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overview

Amadeus Instant Search

ACO RussiaGrach MuradyanMOW, December 2014

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LFS challenges

Low Fares Search – major online service Important competition factor

LFS dilemma: response time vs. data accuracy Short response time: based on pre-computation

Dynamic situation with availability on critical flights

Longer response time: real time processing More actual data – still risk of loosing last seat available

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LFS challenges

Two Amadeus product lines in LFS Real time processing: preceding the booking

process MasterPricer / MasterPricer Calendar MetaPricer (meta-search) FlexPricer (airline direct channel)…

Pre-computated data: inspiration / Instant Search Extreme Search Featured Results MasterPricer Instant (planned for 2015)…

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LFS challenges

MasterPricer – dynamically created recommendations Multi-stage processing

Journey Server Route Explorer Connection builder

Availability Server

Fare Server

Sweeper

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LFS challenges

MasterPricer average response time: 4089 ms Depending on the MP options used

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LFS challenges

Average time for Extreme Search reply: 39 ms 100 times faster vs. MasterPricer

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Pricing and

Shopping Platform

Massive Computati

on Platform

Massive Search

Platform

Instant Transactions

Standard Transactions

A Transaction Based Processing

Pre-Computation Based Processing

Ultra Fast Index Search

B

C

B Availability

Server

Price Feed

Fare

Data Base

ATPCO (Public and Cat35 Fares)

FareXpert (Private Fares)

Poll

Avail.Cache

Calculator

AVS

IB

UX

AF

LH

BA

…

Fare SearchEngine

JourneyServer

SchedulesOAG…

C

A

Plu

gin

s

Massive Platforms

……

……

Pre

sen

tati

on

lay

er .

CO

M

Co

nte

nt

agg

reg

ato

r lo

cal

cach

e (H

ote

l, L

CC

, et

c.)

Transactional Price Data Feed

Retail Interactive queries

Bulk results

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Extreme Search: computation results

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De

sti

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Departure Date (D till D+335)

Stay Duration (up to 30 days)

1 Cube per Origin

MOW

683 € – LH – Cheapest709 € – SU – Direct

7 Days1 Sep

NYC

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Extreme Search: key features

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Up to 1500 results in one reply

Accuracy (90% with 2% tolerance)

Ultra fast response time (40 ms + network)

Fixed cost (for a given data volume)$

Open query (only origin is mandatory)

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“I want to go on vacation to Bali, but when is the best time of the year to get a cheap price?”

Extreme Search: offer page

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“I’ll treat myself with a travel to a place far away... Where can I go within my budget of €900?”

Extreme Search: offer page

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Travel AgencyMarketing Team

Dynamic Marketing

Batch

OriginDestination+ More Options

Cheapest Flights to Bangkok

$499

Computation Template

Landing Pages

Campaign Admin

Easy Travel

Easy Travel

Creation+ Refresh

URL Mapping

Easy Travel

Landing Page

Templates

<header>

<img>

Easy Travel

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Mobile application

Corner project: XS + MP = success

For iPhones & iPads

Free -> in App Store

First launched in Aug 2014

Android version to follow

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1 transaction: 4 instant results Fastest recommendation Cheapest recommendation Most popular flights based on wisdom

of crowd Sponsored result for a good deal

Information tags for each result Low Seat Availability creating emergency to

book Popularity Rating demonstrating the value of

the choice

Amadeus Featured Results

Mobile channels Friendly

instant, relevant, bookable

Featured Results: offer page

Featured Results: offer page

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Thank you !