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Mobile App Monetization Tips & Mistakes Lessons learned so far…

Mobile App Monetization Mistakes and Tips

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Mobile App MonetizationTips & Mistakes

Lessons learned so far…

What we do?

Monetizing mobile apps with surveys

Drag & drop – 1 line of code

Less than 2min integration

One permission in manifest file

Monetizing mobile apps with surveys

No space in app’s UI (overlay)

Minimal intrusion

Users engage with the survey within the app

Users win gifts (Happy users)

Lives well with other ad networks (supplementary source of revenue)

High payouts (up to 20x more than ads)

Insights panelLearn about your users

Internal surveysTalk to your users

Running on over 100,000,000 all over the worLD, We still learn every day…

Mobile App MonetizationUnderstanding how the ecosystem works

The two types of mobile app users

1) App users that are willing to pay (even 1 cent) 2) App users that are not willing to pay (anything ever)

The two different revenue models for an app

1) App user pays2) Mobile Monetization Network pays

Mobile App MonetizationSeveral different models out there

Paid

Freemium

In-App Advertising

Paidmium

Dynamic

Mobile App MonetizationIdentifying the right business model for an app is crucial for its success

“Freemium and In-App Advertising expand their massive lead over other app business models”

*App Annie & IDC: Mobile Advertising and Monetization 2013 - 2018

Mobile App Monetization

Usage

Free trial

Functionality

User experience

Combination

Lots of freemium techniques out there

Mobile App Monetization

Banner Ads

Interstitial Ads

Video Ads

Offer walls

Native Ads

Surveys

Lock Screen Ads

Incentivized Ads

Plenty of Mobile Advertising models

Mobile App MonetizationWhich ad format delivers the most revenue to developers?

Publishers making at least $100K per month from in-app advertising more frequently reported that video ads or offer walls generated higher revenue volume than other ad formats

*Source: App Annie Survey March 2015 (n = 1642)

Mobile App MonetizationRevenue composition across different markets

One size does not fit all – Each market is different

*In-app advertising across all app stores; app store revenue across iOS App Store and Google Play Source: App Annie & IDC

Mobile App Monetization

64% of Android developers are below the “app poverty line” of $500 per app per month

24% of developers interested in making money earn nothing at all

A further 23% make less than $100 per app per month

*Developer Economics Q3 2014: State of the Developer Nation - VisionMobile

Developer Survey 2015

Survey participation: 5,000 mobile users from 132 countries. Both Android and iOS users.

Survey language: English, Greek, Spanish, Arabic, Polish

Survey time period: 13/2/15 – 17/2/15

Digging into the perceptions and preferences of mobile users

App Monetization Mistakes & Tips #1

Do not try to monetize too soon. Bring excitement, engagement and then monetization

Not focusing on the on-boarding experience

We have seen that...the bad way

Churn rate 82% 13% growth of UMAU

the good way

App Monetization Mistakes & Tips #2

Plan a monetization strategy and integrate within your app’s flow and UI design before building your app.

We have seen that...the bad way

Completion rate 0.3%IN 1 MONTH OUT OF GP

Completion rate 28.0%

the good way

App Monetization Mistakes & Tips #3

Positioning, timing, frequency, variety and mood of the user when ad is shown - really matters!Do not make them wait

Do not make them hit accidentally

We have seen that...the bad way

Completion rate 0.1% Completion rate 22%

the good way

App Monetization Mistakes & Tips #4

• User impatience can be monetized• Thrive in exclusiveness and uniqueness

Monetize upon scarcity

We have seen that...the bad way the good way

App Monetization Mistakes & Tips #5

• Build a community• Implement the right social components

• Monetize upon social competitiveness and acknowledgement

Make your app social

We have seen that...the bad way the good way

App Monetization Mistakes & Tips #6

Who are your users? How do they use your app? Monitor app and user behavior.

We have seen that...the bad way

More women -> new content

the good way

App Monetization Mistakes & Tips #7

It’s not about downloads. It’s about users!Launch on a selected target group. Invest in retention rather than acquisition

We have seen that...the bad way the good way

App Monetization Mistakes & Tips #8

Each platform is different. Same as app store... Same as device… Same as user...

We have seen that...focus on device focus on user

App Monetization Mistakes & Tips #9

No app is dead. It is just abandoned.Don’t be static and outdated. Evolve!

We have seen that...the bad way the good way

App Monetization Mistakes & Tips #10

Be patient.Treat users as your clients.

A short session app can be monetized too.

We have seen that...SHORT SESSION APP INVESTING IN THE LONG TERM

App Monetization Mistakes & Tips #11

Diversify, target differently. Combine formats.

Set revenue targets. Will make you focus to improve performance.

We have seen that...the bad way the good way

App Monetization Mistakes & Tips #12

Choose the right Ad Network. Respect policies. Combine, use mediation.

Update to new SDK formats. User Experience.

We have seen that...NETWORKS EVOLVE TOO, STAY UP TO DATE

Thank you.

[email protected]@vourkosa

Pollfish

developers surveywww.pollfish.com/infographic/developer

Survey participation: 5,000 mobile users from 132 countries. Both Android and iOS users.

Survey language: English, Greek, Spanish, Arabic, Polish

Survey time period: 13/2/15 – 17/2/15