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Modern society faces many global health challenges with the prospect of restricted financial and human resources to tackle them. An ageing population, greater longevity and lifestyle related health conditions make it vital to develop solutions to improve the cost effectiveness of personal healthcare and management. David Wortley's presentation focuses on the growing contribution that serious games, Gamification and rapidly maturing enabling technologies can make to address these challenges and empower both citizens and healthcare providers with the tools and technologies for improved public health, wellbeing and independent living.
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Gamification and Global Health Challenges
David Wortley
About me
Passionate about the use of Gamification and Technologyto shape a sustainable future for all mankind
What is Gamification?
Gamification is a process which shapes the world (achieves goals) by influencing the actions, behaviours, characteristics
and states of entities within the world (through the use of games strategies and mechanics)
What is Gamification?
Every Human Activity can be Viewed as a Game !!
What is Gamification?
Gamification and the ability/motivation to Gamify is embedded in the genetic make up of every living creature.
Gamification and Health
Gamification and Health
We use gameplay psychology to influence behaviour and motivation
Gamification and Health
Serious Games use Gamification strategies to influence health outcomes
Gamification and Enabling Technologies
New Interface Devices use Gamification strategies to influence health outcomes
Gamification ElementsScenarios/NarrativesChallengesRulesChance/UncertaintyRisksRewards/IncentivesPenaltiesCompetitionExplorationSuccess/Achievement
FailureDiscoveryLeaderboardsLearningDevelopmentSkill/AbilityAction/ReactionMeasurementFeedbackReflection
Gamification introduces some or all of these elements into everyday situations
Gamification “A-List” InfluencersAbilityAccessibilityActivation LevelAdjacencyAdmirationAffectednessAffordabilityAlignmentAmbition
AppearanceAptitudeArgumentAspirationAssociatesAttractivenessAuthenticityAuthorityAwareness
Gamification influencers are factors which have a bearing on achieving outcomes
Gamification and Global Health
We face many global health challenges such as obesity, diabetes, HIV/AIDS, Dementia etc –
many problems are lifestyle related
Traditional Responses• Educate and inform (serious games help)• Tax “unhealthy” products• Legislate on food nutritional content• Offer incentives to provide health beneficial
services
Is this Enough?
Lifestyle Related Morbidity Factors• Smoking• Physical activity• Nutrition• Overweight and obesity• Family history• High blood cholesterol and other lipids• High blood pressure• Metabolic syndrome.
Society is facing major challenges and opportunities
Societal ChangesGen Y – Digital Natives
Technology is a Game and Mobile Devices are Ubiquitous
Prosumer Phenomenon
We are all Knowledge Professionals because of enabling technologies
Enabling Technologies
Enabling and Empowering Technologies can transform lives and Society
Leadership by Merit
Authority has to be "earned" by leaders
Big Changes in Society - Problems
Traditional Hierarchy Today’s Network
The Networked Society lacks Natural Leadershipand brings individual power without responsibility
Dependent Society
The most connected Society in history but also the least connected Society in history
The Attention Economy
The Spectator Society
Today’s Society has Real Challenges arising from improved Standards of Living and Healthcare Business Models
that are unsustainable
The Gamification Lens ViewStrategistTactician
MotivatorCoach
SkillAbility
MotivationSelf-Esteem
LoyaltyPassion
EngagementSupport
InterestAwarenessKnowledge
UnawareIndependentSelf-sufficient
Growing Influenceand Ability to Achieve Goals Fans play a vital
role in Sustaining any Human
Activity
Our Locus of Control is shifting from Internal to External
Legacy Serious Games for Health
Simulation of Medical Conditions for Training
Legacy Serious Games for Health
Distraction Games for Pain Management
Legacy Serious Games for Health
Serious Games to provide better understanding and control of medical conditions
Legacy Serious Games for Health
Serious Games to diagnose physical conditions and/or promote exercise
Gamification and Enabling Technologiesfor the Health Revolution
Whon Namkoong and Future of Good Game
Gamification and Enabling Technologiesfor Health Revolution
Health Sensor Data, Internet of Things, Big Data Analytics , Cloud Computing, Mobile devices and Visualisation
Gamification and Personal Health
Gamification and enabling technologies can deliver startling results for personal healthcare
Gamification and Personal Health
Personal benefits are very visible
Gamification and Changing Behaviour
Gamification ecosystems facilitated by enabling technologies can engage citizens in lifestyle changing activities
Opportunities and Challenges
Enabling Technologies are creating opportunities for many health related casual and serious games applications
New Devices & Interfaces
New Interface Devices motivate and challenge using Gamification strategies to promote physical exercise
New Devices
Wearable devices capture health data for use in serious games
Opportunities and Challenges
Mobile devices used for tracking health within serious games applications
Opportunities and Challenges
Big Data Analytics and Visualisation Technologies support Gamification of personal health
Opportunities and Challenges
Mobile devices can be used to support personalIsed Telehealth applications
Conclusion
Gamification Strategies facilitated by Enabling Technologies such as Internet of Things, GPS, Mobile Devices, Sensor technologies, Cloud Computing and Big
Data can create a collaborative Ecosystem of partners and stakeholders that will create an explosion of potential applications that link real-
time data to Gamification of personal health management
www.gadgetstogodbook.com
Technology and Society
Thanks for Listening
David Wortley- www.gaitss.net
David Wortley- www.gaitss.net
David Wortley- www.gaitss.net
