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Intelligence Group was proudly speaker at the AMS Sourcing Innovation Summit. On one of the best spots in London, almost 100 HR- and recruitment managers were guest of the Alexander Mann Solutions (AMS) first annual Sourcing Innovation Summit in London. “How to recruit the best talent in the world”, was the presentation given by Intelligence Group. Questions answered were:• How to reach international workers?• Global importance of social media in recruitment• Who are the most willing to move internationally? • What are the most important reasons for jobseekers to move internationally? • Case: Recruiting IT workers for Brazil• Global Mobility Drivers• Using global intelligence for city marketing and employer branding • Top-10 employers of the World
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Looking for recruitment intelligence?
Looking for more recruitment intelligence?
Which people do you think are the most
willing to move internationally?
Higher international mobility
Duration differs across continents
What are the most important reasons for jobseekers to move
internationally?
Diversified reasons to migrate
Work to people• An international recruitment strategy• Concerns moving businesses to another country• Concerns attracting local workers
Highly effective strategy in 4 situations:
• To strengthen your international profile• To expand international activities• To be closer to your target groups• Less expensive staff in another country
How to attract local workers?
• Great opportunity to position own company on foreign markets!
People to work• An international recruitment strategy• Concerns attracting foreign workers to come to you• International mobility and duration of stay are important
Highly effective strategy in 4 situations:
• To fill in international positions in home country• To realise growth potential• Labour supply is insufficient• International workers are less demanding
How to attract international workers?
• Reasons to move abroad are mainly career driven• International jobseekers also want to extend their scope• Starting point for Employer Branding
How to reach international workers?
• High popularity of online job sources!• Corporate website very important Recruitment Brand Experience
The importance of Social Media
Case: Recruiting IT workers for Brazil
Where can I find them?
Global Mobility Drivers: what moves them?
EVP’s: how can I attract them for my own company?
• Consider the region your company is located in• Can you meet the requirements of your target group?
Media & sources: how can I reach them?
• Focus on online job sources! But…don’t forget the high touch!• How can you better profile your company on Social Media?• Referral recruitment important start using own network intensively!
Using global intelligence for city marketing and
employer branding
• The highest global potential for London can be found in:
- India (32%)- China (19%)
- USA (9%)
• In India London is 1,5 times more popular than the global average!
• In South Africa and Brazil, London is at least 2 times more attractive
Global City Drivers - Global CVD’s
• The global CVD is ‘Starting an international career’
• It is both important and unique
• It drives potentials 1,3 times more than the average global worker
A GLOBAL BRANDWITH IMPACT
Ranking Global Attractiveness
To measure Global Employer Brand Attractiveness, the following question is asked to the global workforce:
Which companies would you like to work for abroad? • Globally 2.3 million people would like to work for Facebook
• Global ranking of Facebook is 43 • in Europe 32 • in North-America 24 • in Asia 42• in Africa 65
• The highest potential for Facebook can be found in India. People who live in India, Australia, Malaysia or Russia are twice as enthusiastic about Facebook as the global workforce.
• Notable is that Facebook has no workforce potential in China, the biggest workforce in the world.
Global Potential
Global Mobility Drivers - Global EVP’s
• As global EVP there is a great opportunity for: ‘Making change in the world’
• This pull factor drives Facebook potentials three times more than the average global worker.
Who thinks its company is a top-50 employer
globally?
Top-50 employers of the world
Who think its company is a top-10 employer
globally?
Top-10 employers of the world
Top-10 employers of the world
Would you like to learn more about
how to attract the best talentin the world?
Please read our publications2006: 128 page International Recruitment Manual
2009: White Paper + case study
2011: White Paper + case study
Our Global Talent Barometer• Easy-to-use tool for global recruitment solutions: visit
www.globaltalentbarometer.com
• 5 filters to define your target group:- Country - Occupational area- Educational level- Work experience- Industry
• A graph will show you where you can find your talent!
In-depth information or feedback?We can provide information about:• Global recruiting• Global city marketing• Global country marketing• Global employer branding (EVP)• Global recruitment intelligence
Conny Roobol, MSc. E: [email protected]
www.linkedin.com/pub/conny-roobol/25/8a3/b33
More information about the data, look at: http://www.intelligence-group.nl/files/51113/GlobalRecruitmentIntelligence.pdf
Who we are – Intelligence group• Strategic research and advice
agency
• Fully specialized in labour market communication and
recruitment
• Co-initiator of largest international labour market research: GTMS
Our partner – The Network
• An alliance of 49 job boards• Active across 125 countries• Network of global experts, local specialists
The GTMS – Wave III
