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Short updated powerpoint presentation that accompanied my talks at The Essex Business Club and more recently the Business Cafe
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7 Ways To Be Social Media
SavvyPresentation to The Business Cafe
13th May 2009 Wendy Dashwood-Quick
About Me• Executive & Social Media Coach• Founder of Resolution Coaching & The
Virtual Business Genie• Background 25 years in Public & Private
Sector • Published Author• Trained with Paul McKenna & Richard
Bandler• Once Abseiled off County Hall For Charity• Near Death Experience in 1995• Gt Grandfather Broke Steam Train Speed
Record in 1934 with The Flying Scotsman
• Get Clear on why you’re using Social Media• What IS Social Media?• Say Goodbye To The Good Old Days Of Marketing• The Power of Facebook• Rules of Engagement• Key Social Media Sites• Why Social Media Is Tailor Made For Women• Don’t Let It Take Over Your Life!
Get Clear On Your Objectives
Build a BrandSell More Products
Generate LeadsPromote A Book
Lead A CauseIncrease Your Traffic
Raise Your Profile
What IS Social Media?ShareShare
Convert/MeasureConvert/Measure
DiscussDiscuss
CreateCreate
“1 in 10 Adults Are Using Social Networking
to Share Information About Products They Like.You Are influencing and
being influenced every day”Shiv Singh
Vice President - Razorfish
The Good Old Days
Time –vs- Money
Short £ £££
LongTime
SEO
Facebook Ads
Google PPC
Buying Leads
Telesales
BloggingArticle Marketing
FacebookFan Pages
MAXIMUMEDGE
Long Time
Less Time But More Money
Less Time, ButCosts Much More
Costs a Lot
Direct Mail
Trading TimeAnd EffortFor Traffic
Paid Traffic
'Markets consist of human beings, not
demographic sectors‘
“The Cluetrain Manifesto” – Rick Levine
Key SitesTop 3
Core concept is good – not a silly place where
you meet old friends for a stupid chat
Facts
On the 13th March 2010 Facebook Overtook Google as the most trafficked website in the entire USA – with 400M Active Users
54% of visitors spend 55 mins per day there
Facebook Ads are cheaper and easier to understand than Google PPC
There are 5.3 Billion fans on Facebook Fan Pages
400 Million Active Fan Pages
1.5 Million Local Businesses using Facebook Pages
20 Million people join Facebook Fan Pages Every day
Vitamin Water1,348,321 Fans
Mashable174,000 Fans
IBMCorporate Social Media
“Don’t Ask Me – Ask The Stats”
Alex Shultz – Manager, Internet Marketing - Facebook
Using
Listen and WatchShare Amusing Stuff Be Controversial
Have A Rant
Help Someone Be InterestedTwitter Isn’t About Selling
Inform Others Make A Comment
Why Social Media Is Tailor Made For Women
Virtual Village
Rules Of Engagement
It’s Conversational
Serving Without Selling Stop Flogging
Your Stuff
Be RESPECTFUL It’s A Two Way Thing
Don’t Abuse The
Relationship
TONE: Think Service
TIMING: Respond Quickly
It’s A Long Term
Commitment
Don’t Let It Take Over Your Life
Create A Social Media Timetable
Beware of Distraction
Remind yourself what you want to get out
of this
Use Social Media As Part of Your Marketing
Do What Suits Your Personality
Enjoy It, Have Fun And Share The
Love
Pick 2-3 social media sites that are active in your niche and focus on them rather than spreading yourself too thin
cross every available network
If you’re failing to seriously engage the question of how social media can help your business,
you’re putting your business at risk. Somewhere in your niche there are people using social media smartly and elevating the profile of their businesses with their customers and peers.
Keep ignoring social media and the adopters may not eat your lunch. But I guarantee they will
steal your cookies
Craig Stoltz www.bizmore.com
Thank You
For A Free Copy of My new e-book“7 Ways To Be Social Media Savvy”
Visit My Websitewww.resolutioncoaching.co.uk
www.virtualbusinessgenie.wordpress.comThank you
[email protected]@resolutioncoaching.co.uk
01376 334692
