BBM Social Platform Integration and App Monetization

8/7/2019 BBM Social Platform Integration and App Monetization

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BlackBerry

Developer Day 2011


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BlackBerry App World and

BlackBerry CommercializationServices


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BlackBerry App World


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History

Launched April 1, 2009 in the US, Canada, and the UK

Expanded to 10 additional countries on July 31, 2009

Added localization support for French, Italian, German, and Spanish

PayPal is only supported payment method

Expanded distribution to LATAM and APAC Fall 2009

Added localization support for Brazilian Portuguese


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History

Launched BlackBerry App World Server 2.0 in April 2010

Backend support for BlackBerry ID, carrier and credit card billing

BlackBerry App World 2.0 launched August 2010 Support for BlackBerry ID, carrier billing, credit card and PayPal

billing in over 70 countries world wide and 21 currencies

BlackBerry App World 2.0 Web Storefront Launch Oct 2010

Buy, download, and manage your apps from on the web

New $0.99 and $1.99 price tiers


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History

Launched BlackBerry App World Server 2.1 in Nov 2010

Backend support for BlackBerry Payment Service , BlackBerryPlayBook App submissions and localized feature carousel

BlackBerry App World 2.1 launched February 2011

Support for in-app purchases

Localized Featured Content


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Key Statistics

2 million Average Daily Downloads

35 million Downloads of App World client

Available in 101 Countries and Territories

21 Currencies

6 Languages (English, French, Italian, German,

Spanish, and Brazilian Portuguese)

Over 20,000 apps available for download or purchase


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BlackBerry OS Demographics


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NowFREE to register as avendor

NowFREE to submit apps andupgrades


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BlackBerry App WorldSubmission Walkthrough


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App World Submission Walk Through


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BlackBerry Payment Service


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Earn money selling digital goods from within your app

Freemium/ Paid upgrades

Unlock features or add-ons

Pay per use Subscriptions

Simple and easy to utilize

Integrate payment flow into your app

Manage digital goods via the vendor portal

70% Revenue share for developer

Secure, fast, consistent purchasing for BlackBerry ID users

Use PayPal, carrier billing or credit card


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Integrating with the BlackBerry Payment Servicepublic PaymentServiceScreen() {

public void run() {

try {

PurchaseArgumentsBuilder arguments = new PurchaseArgumentsBuilder().withDigitalGoodSku("abc123")

.withDigitalGoodName("Adventures of a BlackBerry Java Developer")

.withPurchasingAppName("Classic eBooks")

.withMetadata("ISBN 34560202010");

Purchase purchase =PaymentEngine.getInstance().purchase(arguments.build());

} catch (PaymentException e) {Dialog.inform(e.getMessage());}

}

}


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The call PaymentEngine.purchase() launches

BlackBerry App World to start the purchase process

This call is blocking

Successful purchase will result in: Purchase object being returned

Your content server being notified of the purchase (optional)

Unsuccessful purchase will result in an exception being thrown


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What can I sell?

Digital Content

eBooks, magazines, photos,

artwork, or digital propertyAdditional Functionality

new features, levels,

characters, or games

Dynamic Content & Services

video streaming, voice

transcription

What cant I sell?

Virtual Currencies

In-app Credits

Physical Goods or Services

Digital Goods across Multiple Apps


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Digital goods are associated with individual apps in

the BlackBerry App World Vendor Portal

Requires App World 2.1


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BlackBerry Advertising Service


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An open and transparent platform to enable developers

to generate ad revenue

Integrate ad support into your application with just a

few lines of code.

Innovative ad units with advanced measurement and

analytic support:

Click to App World Click to Rich Media

HTML 5 ad support


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Mediation

Platform

60%Revenue ShareWith Developer


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Add Advertising Service with only 3 lines of code

//Create a banner object by passing it my application//placement ID and null as we are not leveraging metadataBanner bannerAd = new Banner(MY_APID, null);

//Sets the size of the banner ad that specified in thebannerSize integer value.bannerAd.setMMASize(Banner.MMA_SIZE_AUTO);

//Adds the banner ad to the screen

add(bannerAd);


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Provide metadata by passing in a hashtable of key/value

// add metadata

Hashtable metadata = new Hashtable();

metadata.put("age", "24");Banner banner = new Banner(MY_APID, metadata);


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The APID is a unique identifier

You will receive one for each application that you register

Metadata is passed to the ad service using hash tables

Age, gender, marital status, location, and more are standardized

Banner is a field that can be added to almost any screen

Additional customizations are possible

Setting the default background image

Manually selecting a banner size


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BlackBerry Advertising Service - Portal

Analyze advertising metrics via the web portal


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BlackBerry Analytics Service


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When are

they using

my app?

How long do

they spend

with my app?

How many

people use

my app?

Who is using

my app?

Where are

my users?

What are

they doing

with my app?


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Why Are Analytics Important

Improve your App

Know your users

Refine app experience Prioritize feature additions

Better Apps = Happier users = more $$$

Market your App

Maximize ad yield

Target up-sells Cross Promotions


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Extend WebtrendsUiApplication instead of UiApplication

Initialize the Analytics Service:

public class AnalyticsApp extends WebTrendsUiApplication {

...

public static void main(String[] args) {

WebtrendsConfigurator.LoadConfigFile(

"net.rimlabs.AnalyticsScreen","webtrends.xml");

WebtrendsDataCollector.getInstance().Initialize();ServicesLab app = new ServicesLab();

app.enterEventDispatcher();

}

}


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WebtrendsUiApplication and WebtrendsApplication

extend UiApplication and Application to provide

instrumentation to automatically report the following

application events:

Application Start

Application Foreground

Application Background

Application exits require you to manually implement

onApplicationTerminate()


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Implement fieldChangeNotify() to add a custom event

that will be collected by the service:protected void fieldChangeNotify(int context) {

super.fieldChangeNotify(context);

Hashtable customData2 = new Hashtable();customData2.put("testparam01", "testparamvalue01");

try {

WebtrendsDataCollector.getInstance().onButtonClick(

"/events/SampleClicky01", "SampleClickEvent01", "click", customData2);

} catch (IllegalWebtrendsParameterValueException e) {

try {

WebtrendsDataCollector.getInstance().onApplicationError(

"/MyApplication/ActivityWhereErrorOccurred",null);

} catch (IllegalWebtrendsParameterValueException e1) {}}

Dialog.alert("This click was registered by the Webtrends analytics engine");

}


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BlackBerry Analytics ServiceExplanation

onButtonClick parameters:

String eventPath Specifies the hierarchical representation of an

application view at the time of the event. For

example, this parameter can specify an

application pathString eventDescr Specifies the representation of an application

view at the time of the event. For example, this

parameter can specify the name of a screen

String eventType Specifies the type of event that occurred, such

as a view or click

Hashtable customData Specifies a series of custom name-value

parameters used to pass data that's not

included in the method


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BlackBerry Analytics ServiceOther events

Events that you can measure and report on:

On Ad Click

On Ad Impression

On Application Error On Application Terminate

On Button Click

On Content View

On Conversion Event

On Custom Event

On Media Event On Product View

In-Application Search


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Easily analyze your data using the web portal


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Summary

1. Deploy your app to BlackBerry App World to reach to

over 33 million active users

2. Easily leverage the BlackBerry Advertising Service

with only a few lines of code3. Expand your revenue potential with in-app

purchases using the BlackBerry Payment Service

4. Learn how customers use your application using the


5. Become a vendor, submit an app and implement all

these services quickly, easily and for FREE!


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For More Information


http://www.blackberry.com/developers/appworld


http://us.blackberry.com/developers/platform/adservices/


http://us.blackberry.com/developers/platform/paymentservice.jsp


Coming Soon!
http://www.blackberry.com/developers/appworldhttp://us.blackberry.com/developers/platform/adservices/http://us.blackberry.com/developers/platform/paymentservice.jsphttp://us.blackberry.com/developers/platform/paymentservice.jsphttp://us.blackberry.com/developers/platform/adservices/http://www.blackberry.com/developers/appworld


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BBM Social Platform


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BBM Social Platform


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BlackBerry Messenger Community

35+ million global BBM subscribers

>60% Global penetration amongst BlackBerry subs

>1.5 million new users per month

>2 thousand new users per hour

130% growth in BBM subs over past year

BBM community is there when it counts

300% lift in traffic after winning goal at World Cup finals


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Chat

BBM Today

Chat, Media,Gaming, LBS, VoIP,Video, Commerce

BBM Tomorrow


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BBM Social Platform DefinitionA New Breed of Social Consumer & Enterprise Apps

The BBM Social Platform is a comprehensive suite of

APIs that provide access to BBM data and

functionality:

Contact list, group membership, user profile

Chat, file and data transfer, invitations


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The BBM Community Advantage

Mobile-OnlyCommunity

Device is always-on you and you are always-there

when friends need you.

Unparallel immediacy& responsiveness

Revolutionize socialinteractions


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Developer BenefitsReduced cost of customer acquisition + increased monetization

Mobile App Market:

Thousands of apps available on smartphones

Awareness outside of the top 10/25 lists is low

No simple way to share 3rd party app & content experiences

Unique BBM 6 Opportunity:

Increased discoverability of apps and content through viral distributionEnhanced stickiness and user engagement through social interactions


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Contact List

BlackBerry Messenger comes with a highly-

connected, highly-engaged community of closest

and trusted friends and colleagues

Viral distribution Ability to access the BlackBerry Messenger invite service


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Invite a contact

/* register our app */

BBMPlatformContext _platformContext =BBMPlatformManager.register(instanceOfMyApp);

/* create a messenging service so we can create and open a

channel to send messages */MessagingService _messagingService =_platformContext.getMessagingService();

_messagingService.setServiceListener(this);

BBMPlatformChannel _channel =

_messagingService.createChannel(_channelListener);

/* send the invitation */

_channel.sendInvitation(BBMPlatformConnection.TYPE_DOWNLOAD_APPLICATION_REQUEST,

Want to try my app?", myAppParam",-1);


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Contact List

Access contacts

Ability to initiate interaction with any contact

Not just for viral distribution, also for initiating chat,

game invite, collaboration, etc

Filter to specific contacts

Ability to access all contacts who have the sameapp installed

Filter category, custom fields, or search


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User Profile

Access and update profile information

Display Name*

Status*

PIN*

Personal Message

Avatar

Location/Time Zone Flag


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Insert custom profile box



/* get the user profile */

UserProfile _userProfile = _platformContext.getUserProfile();

/* set or get whatever fields we wish */

String name = _userProfile.getDisplayName();

_userProfile.setPersonalMessage(name + is at DEVCON Asia);


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User Profile Custom Profile Box

A custom area within the users

profile

Defined by the third party app

Each app defines their own profile box

Apps will not over-write each other

User may remove the profile box


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User Profile Custom Profile Box

Put anything you want in there!

App driven status updates

Trophies / achievements

Pushed data alerts

News or Weather items

User can launch the app from the

custom profile box Friends can install the app by clicking my

update!


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Insert custom profile box



/* get the profile box */

UserProfileBox _userProfileBox =_platformContext.getUserProfile().getProfileBox();

/* add the custom box for our app */

_userProfileBox.addItem(

EncodedImage.getEncodedImageResource(GoldTrophy.jpg"),Congratulations on winning gold!);


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In-App Chat Third Party to Third Party

Initiated by the third party app 1:1 or Multiperson

Chat lives only in the third party app

Chat not displayed in BBM

Fully customizable embedded chat

window

Size, position, look and feelUsers dont need to be on each

others friends list

Requires both users to have the app


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In-App Chat Third Party to BBM

Chat lives in both third party app and inBlackBerry Messenger

Supports all BlackBerry Messenger chat

features

PING, Emoticons, Sharing of files, pictures, voicenotes, location

Third party may supply pre-populated

messages / suggested textUsers must be on each others friends list

Doesnt require both users to have the app


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Embed a chat

/* register our app */BBMPlatformContext _platformContext =BBMPlatformManager.register(instanceOfMyApp);

/* initiate a chat with a given user */_pluginContext.getUIService().startBBMChat(myBBMPlatformContact, Hi there");


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What Else Can Be Done via Chat?

Sending signal messages between instances of the app

Dont appear in chat window

Sending messages that can launch the app when

clicked by the user

Parameters can be specified

If app not installed, launches to App World download page

Large data transfers

Flipping to Wi-Fi for peer-to-peer large data transfers

Code Sample


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Code Sample

Send a signal message

/* Assuming we have a channel for sending messages, just aswe did when sending an invite */

BBMPlatformChannel _channel = ;

/* send a message instead of an invitation */

BBMPlatformData data = new BBMPlatformData(Test message(;

_channel.sendData(data);


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Native Integration

Listening to Chat

Detect chat initiated

Detect chat participants

Cannot access contents of chat

Invoke

to main screen

to a particular group or contact

to a chat view with or without chat history to view a user profile

ApplicationMenuItem

Add your own menu items to BBM


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Security and Privacy

User Driven Actions

User selects which contacts can beinvited to chats, groups, etc

User can deny status updates User can remove custom profile boxes

User can remove third party groups

User can restrict apps as a whole


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Security and Privacy

Ability for user to report forced behavior

If third party continuously or deceitfully attempts to make the usertake an action.

Sending messages, creating groups, contact selection, etc Potential outcomes based on RIM evaluation

Denial of access to BBM APIs and/or removal from App World


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Availability

Backwards compatible: Supports 4.6 and above

Support for BlackBerry Java Applications

Support for BlackBerry WebWorks Applications

Releases Closed Beta: in progress

Open Beta: Spring 2011

Get updates: BlackBerry Developers Blog

@BlackBerryDev on Twitter

http://us.blackberry.com/developers/blackberrymessenger/
http://us.blackberry.com/developers/blackberrymessenger/http://us.blackberry.com/developers/blackberrymessenger/


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Summary

1. The new BBM Social Platform enables developers toadd real-time, peer-to-peer interactions to their apps

2. Access the BlackBerry Messenger invite service to

leverage viral distribution3. Access contact, user profile and your own apps

group information

4. Create a user profile box for your app or embed a

third party chat

5. User has full control and the ability to report forced

behavior


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BlackBerry live at MWC 2011

www.blackberry.com/mwc11& follow us @BlackBerryScene

Documents

BBM Social Platform Integration and App Monetization