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GETTING SAVVY WITH SOCIAL MEDIA Matt Britland

Getting Savvy With Social Media

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My presentation for EdExec Live 2014.

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Page 1: Getting Savvy With Social Media

GETTING SAVVY WITH SOCIAL MEDIA

Matt Britland

Page 2: Getting Savvy With Social Media

Matt BritlandDirector of ICT at The Lady Eleanor

Holles School

Director of Realise Learning

Twitter@mattbritland

Page 3: Getting Savvy With Social Media

WHAT IS SOCIAL MEDIA?Social Media

"Websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts."

From www.dictionary.com

Page 4: Getting Savvy With Social Media

WHAT IS OUT THERE?• Facebook

• Twitter

• Google+

• Pinterest

• Blogging

• YouTube

• LinkedIn

Page 5: Getting Savvy With Social Media

SHOULD SCHOOLS BE WORRIED?

No

Adapt, learn, experiment, engage

and enjoy

Page 6: Getting Savvy With Social Media

FIRST STEPS - WHY?• Why do you want to use social media?

1. For marketing?

2. For teaching and learning?

3. For communication?

4. For hosting and sharing video?

5. For blogging?

Page 7: Getting Savvy With Social Media

FIRST STEPS - HOW?• How will you decide which social networks to

use?

• How will you keep track of social media accounts?

• How will you make sure social media is used appropriately?

• How will you train members of staff to use social media?

• How will you moderate accounts?

Page 8: Getting Savvy With Social Media

FIRST STEPS - WHO?• Who will have oversight over social media use in your

school?

• Who will use social media?

1. Main school accounts?

2. Departments?

3. Individual teachers?

4. Students?

• Who will manage the main school social media accounts? Marketing manager? Teacher? Senior leader?

Page 9: Getting Savvy With Social Media

SOCIAL NETWORKS AND HOW THEY CAN BE USED

Page 10: Getting Savvy With Social Media

FACEBOOK • School page for marketing

and communicating school information, news and photos / videos

• Student / teacher Facebook groups for teaching and learning

• Facebook timeline

Page 11: Getting Savvy With Social Media

TWITTER• Write messages of 140 characters

or less

• Main school account tweeting news and information for parents and pupils. Also works to help marketing the school to prospective parents

• Department accounts for tweeting subject information, links, resources and students work etc

• Teaching, learning, collaboration and discussion

• Rotating student tweeters

Page 12: Getting Savvy With Social Media

YOUTUBE AND GOOGLE+• School YouTube channel which

could be split into playlists for main school and departments

• It could be used to host marketing videos and videos of school events

• Video tutorials and videos of lessons that can be used for teaching and learning

• Stream live content to YouTube using Google+ Hangouts

Page 13: Getting Savvy With Social Media

PINTEREST• Online pin boards

• Create school boards for sharing achievements, news and other information. Good for marketing purposes and collecting online content

• Department boards for sharing links, resources, revision material or news

Page 14: Getting Savvy With Social Media

BLOGGING• Blogging is short for

web log

• Head Teacher blog

• Department blogs

• Students blogs

• Technology blog

Page 15: Getting Savvy With Social Media

COMMON MISTAKES / PITFALLS• Having someone in charge who does not fully understand

social media or how to use it

• Tweeting or posting from a work account instead of a personal account by mistake

• Spelling mistakes

• Sharing links to articles, videos or blog posts that have not been read first

• Not checking privacy settings

• Sharing images of children whose parents have requested not to be photographed

Page 16: Getting Savvy With Social Media

COMMON MISTAKES / PITFALLS• Tweeting or sharing something when you are angry or frustrated

• Not keeping opinions neutral

• Not providing training to teachers or staff using social media

• Losing track of how many accounts there are and who runs them

• Communicating with people from an account you only intended as a broadcast account

• Not having an AUP for staff and students that includes use of social media