Social media for the savvy business owner

thinktank mediasocial media | digital | website design

Social Media For The Savvy Business Owner


an average day @ thinktank media

- reporting, metrics & analysis.

whats trending & where.

getting involved, interacting.

developing new platforms & technology.

strategy & campaign development.

art & creative campaign design.

twittering & facebooking religously

research & client competitor analysis

crisis management


what we’ll be covering off...Creative ideas for a solid social media campaign and basic strategy

Your facebook page and twitter account fully set

How to attract people to your social sites eventually leading to warm

leads/sales and a powerful community by your side.

How to operate popular social sites for brand/product/service

activities.

Monitoring and managing accounts �– time saving and productivity


What is social media today, to us!brand awareness & exposure

reduces total spend

highly trackable

great for customer service & interaction

listening & implementing / reacting

give your brand a voice

highly trackable


how does it work word of mouthconnectionsrelationships sharingauthenticityshows your brand cares

TRUST


“we dont care about your brand or advertising, we care about what our mates think!”


social media etiquete...

Build relationship first, sell secondThank people that mention youShare great content - doesn’t always have to be yoursBe open,honest and yourself or stick to brand style guideDon’t spam or constantly broadcast one wayEngage and interact - two way conversations


Stats - Social Media Australia- In Australia, one in two Australians use social networking

sites, such as Facebook or Twitter

- 8% of the time Australians spend on the internet is on social

networking sites and each session on these sites range between

20 - 30 minutes in length


- In May 2009 there were 5 million Australians on Facebook it

has 38% reach of Australians online

- Social networking/blog sites reach 72% of active users in Australia


At a recent marketing seminar it

was identified that only 18% of

all organisations have a social

media strategy.


44% of Social Sharing on the Web Is Driven by FacebookWith the surge of social networking over the past year, we have

including Google, are paying close attention to this trend.


More interesting statsIn addition, some other interesting stats from Gigya

while Google was close behind with 30% and Yahoo at 25%.


Share of Social Sharing on the web

This pie Chart, courtesy of TechCrunch, shows the

breakdown of social sharing on 4 major sites


Facebook, A leading online contender- Online engagement and fan loyalty.

- A recent Nielsen report showed people spend 7 hours a month on

Facebook, but only 2 hours a month on Google, Yahoo, AOL, and

MSN. That�’s a huge opportunity.


Saying no to a facebook business page in

2010 is like saying no to a full page spread

in the Yellow Pages in the 1990�’s


Gaging the effectiveness of facebook

- To gauge the effectiveness of Facebook fan pages, the study used

one company�’s page to measure the effect on customer behavior.


chain.

store evaluations and information on shopping behavior.

- Then launched the fanpage invited the mailing list to the page.

- Over 3 months, �“updated its page several times a week with pictures

of goodies, news about contests and promotions, links to favorable

reviews, and introductions to DG employees.�”

Hardvard Business Review


Findings- Store visits per month increased after people became fans.

- The new fans generated more positive word of mouth than

nonfans.

- They went to DG 20% more often than nonfans.

- Fans gave the store the highest share of their overall dining-out

dollars.


- They were the most likely to recommend DG to friends and had

the highest average Net Promoter Score-75, compared with 53 for

Facebook.

customers.

- Fans were the most likely to say they chose DG over other

establishments whenever possible.


Create and develop a fanbase


Facebook was australia�’s best visited

social media website of 2009


How to Set Up A Facebook Business Page- This way you will create a page without connecting it to your facebook

- Go to www.facebook.com

- Go to the bottom and look for �“Advertising�” in the footer �– click that

link

- Click �“Pages�” up towards the top of the screen

- Click the green �“Create a Page�” button


- Enter a valid email address, and then validate


Now go get a URL- A vanity URL is a great way to divert people to your page. When

remember and looks ugly.

facebook.com/thinktankmedia.au

- Choose wisely as this can�’t be changed once selected.


SEO Strategy for facebook- Facebook makes all of the content shared on Facebook Pages

indexable by search engines, so use the tools Facebook provides

to your full advantage.

- Facebook�’s �“viral channels�”, the News Feed, invitations, and

messages - play a central role in the spread of content through

Facebook, employing important SEO tactics within your Facebook

Page can help your Page reach more and more Facebook fans.

- Choosing the right name for your Facebook Page is vital.


- Use your business�’s real name as the name of your page.

www.facebook.com/username. Need 25 fans

- Once you pick a Facebook username/URL for your Page,

it cannot be changed - ever.

- Use the �“About�” text box to place keyword-dense prose near the

top of your Page

- Use the �“Info�” tab to include more important keywords, text, and

high priority links on your Page

- Create �“Static FBML�” boxes and tabs to place lengthy content and

more static links on your Page


Page�’s stream

- Add photos with captions, events with descriptions, and a discussion

forum - keyword-dense descriptions.

- Get more inbound links to your Facebook Page from the web by

posting links to your Page on all your websites

insidefacebook.com


why facebook for events...If you’re interested in an event then generally your mates Can go viral very quickly - news feedFaces - see if you know anyone goingCan print off and export an attending sheetTake payment for eventsConnect with all attending in 1 updateGain an idea of how many people are comingHave a community to spring board off for next eventSearch for events


Setting up an event on FacebookLeave all the default settings the way they areCatchy title, subtitle and photo.Generate buzz by periodically commenting on your own event wall.Comment on any added photos/videos/links. Each of these activities goes into your mini feed and your friends’ news feedsAdd photos of eventVideo - make a short video explaining what your event is about and upload it to the invite.


Setting up an event on FacebookWrite a Personal MessageSend Out InvitesSpread the WordClick the “Share” button and “Post to your Profile” and your invite will go on your wall for all to see.Or use the “Share” button to send an invite to specific friends or lists.


event on facebook goes viral kates birthdayKate’s Party gatecrashed by 60,000 Facebook usersSmall gathering of friends in an apartment event Not closed, so anyone could invite new attendees - pivacy settings uncheckedCreated Saturday garnered 5000 attendees in 10 minutes, growing to 60,000 overnight. By the time the group was shut down by Facebook there were a further 180,000 people who had been invited but not yet confirmedOver 500 related Facebook groups sprung up around the partyThere’s a website http://www.katesparty.comTwitter feed


Free applications for facebook


Twitter Setup


Twitter - The How to- Set up an account - www.twitter.com

- Bio, How to write a catchy bio

- Picture

- Personality, Be yourself or follow your company style guide

- Branding


Tweets per day rising every year


3 ways to Communicate on Twitter- Tweet, sharing an update with your followers

- @, messaging a person/replying - everyone can see this if they

choose to. @sammutimer

- RT, Retweet �– sharing another persons tweet with your follow base.

Can go viral.

to their tweet mail and email inbox


Branding


Productive Twitter platform

thinktank mediasocial media | digital | website design A visual guide to twitter


Social Oomph- Productivity

- Scheduled tweets

- Autofollow

- Track keywords


Male

24 - 32

Melbourne

Victoria

Female

45 - 60

Sydney

NSW

Target Messaging on facebook


Facebook Privacy


How To Delete An Account

account


There are multiple ways to search

for people on the social web


Search tools- Twellow, register yourself there too! /www.twellow.com

- Twitter search, www.search.twitter.com

- Write down a list of people/businesses/industry/experts you want

to follow


URL shortener and tracking of clicks on links


Social Mention is a social media search and analysis platform that

aggregates user generated content from across the universe into a

single stream of information.


Finding people on twitter

- Have tweeted about your product/service or company

- Have tweeted about your industry or cause

- Have tweeted about a problem your products/services can solve

- Are regional to you

- Have mentioned your interest in their bio

- Your workshop leader @sammutimer and @thinktankmedia


- Your competition

- Generally I would recommend not following friends and family on

your work account, create a second account for your personal life

making it easy to �“stay on message�” with twitter


Case Studies- Caroline Service Appartements

- Kogi BBQ

- Wiggly Wiggels


Small business case study- Caroline Serviced Apartments, 3 months

- Sales from twitter 5

- Sales from facebook 3

- Exposure


Sells korean taco�’s

They tweet where there truck is going to be next

Ran a crowdsurf competition

Personality + Great product = Impressive fanbase


Local company / garden equipment

Made contact come alive by social media

Share quality information

Social Media has brought credability and awareness of the brand


Social media for the intermediate, 27th of October

@ The Honeybar, 10 am to 2 pm


Connect with us! www.thinktankmedia.com.au/blog

[email protected]

facebook.com/thinktankmedia.au