Using YouTube for Government

Using YouTube for Government

Connecting with Your Citizens

Carmine Media | Social Media Consultation| Web Marketing | Blogging

Background

• R+L Carriers

• State Government agency

• Carmine Media

• County Site Administrator


Why should government agencies care about making

videos?


Inform!

• Tax levies

• Elections

• Programming

YouTube’s mission is for YOU to discover and shape the world

through video


Background

• Created in 2005

• Founders Chad Hurley, Steven Chen and Jawed Karim worked together at PayPal.

• Started as a dating site


YouTube 100th Anniversary


What does YouTube offer Government?

• Transparency

• Immediacy

• Dialogue

• Speed


Site Traffic

• 24 hours uploaded every minute• Search bar is #2 on the Internet. Google is first• Average person spends 15 minutes a day on

YouTube• More video is uploaded to YouTube in 60 days

than all 3 major US networks created in 60 years• 2.9 billion hours in one month – equal to 325,000

years - not including embedded or linked videos or mobile access.


Sharing

• 400 tweets per minute contain a YouTube video

• 150 years of video are watched every day on Facebook alone

• Visit http://www.youtube.com/charts see what’s trending

http://www.youtube.com/charts




How do I develop a content strategy?


Research your Audience

• Where are they?

• Facebook, Twitter?

• Keyword search

• What problems/issues are they concerned with?


Federal & State Agencies

Federal: visit the Web Content Managers Forum at

https://forum.webcontent.gov/?page=TOS_YouTube for information on Terms of Service for YouTube.

State: Send to [email protected]– Agency name

– .gov website url

– YouTube account name (username)

– Email address associated with the account

– Description of content

mailto:[email protected]


How to Customize your YouTube Channel


Build your Channel

• Customize

• Decide on comments

• Curate first!

• Favorites

• Playlists – embed into your blog or site


Original Content

• Set goals

• What message do you want to send?

• What results do you want?

• Call to action


Tips for Creating Content

• Interview clients, experts on a variety of relevant topics

• Information on public concerns

• Calls to action – stop smoking

• How-To videos

• Public meetings


But I don’t have a Media Department!

• Flip Cameras

• Smart phones

• Windows Live Movie Maker

• PowerPoint

• Still images

• Local Schools


Remember, you aren’t trying to win an Oscar


Get Found

• Engage on other platforms

• Titles

• Tag and describe

• Allow embedding

• Encourage people to subscribe


How YouTube is Effective for Agencies

• Research tool

• Program promotion

• Emergency or crisis communications

• As part of your Web Presence

• Two way communication with citizens


Citizen Tube

• www.citizentube.com

http://www.citizentube.com/

References• http://www.website-monitoring.com/blog/2010/05/17/yout

ube-facts-and-figures-history-statistics/• Web Content Managers Forum for YouTube Terms of

Service https://forum.webcontent.gov/?page=TOS_YouTube

• http://mashable.com/2011/02/19/youtube-facts/• How to make a playlist:

http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=57792

http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/

http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/

https://forum.webcontent.gov/?page=TOS_YouTube




http://mashable.com/2011/02/19/youtube-facts/


Questions? Connect with me!

Twitter: @suereynolds

Web: Carminemedia.com

Facebook: /carminemedia

LinkedIn: suesreynolds

Business

Using YouTube for Government