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Breakout session I gave at Mixwest 2014 in Indianapolis, IN. Mark Schaefer wrote about Content Shock on his blog, which freaked out a lot of marketers. I believe that if people stick with the basics AND become better writers, video producers, podcasters, we're going to beat the people who just churn out big steaming piles of mediocrity.
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Survivethe Coming
ContentShock
First Principles•Be First•Be Right•Be Credible
•Be Better
What isContent Shock?
• 10 hours/day “consuming content”
• 600% bigger Internet by 2020
• High barrier to entry
• Deep pockets win
Attack of the Literate Robots
The “Myth” ofRising Content
1. “Write good content” is still a stupid strategy
2. Be Human
“We will leverage end user learnings on a going forward
basis.”
“We'll use what you learned from now on.”
“We have created a frictionless user onboarding experience.”
“Signing up is easy.”
AYFKMWTS?!A commonly used product management go-to-market planning approach leverages the concept of a customer lifecycle delivery model.
Along with ensuring a solution’s technical readiness, a product manager must ensure that tools, processes, documentation and training are developed for sales, operations and customer care before declaring product readiness.
3. Write Tight
For sale.Baby shoes.Never worn.
4. Seriously, Read a Book!
Title Text• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
Reading a lot teaches you what good sentences sound like, feel like, look like.
If you don't know what good sentences are, you will not be successful as a writer of words.
5. Partner Up
6. Recycling Content
Bad Idea
Unless you. . .
• Update old articles
• Revisit old topics• Expand list posts
Title Text• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
7. Curation
Not a
fan
8. Go Where The Competition Isn’t
9. Create Exclusive Content
10. Marketing Automation?
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@edeckerserik@problogservice
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Thank you!