hello,

CURIOUS CREATIVES.

SHOprofessional practice and work experience in graphic design

uadapp-15-3

BA (Hons) Graphic Design (2015/16)elsa ng hui shan

27 April 2016

professional practice and work experience in graphic design

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黄慧珊

MEET ELSAI am a communication designer.

My creative is about openness, eagerness and authenticity.

I have an inexplicable fondness for Chinese language and culture.

photo credit Remy

形象设计

IDENTITY DESIGN

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identity design

SHOSHINbeginner’s mind (初心)

As a second career lifer, I’m more mature than my peers entering the same industry. One of the concerns potential employers may have is I am not as open minded or curious.

To challenge the likely assumption, my identity design is inspired by the notion of beginner’s mind, which originated from Zen Buddhism.

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crafting the logo

My logo is the Chinese character “初“, which represents shoshin. I wrote the character in Chinese calligraphy seal script to demonstrate the combination of beauty and strength. It is stylised to take the form of a Chinese seal.

“初“ means beginning; it is humility, openness and authenticity.

LOGO DESIGNidentity design

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LOGO DESIGNdevelopment

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COLOUR PALETTEidentity design

sho red C=0 M=85 Y=85 K=0 hex #E7412B

sho text C=0 M=20 Y=20 K=90 hex #3B322D

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STATIONERY DESIGN1 letterhead—cover page 2 letterhead—inner page 3 name card

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professional practice and work experience in graphic design

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CURR

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identity design

professional practice and work experience in graphic design

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PORTFOLIO DESIGN

identity design

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WEBSITEDESIGN

In line with the concept of the “beginner’s mind”, the landing page is clean and minimalistic. The website is a parallax scrolling one pager based on a flexible 12-column grid system.

Potential users of the website are likely to be businesses and individuals who are looking for human-centered visual means to engage people who matter. They will be able to obtain

details on the types of services I provide and relevant experience and works accomplished. Various contact points, including a contact form, are accessible in the footer.

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identity design

SELF-PROMOTION KITbeginner’s kit

The self-promotion kit is as assembly of a mini gardening kit, curriculum vitae and portfolio book.

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identity design

SELF-PROMOTION KITbeginner’s kit

With a gardening set, I seek to engage the grower in the concept of shoshin. The kit comes with a plant dish and soil collected from where I spent most of my time growing up, shaping the strengths in me today. No seeds have been artifically sown in the soil, but keeping it well-lit and watering it in the next months may see growth (or otherwise). The uncertainty gets the grower to embrace possibilities with a beginner’s mind, and also,

to put aside preconceptions (e.g. of mature entrants to the creative industry). It also suggests the possibilities that I could bring in growing the business together.

Inspired by a Chinese calligraphy kit, both my curriculum vitae and portfolio are printed on papers similar to “xuan” paper used for chinese calligraphy.

工作坊亮点

WORKSHOPS HIGHLIGHTS

professional practice and work experience in graphic design

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workshops highlights

COSTINGrate card

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COST

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phone(65) 9630 7028

emailimhuishan@gmail.com

websitewww.behance.net/elsahng

invoice

invoice #

date

client

contact

address

20160003

9 January 2016

Novoaid Pte Ltd

Mr Zhu Shunhao

105 Seletar Hills Drive Singapore 807121

发票

Brand communication

Visual identity concept and sketch

Digital designing

Art working and finishing touch

Revisions

Font licences (at cost)

Subtotal Courtesy discount Deposit

Amount due

385.00

165.00

110.00

55.0

100.00

7.0

3.0

2.0

1.0

-

815.00 (0) (0)

815.00

description fee / S$hours

Please make payment by cheque made out to Ng Hui Shan, or cash, or iBanking to POSB Savings 126-80637-0, unless othe wise stated. Thank you.

To create a visual identity (logo) with basic guidelines

JOB SAMPLEworkshops highlights

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FUTURE GAZING A timeline to define my 10 years goal, beginning from mid 2015, when I first started my BA in graphic design.

workshops highlights

Mid 2015

2016 June

Expected completion date for Degree B.A. To secure full time employment as

a communication designer and part time as a lecturer

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2020 June

To pursue Ph.D. in Arts while still working as an educator in the design industry and

practising on the side

To pursue Degree M.A. while working as an educator in the design industry and practising on the side

2024 June

专业经验

WORK EXPERIENCE

teaching freelancing participating in

competition

120 hours 21 hours 62 hours

BE CURIOUS AND ASK INFORMED QUESTIONS

TO GATHER INFORMATION NECESSARY AND USEFUL

IN ENHANCING WORK PROCESSES.

what I’ve learnt

THE BASIS OF CREATIVITY IS KEENLY OBSERVING

THE WORLD. BE PASSIONATELY CURIOUS.

what I’ve learnt

INVEST IN GENUINE RELATIONSHIPS. HELP

CLIENTS IN WAYS POSSIBLE...

what I’ve learnt

BUT KNOW WHEN TO REFUSE (IN A NICE WAY

FOR SURE), AND BE AUTHENTIC ABOUT IT.

what I’ve learnt

“In the beginner’s mind, there are many possibilities, but in the expert’s mind there are few.”

quoted.Shunryu Suzuki

THANK YOUelsa ng hui shan

27 April 2016