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Case study of Lean UX implementation at Recurly.
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LEAN UX IS HAAAARD
Friday, May 3, 13
LEAN UX SURVEY
Friday, May 3, 13
LEAN UX SURVEY
‣ Smaller companies: Discovery & Engineering
Friday, May 3, 13
LEAN UX SURVEY
‣ Smaller companies: Discovery & Engineering
‣ Larger companies: Geography & Culture
Friday, May 3, 13
LEAN UX SURVEY
‣ Smaller companies: Discovery & Engineering
‣ Larger companies: Geography & Culture
‣ Difficulty: 7.7
Friday, May 3, 13
LEAN UX SURVEY
‣ Smaller companies: Discovery & Engineering
‣ Larger companies: Geography & Culture
‣ Difficulty: 7.7
‣ After 2 months: 6.6
Friday, May 3, 13
LEAN UX SURVEY
‣ Smaller companies: Discovery & Engineering
‣ Larger companies: Geography & Culture
‣ Difficulty: 7.7
‣ After 2 months: 6.6
‣ 11% decrease
Friday, May 3, 13
CULTURE IS A UX PROBLEM
Friday, May 3, 13
CULTURE IS A UX PROBLEM
‣ UXers have unique strengths
‣ “Everything is UX” -@mntgmry
‣ Apply your complex problem solving intelligence to company culture
Friday, May 3, 13
CHIN UP THROUGH THE CRAP
Friday, May 3, 13
CRAP
CHIN UP THROUGH THE CRAP
Friday, May 3, 13
CRAP
riticism
CHIN UP THROUGH THE CRAP
Friday, May 3, 13
CRAP
riticismejection
CHIN UP THROUGH THE CRAP
Friday, May 3, 13
CRAP
riticismejectionssholes
CHIN UP THROUGH THE CRAP
Friday, May 3, 13
CRAP
riticismejectionssholesressure
CHIN UP THROUGH THE CRAP
Friday, May 3, 13
Friday, May 3, 13
Give a shit about the people who have to use what you design.
Friday, May 3, 13
Lean UX gives us ammunition to institutionalize empathy
Friday, May 3, 13
Lean UX gives us ammunition to institutionalize empathy
Turns “give a shit” into a company-wide objective.
Friday, May 3, 13
LEAN UX - JEFF GOTHELF
Friday, May 3, 13
LEAN UX PRINCIPLESDealing With the Team
Friday, May 3, 13
1. Cross-Functional Teams2. Small, Dedicated, Co-located
Friday, May 3, 13
1. Cross-Functional Teams2. Small, Dedicated, Co-located
Friday, May 3, 13
1. Cross-Functional Teams2. Small, Dedicated, Co-located
‣ Tough in practice
‣ Group desks, daily check-ins.
‣ You’re a team. Act like it.
Friday, May 3, 13
3. Build Shared Understanding4. Externalize Your Work
Friday, May 3, 13
3. Build Shared Understanding4. Externalize Your Work
Friday, May 3, 13
3. Build Shared Understanding4. Externalize Your Work
‣ Meeting-phobia
‣ Don’t let the bastards get you down
‣ Timebox & assign timekeeper
Friday, May 3, 13
5. Removing Waste6. Get out of the deliverables biz
‣ Waste is in the eye of the beholder
‣ Appropriate amount of deliverables
‣ Appropriate level of fidelity
Friday, May 3, 13
7. Making Over Analysis8. Learning Over Growth
‣ “If I just had 3 months, I could build it right and it would be perfect.”
‣ “I don’t want to build throwaway code / wireframes / mockups.”
‣ It’s easier to edit than to author
Friday, May 3, 13
7. Making Over Analysis8. Learning Over Growth
‣ “If I just had 3 months, I could build it right and it would be perfect.”
‣ “I don’t want to build throwaway code / wireframes / mockups.”
‣ It’s easier to edit than to author
Friday, May 3, 13
9. Small Batch Size
‣ Helps with those who have a hard time with MVPs
‣ Build a “bridge” to solve immediate problems
Friday, May 3, 13
9. Small Batch Size
‣ Helps with those who have a hard time with MVPs
‣ Build a “bridge” to solve immediate problems
Friday, May 3, 13
LEAN UX PRINCIPLESDealing with Management, Investors, and Stakeholders
Friday, May 3, 13
10. Problem-Focused Teams11. Outcomes, Not Outputs
Friday, May 3, 13
10. Problem-Focused Teams11. Outcomes, Not Outputs
Friday, May 3, 13
10. Problem-Focused Teams11. Outcomes, Not Outputs
‣ What looks like stubbornness might be lack of direction
‣ Answer WHY, WHAT, WHEN
Friday, May 3, 13
12. Permission to Fail
Friday, May 3, 13
12. Permission to Fail
Friday, May 3, 13
12. Permission to Fail
‣ Experimentation ▶ creativity ▶ innovative solutions
‣ Fail covertly, link success to experimentation.
‣ Don’t always ask permission
Friday, May 3, 13
13. Say No to Rockstars & Gurus
‣ High performers good, big egos bad
‣ Short term = Good
‣ Long term = Bad
Friday, May 3, 13
LEAN UX PRINCIPLESDealing With Customer Feedback
Friday, May 3, 13
14. Continuous Discovery15. GOOB / User-Centric Discovery
‣ Test early, test often
‣ Be suspicious of assumptions
‣ Stalk customers! (analytics, live chat)
Friday, May 3, 13
1. Cross-Functional Teams
2. Dedicated, Co-located
3. Shared Understanding
4. Externalize Your Work
5. Removing Waste
6. Appropriate Deliverables
7. Making Over Analysis
15. User-Centric Discovery
14. Continuous Discovery
13. No to Rockstars
12. Permission to Fail
11. Outcomes, not Outputs
10. Problem-Focused Teams
9. Small Batch Size
15 LEAN UX PRINCIPLES
8. Learning Over Growth
Friday, May 3, 13
THANKS!@zachalbert
(with GIF support by @gesa)
Friday, May 3, 13