Upload your own database/farm contact information

Design your own email pieces cards, or create your own templates Dilbeck Estates and Luxury brands Christie’s International

Affiliation for marketing $1,000,000 or more properties

Specialized Marketing materials - available from Christies, Luxury Portfolio and from Dilbeck Marketing

Website Overview – Christie’s International Real Estate and Christie’s Extranet

Website Overview – Luxury Portfolio and LuxeXchange

Estates Director Program – application, requirements, benefits for program Social Media

Dilbeck Company sites – links to all sites available on Marketing page on intranet

Social Media Quickstart Guides – available for five platforms Public Relations

Recurring Company Events – Warm Clothing Drive, Toy Drive, Discover California

Branch and Agent events – promoted through news media and social media Advertising

News publications we advertise in

Co-op Advertising

Logo and Legal Disclaimer guide Department Contact Information Marketing Director Julie Jaross 818-949-7689 Senior Branding Specialist Rebecca Ohan 626-431-2228 Corporate Graphic Designer Geoff Yale 626-431-2294 Web Designer Tiffany Scott 626-431-2226 Advertising Coordinator Brenda Bowles 626-432-2222 Websites www.dilbeck.com Dilbeck’s Public Website www.dilbeckhome.com Dilbeck internal company resource center www.christiesrealestate.com Christie’s International Public Website www.christiesrealestate.net Christie’s agent site with access to agent resources www.leadingre.com Leading Real Estate Companies of the World public site www.luxuryportfolio.com Luxury Portfolio public site

DILBECK ESTATES PROGRAM

AGREEMENT TO PARTICIPATE AS AN “ESTATES DIRECTOR”

_______________________________ (Dilbeck Sales Associate) elects to participate in the Dilbeck Estates Program as an “Estates Director”. Benefits:

• Use of the “Estates Director” title on business cards, biographic and estates marketing materials • Following provided by Dilbeck

o Initial order of 500 Dilbeck Estates business cards and 100 sheets of personalized stationery with envelopes.

o Dilbeck Estates-branded and personalized Bio prepared by the Dilbeck marketing department o Participation in an “invitation only” networking meeting for Senior Estates Directors and Estates

Directors. (Frequency and place of the meetings to be determined by the company). Qualifications:

• Minimum Sales Qualifications: Sales Associate to have listed and/or sold a single family residence with a minimum selling price of $1,000,000 in the preceding twenty-four months, combined with continued annual gross commission earnings of $100,000 or more.

I have read the Benefits and Qualifications of the Dilbeck Estates Program “Estates Director”. In order to receive the Benefits, I acknowledge that I currently meet the Minimum Sales Qualifications. Sales Associate : Management Approval: Date Date

Please send original, signed form and backup of Sales Qualifications to accounting department for verification and inclusion in program.

DILBECK ESTATES PROGRAM

AGREEMENT TO PARTICIPATE AS A “SENIOR ESTATES DIRECTOR”

_______________________________ (Dilbeck Sales Associate) elects to participate in the Dilbeck Estates Program as a “Senior Estates Director”. Benefits:

• Use of the “Senior Estates Director” title on business cards, biographic and estates marketing materials

• Following provided by Dilbeck o Initial order of 500 Dilbeck Estates business cards and 100 sheets of personalized stationery with

envelopes. o Dilbeck Estates-branded and personalized Bio prepared by the Dilbeck marketing department o Participation in an “invitation only” networking meeting for Senior Estates Directors and Estates Directors.

(Frequency and place of the meetings to be determined by the company). Qualifications:

• Minimum Sales Qualifications: Sales Associate to have listed and/or sold three single family residences with a minimum selling price of $1,000,000 each in the preceding twenty-four months, combined with continued annual gross commission earnings of $150,000 or more.

I have read the Benefits and Qualifications of the Dilbeck Estates Program “Senior Estates Director”. In order to receive the Benefits, I acknowledge that I currently meet the Minimum Sales Qualifications. Sales Associate : Management Approval: Date Date

Please send original, signed form and backup of Sales Qualifications to accounting department for verification and inclusion in program.

Dilbeck Marketing Photo Standards Pg. 1

Dilbeck Marketing Policy Standards Picture Quality

There have been a few comments that some of our newspaper pictures are too dark, too light, or are just

not good quality reproductions. We are working diligently with the newspaper publications to deliver

faithful reproductions of your photos. Although we often find printing errors by the newspapers, the

major problem is the quality of many pictures we receive from our Sales Associates. The problem is not

necessarily due to the quality of camera used but rather the settings used when taking pictures. In an

effort to achieve consistent and professional quality for all marketing materials, we have established the

following policy of acceptable standards.

PICTURE QUALITY STANDARDS

All photos submitted to Marketing must meet or exceed the following standards

• Minimum standards for Newspaper photos: 1024 x 768 at a “Fine” quality

setting

• Minimum standards for Color Flyer photos: 2,000+ pixels by 1,500+ pixels at a “Fine” or

“Super Fine” quality setting

Please send your photo(s) to:

dilbeckmarketing@dilbeck.com

Dilbeck Marketing Photo Standards Pg. 2

Meeting Photo Quality Standards

Today, most digital cameras will shoot pictures within a range of 3.2 mega-pixels to 8.0 or more mega-

pixels. Any camera with capabilities within that range will deliver a good image for newspaper

reproduction. Most digital cameras also have resolution settings.

Resolution refers to the amount of digital information a picture contains, the higher the resolution, the

higher the clarity and quality. Cameras generally have the following resolutions available: 640x480,

1024x768, 1600x1200 and higher. When you are taking pictures for printing (newspapers or flyers) you

must use the highest setting available on your camera. Why are the lower settings available? They are

used if you want to take more pictures than your digital storage will hold, were you to use the highest

setting. You can take more pictures, but the quality will suffer. Always use the highest resolution

settings available on your camera. If storage is a problem, take fewer, quality pictures.

There is a second important camera setting. It is called “Image Quality / Image Compression.” Lower

image compression results in blurry and grainy pictures. Typically most cameras will label these settings:

Economy / Basic / Low, or Normal / Fine / High and or Super Fine. Always use the High, or (if available)

Super Fine setting.

Do not send us photos from the Internet or the MLS. These images are typically sized to about 400

pixels wide, which results in a very poor printed image. You may send your photos to us via email.

However, if you are sending through third-party software, such as Kodak Easy Share, be aware of a

possible prompt before you send. The prompt may say something like, “Do you want to send email

size or original size.” Sending “email size” makes the image file smaller (poorer quality) because

some Internet providers have a limit on file size. This is not a problem with Dilbeck email. Always

select “Original Size.” The prompt may use different terminology but you get the idea.

If you have any questions, please call the Marketing Department at: 626-431-2239

Dilbeck Real estate logo Requirements and advertising legal Disclaimers

The Dilbeck Marketing Department and the Dilbeck Legal Department have compiled the information contained in this brochure to assist Sales Partners with correct disclaimer and logo usage when producing their own marketing materials. Logos in JPEG format can be downloaded from dilbeckhome.com. For high resolution logos and formats other than jpeg, please contact the Marketing Department. We will be happy to email logos to you or your printing company at no charge. logos must be used in the colors displayed.

GReenc: 80M: 53Y: 82k: 74

ReDc: 29M: 99Y: 93k: 24

GOlDc: 0M: 15Y: 100k: 28

CMYK colors:

Dilbeck:GReen: 627ReD: 1807GOlD: 457

Dilbeck estates:GReen: 627GOlD: 457

Dilbeck christie’s:GReen: 627GReY: 877Foil: Platinum b7

PMS colors:Pantone Solid Coated

GReenR: 0G: 39b: 12

ReDR: 148G: 31b: 37

GOlDR: 194G: 162b: 4

RGB colors:

®

leading Real estate companies of the World®and luxury Portfolio logo use

Dilbeck lOGO RequiReMents:Our logos graphically represent the Dilbeck Real Estate brand in the minds of consumers. We are proud of the brand equity we have built for our name and ask you to display our logos proudly in all of your marketing materials.

All logos must be as large as possible, while being proportionate to the overall graphic presentation. All advertisements of “real estate services” must display the Dilbeck logo in a reasonable and readily apparent manner. Under no circumstance may the proportion of Dilbeck to the branding statement be altered.

Use of the words, “Dilbeck Real Estate”, may not be used in lieu of a Dilbeck logo.

Dilbeck estates anD chRistie’s lOGO RequiReMents:When used alone, the Dilbeck Estates roofline is gold. When used with the Christies logo, the Dilbeck roofline is platinum. The Christie’s logo must always run with Dilbeck Estates. Dilbeck Estates and Christie’s logos must be used in the porportions shown. Use of the words, “Dilbeck Estates Christies’ International Real Estates”, may not be used in lieu of a logo.

leaDinG Real estate cOMPanies OF the WORlD ® RequiReMents:First mention in consumer facing text must be: Leading Real Estate Companies of the World. Subsequent mentions can be LeadingRE®. At no time should “The” be used as an article preceeding Leading Real Estate Companies of the World®.

When co-branding any material, use a LeadingRE logo that is porportional to the Dilbeck Logo. Sizing of each logo should be equal. Logos may be stacked vertically or placed side-by-side. Each logo should NOT be positioned so close that they appear as one unified mark. LeadingRE logos are one color only: Black, 80% black or white.

luxuY PORtFOliO lOGO RequiReMentsThe Luxury Portfolio logo must be used with a Dilbeck logo, Dilbeck Estates logo or Dilbeck Estates Christies logo, and should be no larger than the Dilbeck logo. Luxury Portfolio logos used with a Leading RE® logo should be equal. Logos may be stacked vertically or placed side-by-side. Each logo should NOT be positioned so close that they appear as one unified mark. Luxury Portfolio logos are one color only: Black or white.

OFFices:arcadia - 8 East Foothill Blvd. • 626.445.6701burbank - 303 N. Glenoaks Blvd. • 818.843.7100calabasas - 4766 Park Granada #214 • 818.591.8800 Glendale - 600 N. Brand Blvd. #210 • 818.240.8100Glendora - 115 E. Foothill Blvd. • 626.963.9451la cañada - 1030 Foothill Blvd. • 818.790.6774la crescenta - 2943 Foothill Blvd. • 818.248.2248Pasadena - 225 E. Colorado Blvd. • 626.584.0101san Marino - 2486 Huntington Dr. • 626.287.9625 santa clarita - 25360 Magic Mtn PKWY • 661.284.6400sherman Oaks - 15060 Ventura Blvd.#212 • 818.728.2200 south Pasadena - 1499 Huntington Dr. • 626.799.3020studio city - 12164 Ventura Blvd. • 818.755.5500 Westlake Village - 850-A Hampshire Rd • 805.379.1880

Web site: dilbeck.com intRanet site: dilbeckhome.comchRisties intRanet site: ChristiesRealEstate.netUser Name: dilbeckagentPassword: Access50

MaRketinG/aDVeRtisinG DePaRtMentLocated in the Pasadena Office

Julie JaROss Marketing Director(818) 949-7689 julie.jaross@dilbeck.com

bRenDa bOWles Advertising Coordinator(626) 431-2222 brenda.bowles@dilbeck.com

Rebecca Ohan Senior Branding Specialist(626) 431-2228 rebecca.ohan@dilbeck.com

tiFFanY scOtt Web Designer(626) 431-2226 tiffany.scott@dilbeck.com

GeOFF Yale Corporate Graphics(626) 431-2294 geoff.yale@dilbeck.com

eDGaR GaRcia De alba Graphic Designer(626) 431-2223 edgar.garciadealba@dilbeck.com

aDVeRtisinG leGal DisclaiMeRs

When creating your own marketing material, it is important to include all appropriate legal disclaimers. Please carefully review the following list every time you create print material. The letter (font) size of the disclaimers should be no smaller than 6 pt.

For all advertising describing a property for sale: Information provided by seller or third-party sources. Information not verified or guaranteed.

For all mailed, or any other form of unsolicited, advertising: If your home is currently listed with another Broker, this is not intended as a solicitation.

to be used if there is reason to believe proper permits were not obtained: Some features may be without permits. Buyer to investigate all measurements, permits and other information to their own satisfaction with appropriate professionals and official records.

to be used when displaying information from the Mls i.e. a postcard which lists properties recently sold: Listings are from MLS and MRMLS and may or may not have been listed or sold by Dilbeck Real Estate. This information is from public records and may not include all listings. Dilbeck Real Estate does not guarantee its accuracy.

a real estate licensee can advertise interest rates by providing the following disclaimer: Rates and other mortgage information provided by Wintrust Mortgage. This communication is provided to you for informational purposes only and should not be relied upon by you. Dilbeck Real Estate is not a mortgage lender and so you should contact Wintrust Mortgage directly to learn more about its mortgage products and your eligibility for such products. ADD Wintrust Information here.

cOntests:all contests must be approved by the Dilbeck Marketing and Dilbeck legal Departments.if approved, Official Rules will be provided. Following is a sample contest disclaimer: OFFICIAL CONTEST RULES: No purchase necessary. Must be 18 years or older to participate. Winner is solely responsible for all applicable taxes. This contest is only open to residents of California. Odds of winning depend on the number of eligible entries received. Only original, completed entry forms will be accepted. One entry per household. Dilbeck Real Estate employees, independent contractors, and their respective families are not eligible. Dilbeck Real Estate reserves the right to publish the name and photo of the winner(s). By submitting an entry form, you have given us permission to contact you by telephone, electronic mail and other means for marketing purposes.

calbRe license number Requirements:All solicitation materials intended to be the first point of contact with consumers must have a CalBRE license number. (See June 2009 Legal Bulletin for detailed information.)

First point of contact solicitation materials include business cards, stationery, property flyers, and other materials designed to solicit the creation of a professional relationship between the licensee and a consumer. Excluded from the definition are an advertisement in print or electronic media, for sale signs and specified classified rental advertisements.