MARKETING DEPARTMENT MANUAL - piac.com.pk. Introduction - Marketing... · MARKETING DEPARTMENT MANUAL ... advised to take this as Marketing Department. DEPARTMENT MANUAL ... A brief

MARKETING

Controlled copy: do not duplicate without prior

MARKETING

MARKETING DEPARTMENT MANUAL

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o not duplicate without prior permission.

MARKETING DEPARTMENTMANUAL

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DEPARTMENT

MARKETING



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MARKETING


DOCUMENT AVAILABILIT

Control of this Manual is with the DGM Audit Compliance & Standards/DQMR (Marketing). This document is

accessible to all Marketing Department


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DOCUMENT AVAILABILITY


employees through the PIAC Corporate Website for ready reference.

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te Website for ready reference.

MARKETING


Since the name of the Department has been changed from Marketing Department to

Department vide Personal Order No. 065/2012; dated May 30, 2012.

It is therefore significant to mention that kindly read

Department. You may find the word “Marketing or Marketing Department” in several places, it is also

advised to take this as Marketing Department.


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Disclaimer

Since the name of the Department has been changed from Marketing Department to

Department vide Personal Order No. 065/2012; dated May 30, 2012.

It is therefore significant to mention that kindly read this Manaul as the Manual for

find the word “Marketing or Marketing Department” in several places, it is also

Department.

Manager

Departmental Quality Control

Marketing

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Since the name of the Department has been changed from Marketing Department to Marketing

Manaul as the Manual for Marketing

find the word “Marketing or Marketing Department” in several places, it is also

Manager

partmental Quality Control

Marketing Department

MARKETING


0.1 INDEX

REVISION 0

Part Title

0.1 List of Effective Pages

0.2 Records of Revision

2 Table of contents

3 Marketing Department Organogram

4 The Organization; Departmental Profile

5 District Office Organogram


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0.1 INDEX / LIST OF EFFECTIVE PAGES

REVISION 01/ EFFECTIVE FROM JAN 22, 2015

Title Effective

Pages

Revision

No.

0-3 01

4-7 01

8-10 01

Organogram 11-11 01

The Organization; Departmental Profile 12-16 01

gram 17-17 01

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Revision Date

Jan 21, 2015

Jan 21, 2015

Jan 21, 2015

Jan 21, 2015

Jan 21, 2015

Jan 21, 2015

MARKETING


0.2

CHAPTER 1:

CHAPTER 2

Edition

Number

Revision

Number

1st Edition Revision No. 0



2nd Edition Revision No. 00


Edit ion

Number

Revision

Number







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0.2 RECORD OF REVISIONS

CHAPTER 1: PASSENGER SALES

CHAPTER 2: MARKETING PLANNING

Issue

Date

Effective

Date Inserted By

March 01, 2010 October 02, 2006 Manager QA Sales

No. 01 July 01, 2010 July 01, 2010 Manager DQC

No. 02 July 01,2011 July 01,2011 Manager DQC

00 Jan 21, 2013 Jan 21, 2013 Manager DQC

01 Jan 21, 2015 Jan 22, 2015 Manager DQC

Issue

Date

Effective

Date Inserted By

March 01,2010 October 02,2006 Manager QA Sales

July 01,2010 July 01, 2010 Manager DQC

July 01,2011 July 01,2011 Manager DQC

Jan 21, 2013 Jan 21, 2013 Manager DQC

Jan 21, 2015 Jan 22, 2015 Manager DQC

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Inserted By

Manager QA Sales

Manager DQC-MKTG

Manager DQC-MKTG

Manager DQC-MKT

Manager DQC-MKT

Inserted By

Manager QA Sales

Manager DQC-MKTG

Manager DQC-MKTG

Manager DQC-MKT

Manager DQC-MKT

MARKETING


CHAPTER 3:

CHAPTER 4:

Edit ion

Number

Revision

Number




2nd Edition Revision No.


Edition

Number

Revis ion

Number







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CHAPTER 3: REVENUE MANAGEMENT

CHAPTER 4: SCHEDULES & NETWORK PLANNING

Revision

Number

Issue

Date

Effective

Date Inserted By

No. 00 March 01, 2010 March 01, 2010 DGM QA Marketing



No. 00 Jan 21, 2013 Jan 21, 2013 Manager DQC


Revis ion

Number

Issue

Date

Effective

Date Inserted By






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Inserted By

DGM QA Marketing

Manager DQC-MKTG

Manager DQC-MKTG

Manager DQC-MKT

Manager DQC-MKT

Inserted By

DGM QA Marketing

Manager DQC-MKTG

Manager DQC-MKTG

Manager DQC-MKT

Manager DQC-MKT

MARKETING


CHAPTER

CHAPTER 5 (ANNEX A):

Edition

Number

Revis ion

Number







Edition Number Revision Number

1st Edition Revision No.00






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CHAPTER 5: INDUSTRY AFFAIRS

CHAPTER 5 (ANNEX A): TRAINING & DEVELOPMENT

Revis ion

Number

Issue

Date

Effective

Date Inserted By






Revision No. 02 July 15, 2015 July 15, 2015 Manager DQC

Revision Number Issue Date Effective Date

Revision No.00 March 01, 2010 March 01, 2010 Manager T&D

Revision No.01 July 01, 2010 July 01, 2010 Manager T&D




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TRAINING & DEVELOPMENT

Inserted By

DGM QA Marketing

Manager DQC-MKTG

Manager DQC-MKTG

Manager DQC-MKT

Manager DQC-MKT

Manager DQC-MKT

Inserted by

Manager T&D MKTG

Manager T&D MKTG

Manager DQC-MKTG

Manager DQC-MKT

Manager DQC-MKT

MARKETING


CHAPTER 6A: CARGO HANDLING







3rd Edition Revision No. 00

4th Edition Revision No. 00

CHAPTER 6B: CARGO SALES









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CARGO HANDLING


No.00 01 Mar,2010 01 Mar,2010 DGM QA Marketing

No.01 01 Jul,2010 01 Jul,2010 Manager DQC



Revision No. 01 Jan 15, 2015 Jan 15, 2015 Manager DQC MKT

Revision No. 00 Aug 15, 2014 Aug 15, 2014 DGM Cargo Operations

Revision No. 00 Jan 15,2015 Jan 15,2015 DGM Cargo

CHAPTER 6B: CARGO SALES


No.00 01 Mar,2010 01 Mar,2010 DGM QA Marketing

No.01 01 Jul,2010 01 Jul,2010 Manager DQC

No. 02 July 01,2011 July 01,2011 Manager


Revision No. 01 Jan 21, 2015 Jan 22, 2015 DGM Cargo Operations

Revision No. 02 July 14, 2015 July 14, 2015 DGM Cargo Operations

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Inserted by

DGM QA Marketing

Manager DQC-MKTG

Manager DQC-MKTG

Manager DQC-MKT

Manager DQC MKT

DGM Cargo Operations


Inserted by

DGM QA Marketing

Manager DQC-MKTG

Manager DQC-MKTG

Manager DQC-MKT



MARKETING


TABLE OF CONTENTS

Job Rotation Policy

CHAPTER 1: PASSENGER SALES

Part 0 The Manual General The Organization

Part 1 Regional Management ProceduresPart 2 District Office Management ProceduresPart 3 Appendices

CHAPTER 2: MARKETING PLANNING

General Part 1 Procedures

CHAPTER 3: REVENUE MANAGEMENT

Part 1 Introduction Part 2 General Part 3 System Standards & Support Part 4 Pricing & Inventory ManagementPart 5 Inventory Control & OperationsPart 6 PIA Call Centre- Outsourced ActivityPart 7 Appendices

CHAPTER 4: SCHEDULES & NETWORK PLANNING

General Part 1 Procedures

CHAPTER 5: INDUSTRY AFFAIRS

Part 0 Introduction Part 1 Agency Affairs Section Procedures


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TABLE OF CONTENTS

PASSENGER SALES

Regional Management Procedures District Office Management Procedures

MARKETING PLANNING

REVENUE MANAGEMENT

System Standards & Support Pricing & Inventory Management Inventory Control & Operations

Outsourced Activity

SCHEDULES & NETWORK PLANNING

INDUSTRY AFFAIRS

Agency Affairs Section Procedures

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MARKETING


Part 2 International Affairs Section ProceduresPart 3 Commercial Agreements Section ProceduresPart 4 Audit Compliance & Standards Section ProceduresPart 5 Regulatory Affairs Section Procedures

CHAPTER 5 (ANNEX A): TRAINING & DEVELOPMENT

Part 0 The Manual General

Part 1 Pre-Training Part 2 Execution Phase Part 3 Post Training Part 4 Coordination with PIAPart 5 Records Part 6 Local Trainers Part 7 Appendices

CHAPTER 6: CARGO

Introduction

0.0 Title Page 0.1 List of Effective Pages 0.2 Table of Contents 0.3 The Organization 0.4 Profile

Annex 1 Cargo Handling Introduction Part 1 Profile of Cargo Division Part 2 Organogram of Cargo Division Part 3 Air Waybill Part 4 Payments Part 5 Acceptance of Goods Part 6 Special Cargo Part 7 Space Control Part 8 Warehouse Part 9 PIA Fleet Part 10 Dispatch Part 11 Arrival and Delivery


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International Affairs Section Procedures Commercial Agreements Section Procedures Audit Compliance & Standards Section Procedures

tory Affairs Section Procedures

TRAINING & DEVELOPMENT

PIA Training Centre

Profile of Cargo Division Organogram of Cargo Division

Acceptance of Goods

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MARKETING


Part 12 Transfer Manifest Part 13 Irregularities Part 14 Claim Part 15 Unit Load Devices Part 16 Domestic Cargo Handling Part 17 Miscellaneous Part 18 Postal Mail Part 19 Various Cargo SOP”s /Cargo Bulletins Annexure A International Conventions Annexure B Traffic Rights Annexure C Shipper Status Annexure D SOP of Loading of A/C Engines

Annex 2 Cargo Sales Part 0 The Manual

Genera The Organization

Part 1 Cargo Sales Planning Part 2 Cargo Sales Executions Part 3 Cargo Sales Monitoring Part 4 Cargo Sales Management ReviewsPart 5 Cargo Personnel Training andPart 6 Appendices


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Domestic Cargo Handling

Various Cargo SOP”s /Cargo Bulletins International Conventions Traffic Rights Shipper Status SOP of Loading of A/C Engines

Cargo Sales Management Reviews and Development

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MARKETING


Job Rotation Policy:


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Ma

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De

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MARKETING


DEPARTMENTAL PROFILE

Marketing Department implements

corporation’s business objectives. To achieve these objectives,

out sales activities pertaining to passengers and cargo and researches and develops new

markets/products on a regular basis. Different divisions of the department work in close

coordination with each other and other departments of the corporation

operations.

The department generates revenue mainly from two income streams i.e. Passenger sales and

Cargo sales. Independent SBUs have been created for each income stream responsible for its

revenue generation, costs and expenses,

The aim of the Department is to optimize the available capacity through increased Passenger /

Cargo loads and effective yield management. Sales objectives are established and strategies

formulated to meet those objectives

provides effective support to all domestic/International stations to meet revenue targets by

providing the necessary resources and support.

A brief overview of the different divisions within the de

a) PASSENGER SALES

Passenger Sales Division carries out sales activities pertaining to passengers by implementing

marketing/sales strategies. It develops sales incentive programs to capitalize on marketing

opportunities. Passenger re

the result that the function is divided into key territories i.e. Americas, UK, Europe, Gulf and

Saudi Arabia, Pakistan, South Asia and Far East & Australia. Manager Corporate Sales lo

after the interest for corporate travelers and business coming through this revenue stream. Each

territory is being looked after by a Manager who is responsible for pricing strategy, productivity

incentive schemes (Travel Agents), trend analysis, sales

product awareness. Regional Managers

maximize aircraft utilization and to attain capacity loads as per the required seat factor for the

territory through schedu

connections to their target market keeping in view competitor’s services. The division is also


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The Organization

implements corporate plans and sales strategies geared to achieve the

corporation’s business objectives. To achieve these objectives, Marketing Department



coordination with each other and other departments of the corporation to carry out day to day



revenue generation, costs and expenses, capital expenditures and profits.



formulated to meet those objectives in an effective and efficient manner. The department also


providing the necessary resources and support.

A brief overview of the different divisions within the department is as follows:



opportunities. Passenger revenue is the major contributor to the total revenue of the airline with


Saudi Arabia, Pakistan, South Asia and Far East & Australia. Manager Corporate Sales lo



incentive schemes (Travel Agents), trend analysis, sales performance, flight monitoring, and

product awareness. Regional Managers also coordinate with the scheduling section to effectively


territory through scheduling section. They are also responsible to provide convenient


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plans and sales strategies geared to achieve the

Department carries



to carry out day to day





in an effective and efficient manner. The department also




venue is the major contributor to the total revenue of the airline with


Saudi Arabia, Pakistan, South Asia and Far East & Australia. Manager Corporate Sales looks



performance, flight monitoring, and

also coordinate with the scheduling section to effectively


ling section. They are also responsible to provide convenient


MARKETING


responsible to finalize Special Prorate Agreements (SPA) in coordination with Industry Affairs

division.

b) CARGO DIVISION

Cargo Division carries out activities pertaining to cargo business by implementing

marketing/sales strategies and developing and implementing pricing strategies and sales

incentive programs to capitalize the marketing opportunities.

provide optimal freight services by establishing a market oriented freight policy and arranging

proper timetable coordination, terminal services and capitalizing on market opportunities. The

division strives for on time cargo

efficient cargo handling to the expectations of the customers. The division is equipped with

professional staff providing high quality services to customers.

c) INDUSTRY AFFAIRS

Industry Affairs Division is responsible for creating business opportunities for mainstream

marketing through commercial agreements including code

other airlines and coordinating with regulatory authorities of Pakistan for concluding new

services agreements and/or amendments to the existing air services agreements with the

objective of obtaining additional traffic rights where so required by PIA. This division is also

responsible for concluding annual Hajj agreement with Saudi Arabian

liaisons with regulatory authorities to protect the business interests of PIA while negotiating air

services agreements with other states.

The division guides other divisions of

on various new sectors under consideration and ensures that PK flights are not scheduled in

violation of air services agreements. The division also initiates proposals identifying opportunities

for business enhancement.

This division is responsible for preparing proposals on National Aviation Policy. It also monitors

the implementation of ASA and Aviation policy by checking schedules filed by foreign carriers

and the operation of other Pakistani carriers.

The Industry Affairs Division is also r

letters/queries relating to Bi

Ministry of Foreign Affairs, other Ministries and members of Senate/National and provincial

assemblies and to provide all inputs that may be sought by Civil Aviation Authority of Pakistan


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incentive programs to capitalize the marketing opportunities. The division’s main aim is to



division strives for on time cargo delivery, proper cargo storage, on-line/off


professional staff providing high quality services to customers.

Division is responsible for creating business opportunities for mainstream

marketing through commercial agreements including code-share agreements and alliances with

other airlines and coordinating with regulatory authorities of Pakistan for concluding new



responsible for concluding annual Hajj agreement with Saudi Arabian Airlines. The Division also


services agreements with other states.

The division guides other divisions of Marketing Department regarding availability of tr



for business enhancement.

sible for preparing proposals on National Aviation Policy. It also monitors


and the operation of other Pakistani carriers.

The Industry Affairs Division is also responsible for coordinating and preparing response to all

letters/queries relating to Bi-lateral and Aviation Policy received from Ministry of Defense,


nd to provide all inputs that may be sought by Civil Aviation Authority of Pakistan

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The division’s main aim is to



line/off-line tracking and


Division is responsible for creating business opportunities for mainstream

share agreements and alliances with

other airlines and coordinating with regulatory authorities of Pakistan for concluding new air



Airlines. The Division also


regarding availability of traffic rights



sible for preparing proposals on National Aviation Policy. It also monitors


esponsible for coordinating and preparing response to all

lateral and Aviation Policy received from Ministry of Defense,


nd to provide all inputs that may be sought by Civil Aviation Authority of Pakistan

MARKETING


and various ministries of Government of Pakistan regarding air services agreements, traffic

rights, and opening of new routes etc.

Industry Affairs Division coordinates wit

represents PIA in different forums to ensure smooth working relationship.

d) PASSENGER MARKET PLANNINGThe Division’s main responsibility is the production of Monthly Performance Review Report for

the consumption of the higher Management. Each month KHISSPK reports the Net/Net sales

performance of the network stations (both on line and offline are included) in the form of a

comprehensive report. This report also includes comments from stations regarding

negative / positive variance as well as suggestions for improvements. Among other tasks the

division maintains a data bank which provides systematic data collection, classification,

tabulation and analysis regarding Pax traffic performance for

factor and improving the market share. This Division is also responsible for conducting branding

and promotional activities across PIA’s global network promoting PIA products/ services and

enhancing PIA’s brand image and awa

e) SCHEDULES & NETWORK Constructing good quality fleet schedules is essential for an airline to operate in an effective and

efficient way in order to accomplish high levels of consumer satisfaction and to maximize profits.

The robustness of an airline schedule is an indicative measure of how good the schedule is

because a robust plan allows the airline to cope with the unexpected disturbances which

normally occur on a daily basis.

The problem of generating fleet schedules is crucially import

effective schedule can lead to significant savings. It can also, and perhaps more importantly,

contribute to higher levels of customer satisfaction. Customers who experience regular delays

with a particular airline are likely to take their custom elsewhere. Of course, delays are inevitable

for a wide range of reasons (e.g. technical breakdowns, security alerts, adverse weather, etc).

The role of Schedules & Network Planning Division is to coordinate with different fun

and develop a schedule which is in synchronization with the demands of respective bodies.

The Hajj is the pilgrimage to the Holy City of Makkah during the month of Dhu'l

performance of the Hajj is the fifth of the five pillars of Is


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rights, and opening of new routes etc.

Industry Affairs Division coordinates with various domestic and International bodies and

represents PIA in different forums to ensure smooth working relationship.

PASSENGER MARKET PLANNING The Division’s main responsibility is the production of Monthly Performance Review Report for

consumption of the higher Management. Each month KHISSPK reports the Net/Net sales


comprehensive report. This report also includes comments from stations regarding



tabulation and analysis regarding Pax traffic performance for the purpose of monitoring seat



enhancing PIA’s brand image and awareness.

& NETWORK PLANNING Constructing good quality fleet schedules is essential for an airline to operate in an effective and


an airline schedule is an indicative measure of how good the schedule is


normally occur on a daily basis.

The problem of generating fleet schedules is crucially important to the efficiency of an airline. An



re likely to take their custom elsewhere. Of course, delays are inevitable


The role of Schedules & Network Planning Division is to coordinate with different fun


The Hajj is the pilgrimage to the Holy City of Makkah during the month of Dhu'l

performance of the Hajj is the fifth of the five pillars of Islam. For every Muslim able to perform

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h various domestic and International bodies and

The Division’s main responsibility is the production of Monthly Performance Review Report for

consumption of the higher Management. Each month KHISSPK reports the Net/Net sales


comprehensive report. This report also includes comments from stations regarding reasons for



the purpose of monitoring seat



Constructing good quality fleet schedules is essential for an airline to operate in an effective and


an airline schedule is an indicative measure of how good the schedule is


ant to the efficiency of an airline. An



re likely to take their custom elsewhere. Of course, delays are inevitable


The role of Schedules & Network Planning Division is to coordinate with different functionaries


The Hajj is the pilgrimage to the Holy City of Makkah during the month of Dhu'l-Hijjah. The

lam. For every Muslim able to perform

MARKETING


Hajj, it is mandatory to make the journey at least once; for all Muslims it is the journey of a

lifetime.

Umrah is one of the important rituals in Islam and has be

Prophet Muhammad (Peace Be u

Umrah".

HAJJ and UMRAH section plays a vital role in

of Schedules, Hajj and GTC division, functioning under General Manager SH&GTC.

This section is responsible to coordinate with Marketing both in Pakistan and Saudi Arabia

obtain station wise demand/requirement and then to finalize Umrah flights schedule in

collaboration with Engineering, Flight Operations and Schedules Planning.

To secure ARR/DEP slots at JED/MED through Manager

prime responsibility of this section.

HAJJ and UMRAH section is the frontline coordinator on behalf of PIA with Ministry of Religious

Affairs for Hajj fares, allocation of quota to PIA/SV

Flight wise pairing of Hujjaj (pre & post Hajj) is also planned by this section.

f) REVENUE MANAGEMENTRevenue Management is primarily responsible for optimizing revenue for the Airline by balancing

the market demand with scheduled passenger capacity. It manages flights and gro

disseminates flight forecast to various departments. It

systems that formulate the total Revenue Plan in addition to providing important inputs for

targets for specific sales areas.

at the opportune time with flexible fare levels.

through formulation and implementation of effective Reservations, Ticketing and

Control/Flight Firming Policy/Procedures.

It is responsible for the accurate and timely presentation of PIA.s product and its availability on

PIA/GDSs network and ensures

specifications/Airline’s policy.

at par with the airline industry thus enabling it to compete

and enhanced level of passenger service/customer satisfaction.


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is one of the important rituals in Islam and has been performed from its inception.

Prophet Muhammad (Peace Be upon Him) said: "Accumulated sins are expiated with each

HAJJ and UMRAH section plays a vital role in Marketing Department. This section is now a part

and GTC division, functioning under General Manager SH&GTC.

This section is responsible to coordinate with Marketing both in Pakistan and Saudi Arabia


collaboration with Engineering, Flight Operations and Schedules Planning.

To secure ARR/DEP slots at JED/MED through Manager KSA for Umrah/Hajj flights is one of the

prime responsibility of this section.


Affairs for Hajj fares, allocation of quota to PIA/SV and uplift of number of Hujjaj (gateway wise).

of Hujjaj (pre & post Hajj) is also planned by this section.

REVENUE MANAGEMENT Revenue Management is primarily responsible for optimizing revenue for the Airline by balancing

scheduled passenger capacity. It manages flights and gro

disseminates flight forecast to various departments. It also does extensive work to develop

systems that formulate the total Revenue Plan in addition to providing important inputs for

targets for specific sales areas. It supports stations in achieving their targets by providing seats

at the opportune time with flexible fare levels. It ensures optimum utilization of capacity sold,

through formulation and implementation of effective Reservations, Ticketing and

irming Policy/Procedures.


PIA/GDSs network and ensures PIA’s Reservation System is functioning according to user

policy. It evaluates and updates the system with enhancements to bring it

at par with the airline industry thus enabling it to compete effectively for incremental revenues

and enhanced level of passenger service/customer satisfaction.

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en performed from its inception. The

im) said: "Accumulated sins are expiated with each

section is now a part

and GTC division, functioning under General Manager SH&GTC.

This section is responsible to coordinate with Marketing both in Pakistan and Saudi Arabia to


Umrah/Hajj flights is one of the


of number of Hujjaj (gateway wise).

Revenue Management is primarily responsible for optimizing revenue for the Airline by balancing

scheduled passenger capacity. It manages flights and group traffic and

also does extensive work to develop

systems that formulate the total Revenue Plan in addition to providing important inputs for setting

tions in achieving their targets by providing seats

It ensures optimum utilization of capacity sold,

through formulation and implementation of effective Reservations, Ticketing and Inventory


s Reservation System is functioning according to user

evaluates and updates the system with enhancements to bring it

effectively for incremental revenues

MARKETING


Revenue Management is divided in

Management.

1. Revenue Management2. Procedures Bureau3. Commercial Agreements4. Inventory Control & Operations

Note: The other divisions

The development of manuals/SOPs of these Divisions under proc

later.


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Revenue Management is divided into four main areas, headed by General Manager Revenue

Revenue Management Procedures Bureau Commercial Agreements Inventory Control & Operations

Note: The other divisions of Marketing Department are Brands Management and

development of manuals/SOPs of these Divisions under process and will be included

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to four main areas, headed by General Manager Revenue

Brands Management and Speedex.

ess and will be included

MARKETING


2.1 DISTRICT OFFICE ORGANOGRAM *

* This is a generalized organogram of a District Office. The District Office positions at each respective station

the size of the market, flight frequency & positions approved by the management. Approved District Office organograms are mai

respective District Manager’s Secretariat and also approved by local station head.

Manager Interline

Cargo sales Manager

Asst. Cargo Sales Manager

Passenger Sales Manager


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DISTRICT OFFICE ORGANOGRAM *

This is a generalized organogram of a District Office. The District Office positions at each respective station (Domestic/Int’l) will depend on

the size of the market, flight frequency & positions approved by the management. Approved District Office organograms are mai

respective District Manager’s Secretariat and also approved by local station head.

District Sales Manager

Passenger Sales Manager

Asst. Passenger

sales Manager

Ticket office Manager

RTO / RTS /RTA

PSM -Corporate

Sales

Asst. Corporate

Sales Manager

Dist. Manager Sect.

Personnel Officer

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(Domestic/Int’l) will depend on

the size of the market, flight frequency & positions approved by the management. Approved District Office organograms are maintained at the

Manager finance

Asst. Passenger

Finance

Documents

MARKETING DEPARTMENT MANUAL - piac.com.pk. Introduction - Marketing... · MARKETING DEPARTMENT MANUAL ... advised to take this as Marketing Department. DEPARTMENT MANUAL ... A brief