© 2012 Regalix Inc. Confidential, All Rights Reserved

Managing your Brand's Online ReputationYour Brand in the Wild

Belmond Victor | SEO & SMM Manager

Dec 5th 2012

© 2012 Regalix Inc. Confidential, All Rights Reserved

About Belmond

SEO & SMM Manager

Over 8 years of experience with Fortune 500 and start up companies

Drives SEO Strategy within Regalix.

2

© 2012 Regalix Inc. Confidential, All Rights Reserved

Contents

Why online branding matters Determining brand strength online Leveraging social media to maintain your brand Tips to building your brand online

© 2012 Regalix Inc. Confidential, All Rights Reserved

Your Bran

d

© 2012 Regalix Inc. Confidential, All Rights Reserved

Examples

© 2012 Regalix Inc. Confidential, All Rights Reserved

This is where you want to be

© 2012 Regalix Inc. Confidential, All Rights Reserved

© 2012 Regalix Inc. Confidential, All Rights Reserved

Tier 1

Tier 2

Tier 3

Th

ese

are

gro

win

g.

We a

ll start h

ere

.

© 2012 Regalix Inc. Confidential, All Rights Reserved

1When a user types in your name, product or brand—what do they see?

Autocomplete results

Search [domain]

Related stores/brands

Search related to [keyword]

Multiple listings for your domain

© 2012 Regalix Inc. Confidential, All Rights Reserved

2When a user types in your name, product or brand—what do they see?

Google Places

Site links

People and Pages on Google+

© 2012 Regalix Inc. Confidential, All Rights Reserved

3When a user types in your name, product or brand—what do they see?

Unrelated SERPs

or

“Did you mean…” “showing results for…”

© 2012 Regalix Inc. Confidential, All Rights Reserved

Brands are good for business.

Google^

© 2012 Regalix Inc. Confidential, All Rights Reserved

From SEOBook: http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php

NEW ADDITION:8. “More

results” and other brand-

owned properties

© 2012 Regalix Inc. Confidential, All Rights Reserved

How do we get there?

© 2012 Regalix Inc. Confidential, All Rights Reserved

3How do we MANAGE Google?

Register your domain(s).

Register your username(s).

Create QUALITY content on domains & profiles.

Cross-link everything.

© 2012 Regalix Inc. Confidential, All Rights Reserved

© 2012 Regalix Inc. Confidential, All Rights Reserved

2How do we MANAGE Google?

Technical SEO audit

Content marketing strategy

Get social

rel=“author,” schemas, videos, pictures, product feeds, etc

© 2012 Regalix Inc. Confidential, All Rights Reserved

© 2012 Regalix Inc. Confidential, All Rights Reserved

ROI

© 2012 Regalix Inc. Confidential, All Rights Reserved

Kaushik.net/avinash/brand-measurement-analytics-metrics-branding-campaigns/

© 2012 Regalix Inc. Confidential, All Rights Reserved

Your Bran

d

© 2012 Regalix Inc. Confidential, All Rights Reserved

Your Bran

d

© 2012 Regalix Inc. Confidential, All Rights Reserved 23

Get in Touch

Forefront of InnovationDigital Marketing ServicesTechnology Enabled ServicesRegalix Labs

Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team

Fortune 500 and Venture Backed Customers (B2B and B2C)

Global Operations: HQ in Silicon Valley, 4 Offices

Industry Recognition

visit: www.regalix.com

For a Free SEO Audit of your website / ecommerce portal, please get in touch us

If you have any questions about this webinar please feel free to get in touch with the speaker Belmond Victor, bvictor@regalix-inc.com