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GAMES AND GAMIFICATION
BRAND ACTIVATION PLATFORM
LET THE GAMES BEGIN
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Relevant to
consumers
An immersive brand experience
Gateway to
social relationship
INCREDIBLY
POPULAR FOR
A REASON
Play is
Nature’s
learning engine
Play makes
Dopamine flow
A PLATFORM THEY PREFER
Every day, almost 50% of
employees play at work 20% play for 1-5 hours
Survey: “How would you like to hear
about a brand’s new product?”
- Email 44%
- A Game 37%
58% say it is important for
brands to be fun and playful Saatchi & Saatchi Study, 2011
Across social networks, mobile, the web,
and real life…
a deeper level
of engagement
THE OPPORTUNITY FOR BRANDS
TOP BRANDS SAY “GAME ON”
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2007 – Multiplayer Business Game for Deloitte
2009 – Business Culture Sim for Goldman Sachs
2010 – Performance Management Sim for MetLife
2011 – Lead Gen Game Campaign for AXA
– Risk Culture Games for Prudential
2012 – Mobile Games for Showtime
– Home Depot Game Campaign for GAF
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THE SECRET SAUCE
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Deliver value through Learning Experiences
Big Themes for Emotional Connection
Measure Response
through Data Functionality
GAME CAMPAIGN
ECOSYSTEM Tag
Traditional
Media
Mobile
Advertising
Social
Marketing
Campaign
Redemption/
Activation
Mobile
Optimized Site
Retail /
Channel
Display
Play The
Game
Share Socially NOW…
WORK THAT
DIGITAL
ECOSYSTEM
DEPLOY EVERYWHERE
Web
iPhone and iPad
Android
Live Event
ENTERPRISE SYSTEMS
APPLICATIONS WEBSITES & MOBILE
YOUR ENGAGEMENT LAYER
GAMIFY YOUR WEBSITE
FUEL COMPETITION
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Players compete
for “glory”
Incentives and
Bragging Rights on
Leaderboards
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Games deliver
actionable participant data
Personality profile woven into gameplay
REPORT AND MEASURE
DRIVE CONVERSATION
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Game is front end to ongoing experience
Ambassadors and advocates
More discussion, awareness
WHY THEY WILL CARE
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Fun with Purpose
Chance to express
individuality
Rewards and
recognition
A platform they love
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SERVICES Brand Development
Game-Based Learning
Social Media Marketing
Game Strategy + Development
for web, mobile and tablet
CONNECT
@JimWexler
In Flatiron District (New York)
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