Six marketing department duties.

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Marketing definition

Marketing is the activity, set of

institutions, and processes for

creating, communicating, delivering,

and exchanging offerings that have

value for customers, clients,

partners, and society at large.

(Approved July 2013

First: specify your product or service.

The marketing department specify the products or services that the company will provide.

In order to do that, it has to do a market research to know customers needs.

Two: market research

Market research is a process that is never end.

Every thing you do should have its own research.

three: know your competitors

Not only marketing department should know their competition but also put the strategies that they will compete with and achieve long and short terms.

Four: setting the price

Although many department may share in this point , the marketing department has the upper hand as they know how much customers are willing to pay.

Five: distribution channels

In which places should we put our products.

Should we have direct selling or not?

Six: promotion

Promotion is not only about advertising , sales are a main function in promotions specially in B2B sectors.

Another duties

Segmentation-targeting-positioning

Thanks and stay tuned!