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What we do?
Monetizing mobile apps with surveys
Drag & drop – 1 line of code
Less than 2min integration
One permission in manifest file
Monetizing mobile apps with surveys
No space in app’s UI (overlay)
Minimal intrusion
Users engage with the survey within the app
Users win gifts (Happy users)
Lives well with other ad networks (supplementary source of revenue)
High payouts (up to 20x more than ads)
Insights panelLearn about your users
Internal surveysTalk to your users
Running on over 100,000,000 all over the worLD, We still learn every day…
Mobile App MonetizationUnderstanding how the ecosystem works
The two types of mobile app users
1) App users that are willing to pay (even 1 cent) 2) App users that are not willing to pay (anything ever)
The two different revenue models for an app
1) App user pays2) Mobile Monetization Network pays
Mobile App MonetizationSeveral different models out there
Paid
Freemium
In-App Advertising
Paidmium
Dynamic
Mobile App MonetizationIdentifying the right business model for an app is crucial for its success
“Freemium and In-App Advertising expand their massive lead over other app business models”
*App Annie & IDC: Mobile Advertising and Monetization 2013 - 2018
Mobile App Monetization
Usage
Free trial
Functionality
User experience
Combination
Lots of freemium techniques out there
Mobile App Monetization
Banner Ads
Interstitial Ads
Video Ads
Offer walls
Native Ads
Surveys
Lock Screen Ads
Incentivized Ads
Plenty of Mobile Advertising models
Mobile App MonetizationWhich ad format delivers the most revenue to developers?
Publishers making at least $100K per month from in-app advertising more frequently reported that video ads or offer walls generated higher revenue volume than other ad formats
*Source: App Annie Survey March 2015 (n = 1642)
Mobile App MonetizationRevenue composition across different markets
One size does not fit all – Each market is different
*In-app advertising across all app stores; app store revenue across iOS App Store and Google Play Source: App Annie & IDC
Mobile App Monetization
64% of Android developers are below the “app poverty line” of $500 per app per month
24% of developers interested in making money earn nothing at all
A further 23% make less than $100 per app per month
*Developer Economics Q3 2014: State of the Developer Nation - VisionMobile
Developer Survey 2015
Survey participation: 5,000 mobile users from 132 countries. Both Android and iOS users.
Survey language: English, Greek, Spanish, Arabic, Polish
Survey time period: 13/2/15 – 17/2/15
Digging into the perceptions and preferences of mobile users
App Monetization Mistakes & Tips #1
Do not try to monetize too soon. Bring excitement, engagement and then monetization
Not focusing on the on-boarding experience
App Monetization Mistakes & Tips #2
Plan a monetization strategy and integrate within your app’s flow and UI design before building your app.
We have seen that...the bad way
Completion rate 0.3%IN 1 MONTH OUT OF GP
Completion rate 28.0%
the good way
App Monetization Mistakes & Tips #3
Positioning, timing, frequency, variety and mood of the user when ad is shown - really matters!Do not make them wait
Do not make them hit accidentally
App Monetization Mistakes & Tips #4
• User impatience can be monetized• Thrive in exclusiveness and uniqueness
Monetize upon scarcity
App Monetization Mistakes & Tips #5
• Build a community• Implement the right social components
• Monetize upon social competitiveness and acknowledgement
Make your app social
App Monetization Mistakes & Tips #6
Who are your users? How do they use your app? Monitor app and user behavior.
App Monetization Mistakes & Tips #7
It’s not about downloads. It’s about users!Launch on a selected target group. Invest in retention rather than acquisition
App Monetization Mistakes & Tips #8
Each platform is different. Same as app store... Same as device… Same as user...
App Monetization Mistakes & Tips #9
No app is dead. It is just abandoned.Don’t be static and outdated. Evolve!
App Monetization Mistakes & Tips #10
Be patient.Treat users as your clients.
A short session app can be monetized too.
App Monetization Mistakes & Tips #11
Diversify, target differently. Combine formats.
Set revenue targets. Will make you focus to improve performance.
App Monetization Mistakes & Tips #12
Choose the right Ad Network. Respect policies. Combine, use mediation.
Update to new SDK formats. User Experience.
Pollfish
developers surveywww.pollfish.com/infographic/developer
Survey participation: 5,000 mobile users from 132 countries. Both Android and iOS users.
Survey language: English, Greek, Spanish, Arabic, Polish
Survey time period: 13/2/15 – 17/2/15