Managing PersonalOnline Reputation

@amayfield @brilliantnoisebrilliantnoise.com

Why online reputationmatters

Video http://goo.gl/zzWN

“Picture the web as an ever-expanding sphere”Kevin Kelly

The future is six months away

“What you know or don’t know about networks...”

Fear of transgression

Rules for managingyour web shadow

Check yourweb shadow1.

Be the best & first source about yourself

Understand your networks

Be present 4.

Be useful 5.

Have your own policyon public vs. private 6.

You’re always on the record7.

Get a thickerskin 8.

It’s not another world 9.

Personal web presence

Where are peoplelooking for you?

My LinkedIn network

Is my story...

Blogs and profile pages

http://flavors.me/amayfield

http://www.antonymayfield.com/

- Hashtags: Follow ‘em - don’t over-use ‘em...

- Search: You’d be amazed...

- Lists: Choose you you need to listen to...

- Bonus (Mute... if you can)

Make Twitter useful

- Use apps Tweetbot’s best, Osfoora and official Twitter apps also good

- Be picky: Prune your network, make it interesting...

- Never Tweet in anger Best to walk away and cool down

- Complete your profile: The more information, the more people can connect with you

- Endorsements: Give them and ask for them.

- Maintain your profile: Keep it fresh and change bits to be noticed...

- Updates Try them out, and post significant news there...

Make LinkedIn useful- Groups: Find ones which work

for you - and join in discussion

- Meet-ups: Lots of networking groups start in LinkedIn.

- Connect your profile: Add apps, especially SlideShare if you create public documents.

- Say why you are connecting People won’t always remember you

- Profile views Look at people’s profiles

- Instapaper: for keeping longer articles

- Twitter

- LinkedIn

- Diigo (and its close relation, Delicious)

- Instagram

My top apps and social services

- Evernote: For everything...

- Wordpress: for blogging

- Flipboard: For reading - best used with...

- Google Reader - for all your feeds

Choose what to shareChoose what not to share

Immediate and emergent benefits

My favourite tool: Diigo

http://www.diigo.com/user/amayfield

- Everything you have ever looked at

- Everything others thought was worth saving on that topic

- Alternatives: Delicious, Pinboard

Diigo

Working with the web

The queen ofthe internet

The greatre-imagination

Social networks are how we get things done

“It is an approach, not a technology”

image (cc) Wikipedia

Speech briansolis.com

Serendipityengines

Working in the network

Image: by Masa Kepic aka Paolabililty

©2011

When to be openWhen to be closed

image (cc) Lorem Ipsum

- Design around attention, sharing and networks

- Focus on objectives, with boundaries on time

- Open and closed states...

Workflows

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There’s abook

http://goo.gl/sn8r4

There’s abusiness talk

http://goo.gl/wm54z

There’s awhite paper

http://goo.gl/7uT1x

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