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Blog Draft DayMaking it into the Big Leagues
Aaron Brazell :: Creative Commons Attribution-Non Commercial
That’s cool, but why are you here?
Challenges facing
Bloggers•Marketing•Message•Brand
Marketing
Social Media Marketing
Am I connecting with ACTUAL people?
Technosailor.com Stats
8.68% are return visitors!!!
Converting Drive-bys
• Evergreen
• Related Content
• Findability
Converting Drive-bys (con’t)
• Remember that readers don’t care about you. They care about what you can give them.
• Use stats. Read stats. Understand stats.
• Give readers what they want
Message
Know Your AudienceAm I giving them what they are asking for in a consistent and expected way?
Scoble’s Starfish Theory
Brand
Protecting BrandIs my brand controlled by me or my
fans, customers or readers?
Knights of the Round Table
Doug HaslamPersonal brand and professional
brand are intertwined. Any communications an employee
makes, whether on behalf of the company or not, affects the
company brand in ways small and large.
Cathryn HrudickaA brand is more than an identity or logo. It is the sum total of how
you communicate in writing, design and graphics, audio,
video, print collateral, online, in your blog, everything.
Marshall Kirkpatrick
The word brand has negative connotations for me, but let’s
pretend it doesn’t for the moment. If your brand is all based in the reality of your actions, then you
should have enough staff capable of acting that way and who are
actively engaged in social media.
Marc OrchantI think that the key to brand
protection is earning the trust (or loyalty if you prefer) that can
only come from an established pattern of delivering on promises
made. These companies promote... me as an evangelist
Brian SolisIn the era of social media,
companies have no choice but to relinquish control, somewhat, to those who choose to discuss it openly in public forums that
are... Actively contributing to the extensive influence enabled by
social media.
Credits
• Marketing Slide Picture by Dave Boudreau
• Brand Slide Picture by bawoodvie
• Doug Haslam photo by Nevon
• Cathryn Hrudicka and Marshall Kirkpatrick photos by Randy Stewart
• Marc Orchant and Brian Solis photos by Brian Solis
• All photos used under Creative Commons
