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Managing PersonalOnline Reputation
@amayfield
FT 15 July 2013
There are lots of reasons people are
thinking about their personal
online reputation.
The web is still growing.
550M photos a day150M on Instagram
and Snapchat
Digital leaders
Privacy concerns
Digital footprintWeb shadowData exhaust
Being foundFirst impressionsWhat you do What others say Earning attentionA reputation for... Public and private selfBad things
The ingredients of managing online reputation
http://goo.gl/sn8r4
Why online reputationmatters
“What you know or don’t know about networks...”
Due diligencevs
Realising valuevs
Shameless self-promotion
9 rules for managingyour web shadow
Check yourweb shadow1.
Be the best & first source about yourself
Where are peoplelooking for you?
Understand your networks
LinkedIn Maps
Be present 4.
Blogs and profile pages
http://flavors.me/amayfield
http://www.antonymayfield.com/
Serendipityengines
Be useful 5.
Choose what to shareChoose what not to share
Working in the network
Image: by Masa Kepic aka Paolabililty
©2011
We create useful data all the time
Have your own policyon public vs. private 6.
You’re always on the record 7.
Get a thickerskin 8.
Fear of transgression
It’s not another world 9.
Tools and literacy
Immediate and emergent benefits
When to be openWhen to be closed
image (cc) Lorem Ipsum
- Design around attention, sharing and networks
- Focus on objectives, with boundaries on time
- Open and closed states...
Workflows
Time-lining good days and bad days…
NokiaDesign Your Day
http://goo.gl/YyBp8http://goo.gl/YyBp8
- Hashtags: Follow ‘em - don’t over-use ‘em...
- Search: You’d be amazed...
- Lists: Choose you you need to listen to...
- Bonus (Mute... if you can)
Make Twitter useful
- Use apps Tweetbot’s best, Osfoora and official Twitter apps also good
- Be picky: Prune your network, make it interesting...
- Never Tweet in anger Best to walk away and cool down
- Complete your profile: The more information, the more people can connect with you
- Endorsements: Give them and ask for them.
- Maintain your profile: Keep it fresh and change bits to be noticed...
- Updates Try them out, and post significant news there...
Make LinkedIn useful - Groups: Find ones which work for you - and join in discussion
- Meet-ups: Lots of networking groups start in LinkedIn.
- Connect your profile: Add apps, especially SlideShare if you create public documents.
- Say why you are connecting People won’t always remember you
- Profile views Look at people’s profiles
- Diigo (and its close relation, Delicious)
- Feedly - for all your feed reading
- Twitter: General serendipity engine...
- LinkedIn: Who? What are they doing?
- Instagram: Fun...
My top apps and social services
- Evernote: For everything...
- Wordpress: for blogging
- Flipboard: For reading - best used with Google Reader
Make the toolswork for you
My favourite tool: Diigo
http://www.diigo.com/user/amayfield
And for power users IFTTT.com
And for power users IFTTT.com
And for power users IFTTT.com
If you liked thisyou may also like...
@amayfieldbrilliantnoise.com
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Ta-dah!
