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LousyA Digital Summit Pre-Conference Workshop
UX STRATEGIES: Lean & Mean
#DSDAL
Hi. I’m
Michael Salamon. I like stuff and things and junk and whatever.
Lousywearelousy.com
wearelousy.com
TODAY’S AGENDA
1. BREAK STUFF DOWN
2. BLOW STUFF UP
3. KNOCK DOWN SILOS
4. BLOW SOME MINDS
5. MAKE SOME AWESOME STUFF
6. HIGH FIVE AND GET OUT OF HERE
PART ONE
THE CONNECTED SHOPPER
\
ALWAYS ON
SHOWROOMING
BEST BUY’S FAKE WEBSITE
AMAZON IRL
AMAZON GO
Market Statistics and Device Penetration
Global Mobile Statistics Report
http://mobiforge.com
Totally Sweet Stats, Brah!
“In May of 2014 there were
6.9 Billion Mobile Subscriptions. That is equivalent to 95.5% of the world population.
And is a huge increase from 5.4 billion in 2010 and 4.7 billion in 2009.“
–––––––––––
mobiForge 2014 Global Mobile Statistics Report
Sequential vs. Simultaneous
MOBILE TRIGGERS
BORED Now –––––––
REPETITIVE Now –––––––
URGENT Now
Consumer Decision Journey
Accelerated Loyalty Model
Fanboy Mentality Model
Lousy
\
HOW CAN WE BE SUCCESSFUL?
What’s the secret?
You are NOT
alone.
CASE STUDY NUMBER ONE
CASE STUDY NUMBER TWO
CASE STUDY NUMBER THREE
You are NOT
alone.
EXERCISE ONE: FRIEND or FOE?
15 Min Break EMAIL TRIAGE BEGINS NOW
PART TWO
HOW TO LOOK
WHAT IS
ANYWAY?
What is
DESIGN?
Interaction Design
Graphic Design
Interior Design
Sound Design
Mobile Design
Product Design
Service Design
Experience Design
More than the
sum of it’s parts…
Order
Variety Contrast
Balance
Tension
Scale
Texture?
Space
Shape
Light
ShadeColor
Symmetry
COLOR
Man, that’s a lot of info.
EXERCISE TWO: DESIGN AUDIT
15 Min Break MAKE A BREAK FOR IT
PART THREE
LEAN & MEAN
What is
LEAN UX?
Credit Card
Credit Card
Credit Card
Credit Card
So, what is
LEAN UX?
CUSTOMER RESEARCH FANATICS
DESIGN SCHOOL
SOLUTION DRIVEN DESIGN
ANALYTIC DRIVEN DESIGN
LET’S GET PHYSICAL
EXERCISE THREE: GROUP WORK
1. Dave Gray’s Empathy Mapping Exercise
2. Explore User Testing Methods
3. Customer or User Journey Mapping Exercise
ONE
TWO
VIDEO REMOVED DUE TO SIZE LIMITS
THREE
Don’t make the logo bigger.
Lousy
“But you don’t have to take my word for it…”
Jakob Nielsen Ten Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Heuristic Evaluation: http://www.useit.com/papers/heuristic/heuristic_evaluation.html
Bill Buxton Sketching User Experience Design
Donald Norman The Design of Everyday Things
William Lidwell, Kritina Holden, Jill Butler Universal Principles of Design
Robin Williams The Non-Designer’s Design BookAnthony Viviano The Lean UX Manifesto: Principle-Driven Design
http://www.smashingmagazine.com/2014/01/lean-ux-manifesto-principle-driven-designIndi Young Mental ModelingRe-imagining the Design of Everyday Things (SlideShare)
Stephen Few Information Dashboard Design - The Effective Visual Communication of Data
Rudolf Arnheim To the Rescue of Art - Twenty-six Essays
Lindsay Moore and Austin Brown Human Centered Design and the Intersection of Physical and Digital Worlds:http://www.slideshare.net/EveFife/humancentered-design-and-the-intersection-of-the-physical-and-digital-worlds?from=ss_embed
Original Paul Rand video: http://imaginaryforces.com/featured/3/415
ANY QUESTIONS?
KTHXBYE!Enjoy the Digital Summit!
All images copyright of their respective holders. The entire lot has been stolen from the web and should not be implied as created work. If it’s your awesome work let me know and I’ll be happy to credit you or remove it.
@michaelsalamon
