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LEAN UX IS HAAAARD Friday, May 3, 13

Lean UX is Haaaard

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Case study of Lean UX implementation at Recurly.

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Page 1: Lean UX is Haaaard

LEAN UX IS HAAAARD

Friday, May 3, 13

Page 2: Lean UX is Haaaard

LEAN UX SURVEY

Friday, May 3, 13

Page 3: Lean UX is Haaaard

LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

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Page 4: Lean UX is Haaaard

LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

‣ Larger companies: Geography & Culture

Friday, May 3, 13

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LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

‣ Larger companies: Geography & Culture

‣ Difficulty: 7.7

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LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

‣ Larger companies: Geography & Culture

‣ Difficulty: 7.7

‣ After 2 months: 6.6

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LEAN UX SURVEY

‣ Smaller companies: Discovery & Engineering

‣ Larger companies: Geography & Culture

‣ Difficulty: 7.7

‣ After 2 months: 6.6

‣ 11% decrease

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CULTURE IS A UX PROBLEM

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CULTURE IS A UX PROBLEM

‣ UXers have unique strengths

‣ “Everything is UX” -@mntgmry

‣ Apply your complex problem solving intelligence to company culture

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CHIN UP THROUGH THE CRAP

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CRAP

CHIN UP THROUGH THE CRAP

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CRAP

riticism

CHIN UP THROUGH THE CRAP

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CRAP

riticismejection

CHIN UP THROUGH THE CRAP

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CRAP

riticismejectionssholes

CHIN UP THROUGH THE CRAP

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CRAP

riticismejectionssholesressure

CHIN UP THROUGH THE CRAP

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Give a shit about the people who have to use what you design.

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Lean UX gives us ammunition to institutionalize empathy

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Lean UX gives us ammunition to institutionalize empathy

Turns “give a shit” into a company-wide objective.

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LEAN UX - JEFF GOTHELF

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LEAN UX PRINCIPLESDealing With the Team

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1. Cross-Functional Teams2. Small, Dedicated, Co-located

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1. Cross-Functional Teams2. Small, Dedicated, Co-located

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1. Cross-Functional Teams2. Small, Dedicated, Co-located

‣ Tough in practice

‣ Group desks, daily check-ins.

‣ You’re a team. Act like it.

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3. Build Shared Understanding4. Externalize Your Work

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3. Build Shared Understanding4. Externalize Your Work

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3. Build Shared Understanding4. Externalize Your Work

‣ Meeting-phobia

‣ Don’t let the bastards get you down

‣ Timebox & assign timekeeper

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5. Removing Waste6. Get out of the deliverables biz

‣ Waste is in the eye of the beholder

‣ Appropriate amount of deliverables

‣ Appropriate level of fidelity

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7. Making Over Analysis8. Learning Over Growth

‣ “If I just had 3 months, I could build it right and it would be perfect.”

‣ “I don’t want to build throwaway code / wireframes / mockups.”

‣ It’s easier to edit than to author

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7. Making Over Analysis8. Learning Over Growth

‣ “If I just had 3 months, I could build it right and it would be perfect.”

‣ “I don’t want to build throwaway code / wireframes / mockups.”

‣ It’s easier to edit than to author

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9. Small Batch Size

‣ Helps with those who have a hard time with MVPs

‣ Build a “bridge” to solve immediate problems

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9. Small Batch Size

‣ Helps with those who have a hard time with MVPs

‣ Build a “bridge” to solve immediate problems

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LEAN UX PRINCIPLESDealing with Management, Investors, and Stakeholders

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10. Problem-Focused Teams11. Outcomes, Not Outputs

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10. Problem-Focused Teams11. Outcomes, Not Outputs

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10. Problem-Focused Teams11. Outcomes, Not Outputs

‣ What looks like stubbornness might be lack of direction

‣ Answer WHY, WHAT, WHEN

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12. Permission to Fail

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12. Permission to Fail

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12. Permission to Fail

‣ Experimentation ▶ creativity ▶ innovative solutions

‣ Fail covertly, link success to experimentation.

‣ Don’t always ask permission

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13. Say No to Rockstars & Gurus

‣ High performers good, big egos bad

‣ Short term = Good

‣ Long term = Bad

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LEAN UX PRINCIPLESDealing With Customer Feedback

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14. Continuous Discovery15. GOOB / User-Centric Discovery

‣ Test early, test often

‣ Be suspicious of assumptions

‣ Stalk customers! (analytics, live chat)

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1. Cross-Functional Teams

2. Dedicated, Co-located

3. Shared Understanding

4. Externalize Your Work

5. Removing Waste

6. Appropriate Deliverables

7. Making Over Analysis

15. User-Centric Discovery

14. Continuous Discovery

13. No to Rockstars

12. Permission to Fail

11. Outcomes, not Outputs

10. Problem-Focused Teams

9. Small Batch Size

15 LEAN UX PRINCIPLES

8. Learning Over Growth

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Page 44: Lean UX is Haaaard

THANKS!@zachalbert

(with GIF support by @gesa)

Friday, May 3, 13