Texifter

The Future of HR Survey AnalyticsApril 18, 2012

Employee Engagement

Employee engagement affects business outcomes, such as productivity, quality, customer satisfaction, and profitability.

Employee Surveys

Surveys main tool for listening to the voice of the employee

Many contain thousands of open-ended comments

Results typically aggregated/analyzed in Excel spreadsheets

The Problem

Spreadsheets make it difficult to work with free text

Current methods are difficult to replicate and do not scale up

Important insights and trends are left undiscovered

70%-80% of HR Business Intelligence projects fail

The Pain Exists in Diverse Organizations

The Solution: Texifter’s DiscoverText

A web-based text analytics platform

Tools for basic & applied research

Useful for HR Analytics teams with survey data

Unique workflow makes machine-learning easier

Why Texifter? “We Have Something Unique”

Our ActiveLearning engine and tools combine…

What Humans Do Best What Computers Do Best

Humans and machines learning together

Not Limited to HR

Marketing & sales strategy is currently HR focused, however

Market research / Brand management

VOC (Voice of Customer)

Customer service

Government

Basic University research

Our technology is also an solution ideal for:

A Major New Consumer Good Brand Analysis Partner

Organizations that We Have Helped

$12.6 Billion

The 2012 HR Technology Market Size

HR Analytics is underserved and continues to grow

The Human Capital Management Market Sizing Report, 2007-2012, AMR, 2008

Human Resources Analytics Market

Large market opportunity

HR data is a key corporate asset

Forrester reports a lack of HR survey analysis tools

70% of organizations will not fully exploit the open text data

“87% of organizations believe they do not have the necessary technology to facilitate proper HR analytics.”

The Human Capital Management Market Sizing Report, 2007-2012, AMR, 2008

The State of HR Analytics Report, 2011, Cornell University

“There are lots of other text solutions in the marketplace but,

HR departments have not found an ideal solution.”

Competitor Solutions

People Analytics Target Companies

Fortune 1000 companies, 5,000+ employees with:Analytical departments & team members

Need to leverage employee surveys; have large stores

A lack of tools and knowledge to perform survey analysis

Develop new channels and platforms for deeper integration

People Analytics Go-to-Market Strategy

Build upon past success with use-cases & references

Continue refining our consulting and SaaS model

Leverage HR champions to “internally push” our solution

Enter other departments like marketing and customer service

Consumer Analytics Strategy

Collaborate with Cognizant client partners

Act as consulting partner

Leverage prior use cases and refined methodologies

Further product development and VoC best practices

Consumer Analytics Target Companies

Fortune 500 Companies, with:Analytical departments & team members

Need to leverage customer surveys

Numerous global brands with powerful presence

Hold large stores of unused customer data

A lack of tools and knowledge to perform survey analysis

Develop relationships with strategic Cognizant client partners

Plans for Q2 2012

Dominate the HR Analytics marketFurther build sales channels Partner with HR service providersContinue to build VoC brand analysis channelsCapitalize on industry events and opportunities

IE Group CSO Conference (April 26 & 27)SIOP (April 26 & 27) IHRIM Exhibition (May 1 & 2) IHRIM Panel (May 1)

Plans for Financing 2012

Seeking $500K-1.5m angel investment

Expand sales and product support team

Support new technology and design initiatives

Build out the platform vision and API capabilities

Revenue

2010 - $10,000

2011 - $110,000

2012 - $500,000+ (projected)

Some Early Exit Options

Company Background

Founded in 2009 by Dr. Stuart Shulman

Incubated in the qualitative data analysis labs at the University of Massachusetts Amherst and at Pitt (QDAP)

10 years & $4m in grants from the National Science Foundation to develop tools & methods

Founder & CEO – Dr. Stuart [email protected]

President – Sean [email protected]

CFO – Rick [email protected]

CTO – Mark [email protected]

Business Development and User SupportJoe Delfino - [email protected] Sowalsky - [email protected]: 1-800-936-0534

Contact Texifter