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Watch for Me NC 2014 Share Meeting:
Partners and Strategies to Make an Impact
July 16, 2014
Meeting Agenda
• Roll Call• Housekeeping items and reminders• Part I: The Role of Partners in Campaign Activities
– Material/message dissemination partners/strategies– Enforcement partners/strategies– School‐based partners/strategies
• Part II: Status Updates
Law Enforcement Training Status
Training date Location Partner communities represented in attendance (includes cities, towns, higher ed, SHP)
April 4 Kill Devil Hills Outer Banks (Dare County)July 8 Apex Raleigh (Wake County)
Cary (Wake County)Apex (Wake County)
July 10 Greenville New Bern (Craven County)Greenville (Pitt County)
Edenton (Chowan County)
July 22 Greensboro Danbury (Stokes County)Greensboro (Guilford County)Chapel Hill (Orange County)Carrboro (Orange County)
July 29 Boone Boone (Watauga County)July 30 Cullowhee Sylva (Jackson County)Aug 6 Wilmington Wilmington (New Hanover County)
Material Order Status
• Ads/radio spots have been purchased. Set to run in early August.
• Materials are ordered. NCDOT to mail packages the week of August 4‐8.
• NCDOT will only ship to ONE address per local government/university agency.
• Deliveries will include bike lights, safety bracelets, bumper stickers, rack cards, posters, and banners. Be ready with storage space.
Action Items for All POCs
1. By COB tomorrow: email Nancy ([email protected]) with number of agencies needing sandwich boards.
2. Register for enforcement trainings: http://www.watchformenc.org/training‐calendar/
3. By July 30: email Nancy ([email protected]) with shipping address(es) for materials.
4. Next share meeting: August 19 from 10am ‐ 12pm5. Submit forms to Laura ([email protected]) after
enforcement events.6. Email James ([email protected]) if you did NOT
receive the test listserv email re: webinars.7. Plan for storage.
Part I: The Role of Partners in Campaign Activities
Importance of Partnerships
1. Get buy‐in/ approval needed to perform activities
2. Provide support in distributing materials3. Offer new ideas and expertise4. Extend the reach of the program
Key Potential Partners
Partner Key Strengths
Communications/ Public Information Officers
Ties with the public and community groups; knowledge of media relations
Parks and Recreations Departments
Organize local events; may host after school care programs
Planning/ Public Works departments
Ties with the public and other city depts;knowledge of safety issues/ areas
School system Access to large community of kids/ parents
Police department Ties to all of the above
Additional Partners• Health and Safety Groups
– SafeKids– Hospitals and health departments– Partners Against Crime (PACs)
• Neighborhood groups, councils, etc.• Bike/ped advocacy groups, advisory councils, or clubs
• El Pueblo• Transit agencies• Large employers
Distributing Print Materials
• Potential venues/partners:– Libraries– Community centers, city hall– Schools– Churches– Bike shops or clubs– Civic organizations– Local businesses/ chamber of commerce
Phillips Middle School, Chapel Hill, NC
Placing Banners
1. Popular plazas2. Festivals/events3. High‐crash corridor or
intersectionsUNC Chapel Hill
Carrboro, NC
Going Digital
• Messages in on‐line utility bill statements– Raleigh and Durham
• Messages and videos on campuses– UNC‐Chapel Hill campus – Raleigh: http://www.youtube.com/watch?v=ZfBer3S6IiU&feature=youtu.be
• Facebook, Twitter, blogs, and other social media Triangle Transit, Raleigh, NC
Working with Local Businesses
• Use window space to display posters– Area restaurants, bike shops, hotels, and gas stations , etc.
• Alert before law enforcement takes place nearby– 9th St in Durham
Raleigh, NC
Attending Events• National Night Out• School open houses• Farmers markets• Seasonal festivals and concert series
• Trail openings• Health and job fairs, appreciation days
• Bike rodeos
Making Presentations• Council meetings
– Bike/ped advisory council
– Town council– Municipal Planning Organization (MPO) transportation committees
• School assemblies, PTAs• Neighborhood groups, civic clubs
Engaging the Media
• Press events• Media alerts/ news releases
• Letters to the editor• Blogs
Engaging the Media
• Key opportunities:– Announce participation in program/ training
– Announce campaign kick‐off– Alert the public to upcoming enforcement events or share results of operations
Raleigh, NC
Tips for Getting Good Media Coverage
Durham, NC
1. Go thru the right channels: Public Information Officer
2. Be relevant/timely: Connect with a newsworthy event or involve a high‐profile individual
3. Give advance notice: 24 hours minimum
4. Make direct contact: 1‐2pm is usually a good time to email/call
5. Be ready for an interview: See talking points in Communications Toolkit
Laying the Foundation for Enforcement
• Issue press releases before/after operations• Trainings have more detailed guidance• ID key sites for enforcement, possibly near schools
• Meet with District Attorney and/or judges or send information regarding the campaign– See Template Open Letter on partner webpage
Partnering with Schools• Potential “gate‐keepers”:
– School board, sub‐committee (e.g., health, facilities, transportation, curriculum), or advisory boards
– Individual principals or PE teachers– PTA president– School Resource Officers
• Supporting players:– Active Routes to School Coordinators– SafeKids– Afterschool programs (YMCA, etc.)
Partnering with Schools• Near term:
– Meetings, staff trainings– One‐time events (like Bike/Walk to School Day)– Materials at school open house, student orientations
• Longer term:– Incorporate Watch for Me NC messages into comprehensive SRTS or driver’s ed programs
– Teach Let’s Go Curriculum
School Examples• Durham: Training to school crossing guards
• Raleigh: Used WFM Materials in Walk to School Day event
Durham, NC
Leesville Elementary School, Raleigh, NC
University Partnership Opportunities• Student services• New student or staff orientations, car/bike registrations• Campus dining (table top ads)• Public services (e.g., transportation)• Campus housing/Residential Advisors• Student groups (e.g., bike club) and Student Government Associations
• Campus media• University recreation• Sustainability office
Strategies for Coordination1. Make the case
– Have data ready to show the problem or value of the effort
2. Work (within) the system– ID “low‐hanging fruit” or common goals– Add onto existing groups/meetings/events
3. Form a steering committee or “core group”– Schedule regular in‐personmeetings
Part II: Status Updates
Additional Resources• Email the listserv: [email protected]
• www.WatchForMeNC.org/partner‐resources/
