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AppFlood Introduction February 2013�
CONFIDENTIAL�
Wash away the middleman
From PapayaMobile - The only cross promotion platform where iOS and Android developers can buy, sell and exchange installs commission-free.
A Few Quick Facts
• Launched July 2012. • 1000+ app developers. • 200 million monthly impressions. • eCPMs over $10.00. • Millions of free clicks delivered. • Network average CPI below $0.60.
What App Developers Say
“If you're evaluating where you'll make the most money then stop looking”
Nikunj Jain
“Lots of middlemen taking a cut – they didn't fit as well or just work like AppFlood did.”
Lance Nanek
”I can honestly say that AppFlood is one of our best advertising channels.”
Nadia Sydorenko
AppFlood Evolved from Papaya Game Cross-Promotions
Phase Three AppFlood opens to all developers
Phase One First party
Papaya apps
Phase Two Third party
Papaya apps
2011 Early 2012 July 2012
As App Developers, We Were Becoming Increasingly Frustrated
• Soaring user acquisition costs. • Low loyalty users with poor retention. • Lengthy direct exchange with limited results. • Low eCPMs and disappointing ad revenues. • Ad network charges and commissions.
We needed a cross-promotion platform unlike any that existed
So we built one
We Built AppFlood On 4 Core Principles
1. Quality users for a fair price. 2. Free users for any size developer. 3. Efficient user exchange that lasts. 4. No charges, no commissions.
Expand. Exchange. Earn.
Advertisers: Expand audience with loyal users. Publishers: Earn more by keeping 100% of revenue. Exchangers: Exchange users for free installs.
How Does AppFlood Work?
Advertisers buy installs direct from the AppFlood network publishers. Publishers receive points direct from advertisers for providing the installs. Publishers convert points into money or exchange them for more installs.
Advertiser Features
Real time bidding platform.
Multiple campaigns and split A/B testing.
Campaign targeting (country, language, OS etc.).
App Match™ tech for max conversion rates.
Super lite SDK or Server-to Server available.
Why AppFlood Ads Work
Slick Ads Tight app integrations that foster user trust.
No Bribes Users who want apps, not free virtual coins.
Real Results You’re buying installs, not accidental clicks.
Popular apps achieve over 40% click through rate.
High Performance Ad Units
Advertiser Success Story
Boyaa Texas Poker
Goal: Drive loyal user adoption for 40 cents per install.
20,000 loyal users for $0.40 per install
1 in 3 ad impressions produced a click
Users with 10X higher retention than incentivized networks
Publisher Features
Sell your traffic commission free.
SDK and server to server integration.
Highly customizable ad formats.
Advanced optimization for eCPMs over $10.
Block competing apps from advertising.
You Earned It. Keep It All.
Most networks take 40% of your revenue. AppFlood takes nothing.
Publisher Success Story
Spacie Photo Effects
Goal: Maximize revenue without sacrificing user experience
$4.50 average daily eCPM
CTRs as high as 45%
$600+ per day earnings
Exchange: A Free Alternative to App Distribution
Share users with fellow app developers and both get new users for free.
Everyone wins.
True Network Exchange Provides Hassle-Free Results That Last
Get free users instantly – no direct deals needed. No annoying deal negotiations.
No minimum traffic requirements.
Exchanger Success Story
Dragon Kingdom
Goal: Accelerate user adoption through install exchange.
37,000 free installs
Signup to free users in three days
385% DAU increase
Get setup in minutes
appflood.com [email protected]"