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“A UNIQUE OPPORTUNITY”
Town of CaryAgricultural Park &
The Western Wake Farmers Market2010©
Agenda
• Introducing the Western Wake Farmers Market
• Co-Location with the Planned Agricultural Park• Building for a Sustainable Future Growth
Potential and Next Steps
Western Wake Farmers MarketA 501(c)3 Corporation
Growers Only MarketAverage 550 visitors every Saturday
34 vendors and growing
Western Wake Farmers Market
WWFM Location
(Carpenter Village Mktplace)
Agricultural Park Location
Our Goal: Local Food & Education
• Non-profit with a commitment to the community and a grass roots start
• High quality local vendors• Weekly Educators & Entertainment• Newsletter reach out to 1800 people
Our mission is for all people in our community to become educated about and benefit from locally grown food. Our aim is to help all walks of life, from the farmers to the local community members to those less fortunate who might need assistance through the local food bank.
WWFM Economics
• Vendor Revenue per Saturday: $20,000• Average per visitor: $30-$40• Annual average: $700,000 • Jobs created:
– 1 for WWFM– 8 vendors hire part time support– And lots of volunteers!
Dollars stay in our
community!
WWFM Program Jewels
• Farmer Food Share Program Close to 4000 lbs of fresh food collected in 2010
• EBT/DEBIT Credit Program Approaching $10000 in spend (started June 26, 2010)
• Special Events:– Opening Day: 1400 people– Craft Fair: 1200 people
WWFM partners
Agenda
• Introducing the Western Wake Farmers Market
• Co-Location with the Planned Agricultural Park• Building for a Sustainable Future Growth
Potential and Next Steps
Cary’s Gateway to Health & Heritage
WWFM
Agricultural Park
• Perfectly located in the center of recreation and land preservation
• Central to planned confluence of greenways• Instant Attraction WWFM customers will follow to co-
location
Synergies that Expand Goals of the Master Plan
• Fits & expands TOC Fit Community designation• Environmental stewardship• Unique amenity for Cary • Educates the community• Decidedly local & sustainable• Built-in audience
40% of WWFM shoppers
come with the whole family
Imagine … Community Garden
• Great synergy with the farmers market
• Tie into local schools• Community members
could sponsor a plot• Tie in with Farm to
School program
Sponsor a garden plot
Imagine … Education
• Composting Center• CSA (Community Supported
Agriculture) drop site• Green events to promote
sustainability• Track out camps with a
food/farm focus• “Little Farmers” program
(camp or weekend)One special
educator appearance per week at the WWFM
Imagine … Special Events
• Farm to Fork Event• Taste of Cary location• Health or Holiday Fair• Tomatopalooza• Farm DAZE• Music Festival & Community
Pig Pickin• Start/end point for local 5K and
fun runs
1200 people at the WWFM
Craft Fair
Imagine … Kids & Seniors
• Take away: seeds, plantings to encourage home gardening
• Birthday parties & Field Trips• Kids fit races• Scavenger hunts• Kids yoga• Caretaking of the community
garden
• Seniors are seeking out local food and healthy living
• Learn & teach seasonal cooking
• Learn & teach how to grow their own food
• Garden Club meet-up• Tai Chi or yoga for seniors
Agenda
• Introducing the Western Wake Farmers Market
• Co-Location with the Planned Agricultural Park• Building for a Sustainable Future Growth
Potential and Next Steps
WWFM Growth Potential
• Operate a year round farmers’ market on Saturday mornings
• Operate a seasonal weekday afternoon market• Maximum capacity of 100 vendors (current
vendors 34)• Weekly educators to bring knowledge about
food and environment to our customers
WWFM requirements
• Long-term lease for farmers’ market days
• Locked Storage• Signage• Restroom facilities
(public)• Electricity• Running water
• Space for a maximum of 100 vendors in a 10x10 space
• Adequate parking• Public Transportation
WWFM proposal
• WWFM in partnership with Cherry Huffman Architects will design and build an outdoor structure for the farmers’ market
• Town of Cary to provide a long-term lease of the land (through a grant to a non-profit)
• WWFM will apply for grants and raise money for building costs
• Town of Cary to build park restroom facilities & facilitate sustainable parking lot
Next Steps
• Next steps for Town of Cary• Next steps for WWFM
Questions
Contact us at:
Juliann ZoetmulderPresident WWFM
“A UNIQUE OPPORTUNITY”
Presentation for the Town of Cary2010©