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Before Step 1) Preliminaries—N(ame) A(ddress) P(hone #) 1) Create Google products, such as Panoramio, Google Maps 2) Create Yahoo and Bing Local Pages 3) Fill out at least 25 Local Directories Although these steps are not absolutely necessary, they certainly will help in the process of ranking your client/business’ videos for relevant Local Organic search terms. Conversely, if they’ve been done incorrectly, they can make the process of ranking those videos for local search terms more difficult.

Using YouTube to Increase Your Local Business Visibility

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Local Search Domination Using Your YouTube Channel Setting Up Your YouTube Channel Properly With the Goal of Reaching the First Page of Google Local Organic Search

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Page 1: Using YouTube to Increase Your Local Business Visibility

Before Step 1) Preliminaries—N(ame) A(ddress) P(hone #)

1) Create Google products, such as Panoramio, Google Maps2) Create Yahoo and Bing Local Pages3) Fill out at least 25 Local Directories

Although these steps are not absolutely necessary, they certainly will help in the process of ranking your

client/business’ videos for relevant Local Organic search terms.

Conversely, if they’ve been done incorrectly, they can make the process of ranking those videos for local search terms

more difficult.

Page 2: Using YouTube to Increase Your Local Business Visibility

8 Steps to Getting YOUR local Business to the top of Google

local search within DAYS (sometimes hours) and keep it there for month after month!

Page 3: Using YouTube to Increase Your Local Business Visibility

2 Definitions:1) Google Local Organic Search:

The part of the Google Search Engine Which is Local and

which is not paid.

Page 4: Using YouTube to Increase Your Local Business Visibility

2) Keyword: A keyword is a word, or a string of words which reflect how your potential customer is looking for YOU, your products and your services.

Page 5: Using YouTube to Increase Your Local Business Visibility

A list of what you need to gather: • 1) Channel art and Google Plus header• 2) Profile picture• 3) Channel name• 4) Cellphone number—make sure someone is

available to receive the text message.• 5) List of keywords• 6) Title of your first video• 7) Channel description• 8) Video description• 9) Any urls you want to include

Page 6: Using YouTube to Increase Your Local Business Visibility

How to optimize a business’

Channel:

Step 1) Set up a separate gmail account for their marketing and YouTube channel.

Page 7: Using YouTube to Increase Your Local Business Visibility

As part of Step 1, Create Channel Art that incorporates their logo and contact

information. While you’re at it, create a matching header for the Google Plus page.

Two examples of Channel Art that I’ve done:

Page 8: Using YouTube to Increase Your Local Business Visibility

Some Useful Links as you get started creating your YouTube Channel:

Get Started on YouTube Training: https://support.google.com/youtube/answer/3309389

Peggy Duncan YouTube training videos: https://www.youtube.com/playlist?list=PLH_FZ9gQZcC-QnH1Zv7ycu0-ixc5rO2gG

Features: https://www.youtube.com/features

Link to your channel “about” page—put in your own username.https://www.youtube.com/user/(your channel name)/about

Page 9: Using YouTube to Increase Your Local Business Visibility

Step 2) Research your competition. Check out their websites. Check out

their blogs and their social media presence. Figure out what keywords

they’re using.

Page 10: Using YouTube to Increase Your Local Business Visibility

Step 3) Keyword research, using free tools as well as paid. Check out whether your competition is ranking highly for their keywords. If not, they’ve just given you a competitive edge.

Page 11: Using YouTube to Increase Your Local Business Visibility

Step 4) Write copy for the channel as a whole, and for the first video, incorporating

your keywords in an organic way.

Page 12: Using YouTube to Increase Your Local Business Visibility

Step 5) Fill in the information part of your YouTube Channel.

Page 13: Using YouTube to Increase Your Local Business Visibility

Step 6) Create your first video. This video has the primary function of establishing the channel and getting the company to the first page of Google

organic local search.

A new function that YouTube has created is an intro video that lets people know what to expect of your channel. A nice way to do this is to have

someone create a punchy 30-second video . There are some nice Fiverr gigs for that. Be sure to use ALL of the social media and keyword real estate

available!

Page 14: Using YouTube to Increase Your Local Business Visibility

There are 3 possible goals for video marketing:

1) Ranking your business on Google search for important keywords. This goal can be accomplished with a very simple, easily-created video.

2) Increasing your reputation as a trusted expert in your field.

3) Increasing interaction with your business. This goal requires videos that are entertaining, engaging and

Page 15: Using YouTube to Increase Your Local Business Visibility

An easy way to create a simple video: 1) find some content on the site.

2) record an audio version of it 3) grab some images from the site, including

the logo. 4) import the audio, the images and create a

short (1-2 minute) video, using Windows MovieMaker or copy that you’ve already written and tags based on your keywords

Page 16: Using YouTube to Increase Your Local Business Visibility

Step 7) Upload your video and fill in the information for that video.

Choose tags. (500-character limit for entire tag area). Tags = Main keyword FIRST, Then put as many tags in as possible .

Title = Has The Main Keyword in it.

Description = Go After the Main Keyword and another Keyword

Add annotations, creating “calls to action”, utilizing external urls, url to your Google Plus page, and url to the YouTube Channel.

Page 17: Using YouTube to Increase Your Local Business Visibility

Also, in the description after you have written it, write *Ignore Tags* and then under that, put in a load more keywords like

this :

*Ignore Tags*Make money

how to make moneymake money easily

make money blogging etcetc

Page 18: Using YouTube to Increase Your Local Business Visibility

Step 8) Broadcast it. Post it in your facebook fan page, on Google +, Linked In, Twitter. Email it to your list to

announce the opening of a Channel. Use a Fiverr gig to submit it to Traffic Geyser (search on Traffic Geyser) and also to social bookmarking sites. Embed it in a blog post

on your site, then Ping that page. Find someone who has an authority blog account (such as Pure Leverage or ILN or Empower Network) and offer to do a guest blog

post—be sure your video is embedded in the post. Get it out there.

After a while, check your analytics to find out your highest traffic sources, and concentrate on those sources

to get more views