What is Gamification?

1 ©  All  Rights  reserved,  2013  

Gamification is a scalable framework for encouraging users to engage in desired behaviours voluntarily

Game  mechanics  mo:vate  and  engage    §  Badges:    Sense  of  achievement,  instant  

gra:fica:on  §  Levels:      Achievable  goals  and  incremental  sense  

of  progress  §  Challenges:  Balance  between  skill  and  difficulty  §  Points:      Differen:ate  commiLed  learner  from  

casual  dabbler  §  Leaderboard:  Reputa:on,  Bragging  Rights,  

Healthy  Compe::on  

2 ©  All  Rights  reserved,  2013  

How does Gamification work?

(1) Source: Philosophy of Motivation, Csikszentmihalyi, BunchBall Whitepaper

3 ©  All  Rights  reserved,  2013  

Source: http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification

Gamification is not “Gaming” or “Serious Gaming”, for that matter

Gamification is a framework for designing repeatable and agile business processes/ technology

Gaming on the other hand focusses on deep interactions in game play, resulting in higher degree of customization but limited extensibility

Business

Play

Gamification is more suited for today’s dynamic business environment

Gaming/ Simulation / Serious Gaming

Gamification

Agility / Time to deploy 3-6 months < 4 weeks Flexibility Low High Resources Required (graphics, servers, manpower)

High Low

Cost Model Upfront Sunk Cost Value Based/Per User Depth of Simulation High Medium

4 ©  All  Rights  reserved,  2013  

Source: http://www.hrzone.com/