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Benchmark Intelligence - Private & Confidential 1
Benchmark Intelligence - Private & Confidential 2Keynote Template
A SaaS application that helps chains with multiple units fix underperforming locations
Benchmark Intelligence - Private & Confidential 3
The ProblemUnderperforming locations are expensive
67 Locations Closed in 2013 295 Locations Closed In 2013 39 Locations Closed In 2015 16 Locations Closed In 2014
It can cost $500k to close a location not to mention while operating one, it brings down your bottom line each month and
is a bad representation of your brand.
Benchmark Intelligence - Private & Confidential 4
Service!!
Product Quality!!
Cleanliness
Weather!!
Demographics!!
Traffic
Operations Environment
The ProblemUnderperforming locations are expensive
Benchmark Intelligence - Private & Confidential 5
The ProblemWhy oh why?
Restaurant & retail chains rely on financial data to measure performance…But why does one location outperform another, and what can be done about it?!!
$800k
$500k
Benchmark Intelligence - Private & Confidential 6
The SolutionEnterprise location management
1Location Analytics Measure public perception of your locations.
2Market ShareCompare how you are doing against your competitors.
3Location SEOIf customers can’t find your locations, that is potentially millions left on the table.
4Easily Extensible
Overlay your own data to discover correlations and trends.
5Insights Engine
Receive actionable insights that can be used to drive
operational decisions.
Benchmark Intelligence is a location analytics platform for restaurant & retail chains that help them understand why certain locations make more money.
Benchmark Intelligence - Private & Confidential 7
Revenue ModelPriced per location (CPL)
Pricing Tiers 1-49 50-199 200+
CPL (per month) $50 $40 $25
Examples Units MRR + 1 Competitor + 2 Competitors
Larkburger 13 $650 $1,300 $1,950
Noodles & Co 475 $11,875 $23,750 $35,625
Chipotle 1,783 $44,575 $89,150 $133,725
Burger King 7,155 $178,875 $357,750 $536,625
Benchmark Intelligence - Private & Confidential
Fast Casual !Dining
RestaurantsRetail Trade
8
Market SizeMulti-unit Retail
Retail Trade & Food Services• 3 Million locations in the US alone.
Restaurants• 1 Million locations in the US alone.!• 6.4 billion dollars on marketing.
Fast Casual
• 50,000 locations in the US alone.!• 550% growth since 1999.
Benchmark Intelligence - Private & Confidential 9
Go to MarketKey Stakeholders and High Growth Companies
22,500
45,000
67,500
90,000
2015 2016 2017 2018
Locations Clients
High Growth Early Adopters
One of our early adopters is poised to triple their locations in 2 years.
Key Stakeholders for Enterprises
- Alex Bogusky
Aaron Kennedy -
Benchmark Intelligence - Private & Confidential 10
Competitor AnalysisBring it on
Benchmark New Brand Analytics Reputation Yext Brandwatch
Measure Public Perception ✔ ✔ ✔ ✔ ✔
Enterprise Focused ✔ ✔ ✔
Monitor Competitors ✔ ✔Provide Actionable
Insights ✔ ✔ ✔
Location SEO ✔ ✔
Vertical Specific Data ✔ ✔ ✔
Overlay Internal Data ✔
Benchmark Intelligence - Private & Confidential 11
TeamHackers & Hustlers
Eric Santos CEO• 4 yrs market research experience!• Previously founded 4 startups!• PayPal hackathon winner
Jordan Skole COO• Director of Growth at Ambassador!• Reputation Team Lead for GM!• Founded successful digital agency.
Ken Koontz CTO• Full stack developer!• Ambassador & Decipher!• Co-founded 3 startups w Eric
Brandon Reid CPO• Front end developer!• Lead UX designer at Decipher!• Strong background with UX testing
Advisers: Aaron Kennedy, Rob Schuham, Fernando Cardenas
Benchmark Intelligence - Private & Confidential 12
MilestonesWe've been moving fast
2015
Feb 20:!Accepted to Boomtown.
April 1:!Beta Launched
June 16th:!The Brandery Starts
2016
April 8th:!Generating Revenue
May 15:!Boomtown Demo Day
October 7th:!Brandery Demo Day
December:!$37,400 MRR with only 820
locations
Benchmark Intelligence - Private & Confidential 13
Metrics
2 paying customers!!
10 Pilots!!
450+ locations monitored!!
Large Pipeline ($1,200,000 ARR)
Customers
CPA: $1,400!!
LTV: $24,000!!
Burn Rate: $9,000!!
Breakeven: November 2016
Financials
Benchmark Intelligence - Private & Confidential 14
InvestmentsPre-seed
$20,000!!
!
$50,0000
Benchmark Intelligence - Private & Confidential 15
FundraisingSeed Round
Raising a $750,000 Seed Round!!
Help us hit our milestone of monitoring 3,500 locations ($1.75 million run rate with a market penetration of less than a tenth of a percent).
Benchmark Intelligence - Private & Confidential 16
Thank [email protected] // @usebenchmark
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