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“ Technology is part of my DNA.”
ABOUT ME
Worked for Baidu, [NASDAQ:BIDU] One of the founder team of Phoenix Nest,
the monetization system of Baidu
Worked for AutoNavi, [NASDAQ: AMAP] Being in charge of LBS monetization and
technical management.
Currently: CTO of Mobvista
1www.mobvista.com
Technology, the key driveto APP monetizationLogan WANG
CTO of Mobvista
1994.07E-CommerceMerchandise Sales, AWS Service,Prime VIP Service…
2004.02Social NetworkingValue-added Service, Newsfeed AdsRight-hand AdsSponsored Story…
2010.08
19981995.07
O2OBrand Corporation
Search EngineAdWords, AdSense,User Targeting…
Web PortalBanner AdsStream AdsYahoo Billboard…
US History Path of Internet User Penetration
America: Origin of Technology InnovationStart earlyDevelop fast 4www.mobvista.com
US: The Leading Market of Mobile Apps
US Smartphone
penetration rate is over 60%
5www.mobvista.com
According to data from BI Intelligence ，US App Install Ads Spend in 2014 $3.6 billion. in 2015 $4.6 billion.
6
US: The Leading Market of Mobile Apps
www.mobvista.com
US Apps are Influencing the world
……
7www.mobvista.com
Founded in 2009, Uber has expanded its business to 60 countries and regions worldwide.
US Apps are Influencing the world
ARPU is 5 times from it of Chinese users.
A lot of app developers recognizes US as the best market of monetization——
Total Time Spent in Apps by App Country of Origin in US
US as the open market for app monetization
Smartphone penetration rate is
60%+
Top App Charts (Grossing)09.22.2015.
US as the open market for app monetization
10www.mobvista.com
Leading Global Mobile Advertising Platform
Currently, the company is valuated to be around 1 Billion.
Sales in 2015 will reach $ 200 million
About Mobvista
Nearly 300 Employees
Over 60% from R&D
Round A Financing: $ 10 millionRound B Financing: $ 40 million
San FranciscoHong Kong
GuangzhouBeijing
4 Offices
300+Billion Monthly Impressions Worldwide
Traffic Covering over 240+ Countries & Regions
User Acquisition Traffic Monetization
13www.mobvista.com
Daily Clicks Amount: 300 Million Daily Activation Amount: 5 Million Cooperate with 10,000+ media partners
Affiliate Network
In-App Network
Video Network (YouTube)
SNS Network (Facebook, Twitter) & Search Engine (Google)
Programmatic Network
Incentive Network
User Acquisition Traffic Monetization
www.mobvista.com 14
Advanced Technology Support
Anti-Cheating Expert CTRPotential Audience Targeting
Global Strategic Deployment3million monthly impressions
$1350,000 relevant revenue
90%Accuracy Rate
15%
85%Recalled Rate
User Acquisition Traffic Monetization
CVR 40%
Average eCPM increase 60% www.mobvista.com 15
Cooperated Advertisers
User Acquisition Traffic Monetization
www.mobvista.com 16
No.1 in Russia
Top 5 in Spain
Top 10 in USA.
$300billionglobal sale
Ali Express
User Acquisition
4.5%AliExpress
Look-And-Buy Rate
50,000AliExpress Daily user Acquisition
What do App Developers care most ?
Revenue Cost Functions
User Acquisition Traffic Monetization
www.mobvista.com 18
Merge All Networks
Allocate Traffic
Smartly
House Ads
Customized Ad
Formats
M System One-stop Expert to suffice all your needs
User Acquisition Traffic Monetization
www.mobvista.com 19
High RevenueeCPM increase is
60% higher than
Normal App Monetization Cycle
Low Cost
4 months, 30 developers per month
5 days
M System
User Acquisition Traffic Monetization
www.mobvista.com 20
Machine learning
SDK&APIProvide a variety of ad style, such as banner, interstitial, feeds, appwall, etc.
User Profile
GlobalizationDeployment
Big Log DataOver 1TB log data / day
GEO Feature
Time Feature
App Feature
StatisticLR Model
GBDT Model
FTRL Model
Distributed Computing System. Include
10B Impressions 300M Clicks and nearly 1BUser Data
User Acquisition Traffic Monetization
50%increase of revenue
USD$16 eCPM worldwide
10+ Ad platforms
360 Security
50+ MillionDaily Active Users
Traffic Monetization Gain revenue
3days after
cooperation started
www.mobvista.com 22
Industry InnovationOn Mobile Advertising
Big Data
MonetizationManagementIndepth cooperation with Publishers on business and capital
High Quality User Acquisition
Wants to Build an…
23
Eco-System
www.mobvista.com
• Pay attention to Local tech-innovation start-ups
• Work closely with Local Incubaters
Help Local Advertisers in Game/Social/E-Commerce/Branding
THANK YOU
