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Connecting YouTube Channels to Their Fan Audiences

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The Fan Audience Problem on YouTube

Can only post 1000 character plan text bulletins that fans

might miss

Messaging is limited to 1-to-1

plain text messages. Good luck messaging

EVERY fan

Email alerts for fans aren’t customized

and lump your content with

everything else a fan subscribes to

New videos appear in a fan’s feed when they’re

uploaded…and that’s it!

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What do you do?Post on Facebook?

Only 16% of fans will actually see your content in their feed

Tweet?

Only fans reading Twitter at the right time will see your tweet. Content gets lost in the feed

Share on Google+?

Smaller fan audiences than other networks

Pin it?

Still relies on time-sensitive feed and only reaching one audience segment

So what should you use? Email.

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Why Email Solves These Problems

Email

Fan list that you own and

control

Direct content-rich

channel to all fans at once

Data and analytics on

fans and their actions

Best method for driving traffic to YouTube channels

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Email and YouTube Cycle

Open an email with a new video

Fans visit YouTube to watch the

video

You get increased

video views and

advertising revenue

Grows creator-to-

fan relationship;

fans excitedly anticipate

new content

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How the experts build their lists AND their channels

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A custom Facebook tab is setup for email collection, while the Cover photo still focuses on

key YouTube content

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The custom Facebook tab:• Has a clear signup

call to action – “Get My Newsletter”

• Features YouTube-sourced video content at the top

• Contained other engaging featured like photos and comments

• Displays a Twitter feed for maximum social reach

• Easy to setup

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Website:• Designed with a

major focus on fan list growth

• Customized list segments for different content genres

• Video promoting the list – engaging content drives signups!

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Email Campaigns:• Hyper-targeted

by interest• Incorporates

multiple pieces of video content

• Call to action to directly subscribe to the YouTube channel

• Social icons at top also help build other networks

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A custom Facebook tab is setup for email collection, with another tab for driving merch sales. The cover photo promotes key YouTube

content.

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The custom tab:• Features email

signup at top of page

• Highlights ecommerce in a more visual way than YouTube allows

• Still includes frequently updated video content – video is the focus so include it everywhere!

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Email Campaign:• Contains more text-

based information than other channels can effectively accommodate

• Video is highlighted both in text at bottom and with a screenshot in sidebar

• Merch promotion below video content

• Social icons cross-promote other networks

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Social Digest:• Automated content curation• Uses existing content from

social networks• Emails fans weekly or

biweekly• Highlights most engaging

content, like YouTube videosSocial Digest is the free, automated solution to the “I never know what to send and don’t have

enough time” email problem

Content creators that email regularly see:• More list growth• Higher levels of engagement• More traffic to social content that was “lost

in the feed”

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Newsletter:• Lots of content!• Highlights new

videos at top (most important)

• Interviews with actors in series – exclusive email-only content drives fans to open and engage

• Instagram supplies more visuals

• Image-driven store makes merch more appealing to fans

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No website? No problem!Fan Action Pages let your fans signup for your

list at an easily linkable URL: yourname.fanbridge.com

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Are you a YouTube channel looking to grow your fan audience?

Learn more about how FanBridge can help you:http://www.fanbridge.com/youtube

More Tips for YouTube:Getting more views from your email campaignsUsing Facebook to increase YouTube trafficCollect email signups with playlist introductions