• All stringed instruments have been designed with one thing in common; “vertical or horizontal plane orientation”

• Players of guitars, basses and orchestral stringed instruments have suffered injuries from this poor design…holding up the neck with the fretting hand is a physical nuisance that only contributes to repetitive motion stress related injuries such as Tendinitis, Carpel Tunnel Syndrome, Focal Hand Dystonia and Musculoskeletal Injuries.

The Problem with Stringed Instrument Design

Benefits of ANSIR Technology

More comfortable and easier to play instrument due to:

More efficient transfer of energy into the instrument buy the player.

Increased stamina due to more oxygen flow.

Increased dexterity due to a more relaxed “break angles” of the shoulder, elbow, wrist and fingers.

Reduction in risk to radial-twist wrist injuries

Our Medical Advisory Board has acquired data showingthat 30% percent of professional musicians reportdiscomfort or pain from when playing. The aforementionedproblems create a high risk group of stringed instrumentplayers that often are faced with invasive surgery to repairphysical damage.

ANSIR Solution: U.S. Patent No. 7,781,654 for the angled neck technology, which allowsinstruments designed and manufactured with ANSIR technology to be “personally customized”specifically for a musician. The patent covers the entire stringed instrument family and is notlimited to guitars and basses. The technology utilizes a measuring apparatus to capturecritical body dimensions of the player and these are built into the instrument placing it anangular plane or in the “perfect playing position”.

These instruments reduces muscular strain and minimizes or eliminates repetitive motionstress injuries such as carpal tunnel syndrome, tendinitis and myofascial pain syndrome. Whilethe hands and arms are also measured to arrive at optimum neck geometries and scale length.Also, instrument weight and balance (at the fulcrum point) is optimized for the individual player.

This Results in the best possible body mechanics for playing a guitar or bass, whichsignificantly increases circulation to the arms, hands and fingers. More blood flow meansmore oxygen for stamina and the proper playing angle is maintained when played seated or ona strap!

Moreover, independent testing on four wheelchair bound individuals showed the angled necktechnology made it possible for wheelchair bound individuals to easily play an ANSIRinstrument. ASNIR = a medical device used for the physical therapy of recovering musicians!

ANSIR Technology Solves Pain Points

Our first patent involves the manufacturing and installation of the neck into the body of theinstrument on a predetermined angle. Using our patented personal angle measuringapparatus, the individual's optimum playing angle is determined and then manufactured intotheir own guitar or bass along with other personalized measurements taken from their handsand arms. As we know, all guitars in the mainstream are manufactured on the horizontal plane.These instrument need to be lifted up into a comfortable playing position by the fretting handand held in place. With ANSIR technology this is not an issue anymore. There's finally a guitarthat's perfectly ergonomically design for the player, reducing their risk of developing physicalinjuries. The therapeutic benefits of this technology as a medical device will be fully exploited.

Introducing ANSIR Technology Angled Neck Stringed Instrument Resource

Perfectly Balanced, Played with a Strap or Seated Instrument made with ANSIR technology maintain a comfortable playing angle without being supported by fretting hand!

The Market; Humans & Music

Humans have played stringed instruments at least since before ancient Greece; circa 2600-2400 BCE

• Apparently, were not stopping anytime soon as the 2010 revenues for guitar sales came in at over US $ 1 Billion! Top US brands, Fender = over $625 million , Gibson = $275 million.

These instrument companies are targets for acquisition or licensing of “ANSIR Technology”.

• There were 2,197,300 guitars and basses sold in 2010 between $351-$3000 retail. ANSIR technology should capture 3% market share within 36 months resulting in6591.9 units shipped X (average selling price ) of $1000 = $6,591,000

The Market

Music Supplier Industry -The global music supplier industry was a $17 billion industry in 2011

Instrument Manufacturers- The top 50 guitar and bass manufacturers each did more than $30million in sales, and the top company, Fender, had $418 million in guitar and bass sales. Theseinstrument manufacturing companies are direct targets for licensing of “Ansir Technology”.

Retail Market -A 2007 BBC study found that there were at least 50 million guitar/bass-playingadults in the world. Music Trades 2010 overview showed that the average working musicianowned three or more guitars and upgraded their instruments yearly. These musicians buy frombig music retailers like Guitar Center Inc. (which did $2.5 billion in 2010 sales, according toHoovers.com), Sam Ash (which did $380 million is sales), local music shops and online sales.

The School/Teaching Market – The education space is Sales to schools and musicprograms generated more than $536 million in sales in 2010. Ansir instruments are easier toplay, therefore easier to learn and easier to teach. This will be a secondary market and agrowth focus for our “Industry Standard Playing Angle” instrument. Ref 1 Top 20 LargestColleges with Music Schools in the United States

The Market

Health Care and Therapy Market- The most recent U.S. Census data shows more than11 million people with physical disabilities that would hinder traditional guitar play and insome cases end a professional music career. Ansir will get medical industry approvalstating the physical benefits of “ANSIR Technology”. Ansir instruments will be billablethrough medical insurance. This is a completely untapped segment or the medical devicemarket place.

Music Industry Trend; more females playing guitar

Over 11 million views!http://www.youtube.com/watch?v=Pu1aQvm5MrU

http://www.youtube.com/watch?v=BoxXpmTOEO0&feature=player_embedded

ANSIR technology makes playing guitars and basses much easier and this will enable more females as well as young students to progress on their ANSIR instruments easily and SAFELY!

ANSIR Female Artists

Mina Burnside

Emily Leaf

College/University Student Population Location

Arizona State University 67,082 Tempe, AZ

Miami Dade College 57,222 Miami, FL

Ohio State University 53,715 Columbus, OH

University of Florida 51,474 Gainesville, FL

University of Minnesota 51,140 Minneapolis, MN

University of Central Florida 50,121 Orlando, FL

University of Texas at Austin 49,984 Austin, TX

Houston Community College 48,169 Houston, TX

Texas A&M University 48,039 College Station, TX

Michigan State University 46,510 East Lansing, MI

University of South Florida 46,189 Tampa, FL

Penn State University 44,406 University Park, PA

University of Illinois at Urbana-Champaign 43,246 Champaign, IL

University of Wisconsin 41,620 Madison, WI

Lone Star College System 41,345 The Woodlands, TX

Indiana University 40,354 Bloomington, IN

College of Southern Nevada 40,310 Las Vegas, NV

Florida International University 38,759 Miami, FL

California State University Fullerton 36,996 Fullerton, CA

Riverside Community College 36,146 Riverside, CA

Total student 1,773.276

Top 20 University Music Programs

Promotions & Advertising

Publications - In print and online guitar and bass publications and websites such as BassPlayer and Guitar Player and Premiere Guitar and NoTreble.com manufacturer and retailerpublications. These publications have a combined reach in the millions. ANSIR’s uses saidpublications as follows: feature articles, contests, ads, interviews and eblasts to opt-inemailers/click through.

Social Media/PR- The combined efforts of ANSIR’s social media outlets generates tens ofthousands of engaged viewers. NoTreble contest = 150K Impressions.

Trade Shows- Exhibited at 3 NAMM (summer + winter) + Bass Player Live > 1900 guitarand bassist with a near 100% positive feedback.

Website - www.artisanbasworks.com + www.ansirmusic.com HD videos, sound samples andplaying angle demos, players health resource. The website will be the worlds number 1 sitefor guitar and bass player health resources!

Endorsee Program• David Pastorius of the legendary Jaco Pastorius family http://davidpastorius.com/

• Kern Brantley of Lady Ga-Ga www.kernbrantleymusic.com

• Walter Barnes Jr. of Toni Braxtonhttp://www.foxyoungstown.com/mostpopular/story/Walter-Barnes-Jr/kizXfDqPzU6lIPbP-ZxaUw.cspx

• Joey Green of Dwele http://www.dwele.net/•

MARKET ANALYTICS

Sticky Website = long visitor times, multiple downloads

Opt-In Emails > 3700 within 30 days

Facebook Campaign generated > 7500 likes within 60 days

On-Line Partners; NoTreble, Bass Player Magazine, Premier Guitar

Brand Building

Snoop Dog, Boots Collins ASNIR Artist/Bassist;Kenneth Barnes of Lady Gaga & Little Wayne

Connor Coram; Musicians Institute

Recording Artist; David Pastorious getting nasty with ANSIR Technology

Grammy winning bassist from Paul Simon’s band, the amazing;

Bakithi Kumalo

VICTOR WOOTEN!

Bassist for Tony Braxton and Men of Ministry; Walter Barnes Jr.

Guitars & Basses with ANSIR Technology

Guitars & Basses with ANSIR Technology

Tobacco Road Custom Build with ANSIR Technology

The David Pastorius Bass Series

The Team

Jody Michael – Founder & CEO – Jody has spent the last 30 years as an entrepreneur and IPdesigner. Jody was involved in numerous start-ups businesses. For the past 25 years, he hasowned and operated a high-precision tool and die shop Coastal Diamond Inc. Coastal was astart-up that was built into a high profit margin million dollar a year corporation. His experiencerunning the financials of the business as well as the daily management of the manufacturingprocess has taught him to spot cost savings and install quality, profitable processes. A long-timebass player, Jody has spent 10 years developing the design and quality of musical instruments.

Michael Ricci – Board Adviser & Business Consultant – Michael has over 20 yearsexperience in pro audio and musical instrument sales with previous positions at Guitar Center,GC-Pro, and DJ’s Music. Before joining ANSIR, he founded and grew Ricci Sound, amanufactures rep firm specializing in stringed instruments and pro audio products with anAcoustic Engineering and System Design consultancy. Ricci Sound was acquired by MacneticsInternational in 2011. Michael is an life long bass player and his band Universal Grooveperforms in and around the San Francisco Bay Area.

Deric Smith – Artistic Director - The artistic direction that guides the look of Ansir comes fromDeric. A self-taught artist who has explored several mediums – including but not limited to woodand metal – Deric has been designing and building custom pieces of furniture and metalsculptures for 20 years. Deric has spent the last 7 years as a luthier.

Scott Heath – Finishing/Coating Specialist – Scott has been working in the wood finishing,restoration and material coatings industry for 22 years. He has been providing creative finishesfor various types of musical instruments since 2005.

Advisory Board

Anthony Del Zoppo - Attorney- Expertise in Patents, Trademarks, Licensing and License agreements. Mr. Del Zoppo was attorney in charge of the “Ansir Technology” patent.

Warren Harris - District manager of Sam Ash Chicago Mr. Harris advices on the buying trends of large retail outlets

Tom Menrath - Sales Management at Guitar Center/GC Pro, Monster Cable, Mesa Boogie, Seymour Duncan, Vintage King.

Julie Trestman - MD, Chiropractor - Dr. Trestman advises on her area of expertise, which is chiropractics; so our team can better understand the pains and injuries common to professional musicians, and the positive affects ergonomic instruments have on players.

Todd Urban - Certified Neuromuscular Therapist, Professional Musician and Music Teacher at a public school in New Jersey. Todd Urban brings valuable insight regarding instrument ergonomics and the affects of repetitive motion stress on musicians. Here are links to his article in Bass Guitar Magazine.

http://i39.photobucket.com/albums/e166/toddurban/BassMag1web.jpg

http://i39.photobucket.com/albums/e166/toddurban/BassMag2web.jpg