Are you losing the race for talent before it has started?Why mobile career sites are no longer optional

June 05, 2014

Romuald Restout

Head of Product – Talent Acquisition

Session overview

Introducing Mobile Career Sites• The state of mobile today• What’s the value? • Differences in mobile approaches• Is mobile apply the answer?

The demo Q & A

Mobile is exploding

Mobile devices have outnumbered world populationMobile usage accounts for 25% of all web traffic and is doubling year on year.30% of all job search traffic is mobile

Job seekers are relying on mobile heavily

Source: Glassdoor 2013, LinkedIn 2014

Recent research shows a gap between what candidates want to do and what most organisations offer. Candidates want mobile experiences.

Candidates are ready but companies are not

10% of Fortune 500 have a mobile apply option

55% do NOT have a mobile optimised career site

50% of mobile career sites are not redirected

Source: iMomentous 2014

Recruitment challenges

1/3 of requisitions are hard to fill– More than one third of hiring

managers have positions that have been open for three months or longer

Talent shortage is on the rise– 18 million person shortage of highly

skilled, college educated people by 2020

The fight for talent intensifies– New approach needed to attract and

engage Millennials– Responsiveness and speed critical to

win top talent

Source: McKinsey, CareerBuilder 2013

So why does this all matter to you?

Mobile is key to filling those hard to fill requisitions with top talent

As competition for highly skilled labour heats up, you need to remove technology barriers for top talent to find you

Millenials (Generation Y), who will make up 75% of the global workforce by 2030, are always on – in fact 50% choose mobile as their device of choice

Introducing Lumesse Mobile Career Sites

Powered by a flexible content management system, your mobile career site is up and running in no time.

Intuitive and easy to set up and modify, no coding required.

Automatically optimised for popular search engines such as Google and Bing.

Fully integrated with Lumesse TalentLink. Publish job vacancies on your mobile career site within minutes and automatically update applicant information in TalentLink.

Win the race for talent

Go Mobile and stand out from the competition

 Attract and engage with the best active and passive candidates

Speed up recruitment and fill hard to fill requisitions faster

Maximise sourcing efforts with in depth mobile analytics

The Demo

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What we’ll cover in this session

Candidate experience on mobile

• Mobile enabled• Mobile optimised• Responsive• Adaptive• …

Understand the Differences in Mobile

“Making all of your career site content viewable on mobile devices through responsive web design seems like a great

idea. However, this approach does not account for new behaviour patterns where people are accessing content in

smaller chunks of time and looking for very specific information”.

Ed Newman, Consultant, Blogger and Entrepreneur

Guiding Principle

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Responsive Design Example

Allows desktop sites to be replicated on mobile devicesPages load slowerDelivers all website assets whether used or notSingle template for all devices Same domain

Adaptive Design Example• Differentiated user

experience• Faster load time• Delivers only

mobile optimised files for each device

• Distinct templates for each device

• Focuses on the activities users are most likely to perform on mobile

• Different domain

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Responsive vs Adaptive

Responsive– May require a full site rebuilt– Works best with a mobile first

approach – Design and testing across

devices may be difficult

Adaptive– Doesn’t require a site rebuilt– Delivers user experiences

targeted at specific devices and contexts

– Requires maintenance of separate URLs/CSS code

The choice depends on

business objectives

• We acknowledge mobile apply is key as a sourcing technique.

• We are working on creating an effective mobile apply solution because there are 3 perspectives we need to consider to make this work for you:

1. The Candidate Perspective2. The Recruiter Perspective

3. The Compliance Perspective

Mobile Apply – Is it the Answer?

• “Mobile Recruiting demands fast decision making. In general, mobile cleaves work into two piles: fast stuff and slow stuff. Mobile takes the fast stuff and leaves the rest for more thoughtful environments. It’s not at all clear that companies want prospective employees to make career decisions on the fly. Nor is it likely that potential employees see this as a good idea”.

John Sumser: http://www.hrexaminer.com/mobile_recruiting_1/

• As part of our design process, we interviewed dozens of candidates and asked them a simple question: Would you apply for a job directly on your mobile? Most candidates were not comfortable to make career or life changing decisions on their mobile.

The Candidate Perspective

• “Mobile Recruiting demands fast decision making. In general, mobile cleaves work into two piles: fast stuff and slow stuff. Mobile takes the fast stuff and leaves the rest for more thoughtful environments. It’s not at all clear that companies want prospective employees to make career decisions on the fly. Nor is it likely that potential employees see this as a good idea”.

John Sumser: http://www.hrexaminer.com/mobile_recruiting_1/

• I wouldn’t want candidates to be able to apply with a click to a position, this will offer volume but not necessarily quality and will be a nightmare for recruiters to handle.

Staffing Manager, BMW

The Recruiter Perspective

• Typical application process – many questions, some essay style– Would you put the same process on a limited size screen? Probably

not.

• Having 2 different processes for desktop and mobile open you up to compliance risks – Would you treat your mobile candidates differently from your

desktop candidates?

• Bottom Line:

Keep your process the same = terrible experience for mobile candidates and a counter effect

Make the two processes different = Compliance challengesSimplify process for both = Increased volume but not

necessarily quality

The Compliance Perspective

questions ?

Thank you!Join us at Lumesse Stand#211 for a demo and get a free watch ( 100 given away each day, one per delegate, first come first served)