Social Media for Savvy Marketers Event - Discussion Questions

Social Media for Savvy Marketers Event Discussion QuestionsApril 18-19, 2013

Cecelia Taylor | @CiscoSocial | Updated: April 17, 2013

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

The Importance of Social Leadership• What steps have your leadership taken to be more

transparent through social media?• What companies do you think are most effectively

demonstrating leadership through social media?• What is the biggest obstacle in getting leaders to adopt

social media?• What industries do you feel benefit the most from putting

their leaders on social media? • What role do you think “social leadership” will play in

marketing in the years ahead?


The Convergence of Search & Social• How could your brand benefit from social search?• What steps have you taken to start capitalizing on social

search?• What platform do you think is best poised to dominate

the social search space?• What do you think is the biggest challenge facing the

adoption of social search?• What types of sharable content are your brands currently

developing?


Developing Strategies for Multi-Screen Experiences• How do you plan to incorporate multi-screen behavior into

your marketing strategies?• What is the biggest obstacle you face in developing a

multi-screen approach?• How are you currently optimizing content for different

devices?• What brands have impressed you with their approach to

multi-screen experiences?• What excites you the most about the potential of multi-

screen experiences?


The Evolving Role of Data & Creativity• How is data altering the way you develop social content?• Where do you think the greatest opportunities for data-

driven creativity currently lie?• How do you think dynamic creative optimization could

benefit your business?• Where do you draw the line for personalization vs.

creepiness?• How will data alter your approach to creative

development moving forward?


How Mobile & Social Combine• How are you currently accounting for mobile in your social

media strategies?• How do you optimize content and experiences for

smartphones and tablets?• What is the biggest challenge your mobile efforts have

faced?• How does your brand approach app development?• What has surprised you most about the explosive growth

of the mobile space?


Data: How to Avoid Leakage (Ownership, Transfer, Partners)• How does your company currently incorporate data

gathering into the marketing process?• How has data changed the way you view social media?• What marketing data points do you currently find the

most beneficial to track? • How has data altered the way you think about your target

audiences?• How far is too far when it comes to applying personal

data to optimizing campaigns?


Social Influence Marketing• How does your brand currently engage with digital

influencers?• How does your approach to influencers differ from your

approach to major media outlets? • What is the biggest challenge you see in dealing with

influencers?• What is the greatest benefit you see from engaging with

influencers?• What do you think is the biggest difference between how

a B2C and a B2B brand would approach influencer marketing?


Social CRM• What social media channel do you prefer for social CRM?• What do you feel is the biggest benefit from social CRM?• What has been your largest obstacle in leveraging social

CRM?• What brands do you think have used social CRM

effectively?• Where do you see social CRM headed in the next 2-3

years?


Gamification: What it Means Today• How do you think your brands could benefit from

gamification?• What role do games and gamification currently play in

your marketing efforts?• How can gamification benefit your enterprise?• What is the biggest question you have regarding

gamification?• What do you think are the long-term prospects for

gamification as an engagement tool?


Brand Journalism: Be Your Own Channel• What types of content marketing assets does your brand

currently employ?• How do you strike a balance between volume of content

and quality of thought leadership?• What types of content do you feel are most effective?• What video platforms does your brand currently use?• What is the biggest obstacle your brand currently faces in

leveraging social video?• What would be your advice to other brands looking to

move into the social video space?


Driving Social Into Business• How does your enterprise currently use social media

internally?• What lessons from your social marketing could be used to

enhance your internal social efforts?• What is most important piece of advice you’d give to

enterprises trying to drive social into their day-to-day operations?

• What have been the biggest obstacles in fostering a “social enterprise” mindset within your company?

• What social tools provide the greatest benefits to an enterprise environment?


Visualize It!• How is the shift toward visual communication changing

the way you develop content for the Web?• What role do you feel video will play in your future

marketing efforts?• What has been the biggest challenge your brand has

faced in creating visual content?• Where does your visual content engage the largest

audiences?• How does your brand approach platforms like Instagram,

Vine, Pinterest, YouTube, and Tumblr?


Battle of the Generations• What surprises you the most about today’s younger

generations?• How do you approach technology differently today than

younger generations?• How do you feel technology has made your perspective

different from your parent’s generation?• What is the biggest challenge in crafting content and

engagement targeted at younger generations?• How do you think the next generation will differ from

Millennials?


Agenda: April 18-19, 2013Time Day One Time Day Two 9:00 The Importance of Social Leadership 9:00 Social CRM

9:45 The Convergence of Search & Social 9:45 Gamification: What it means today

10:30 BREAK 10:45 BREAK

10:45 Developing Strategies for Multi-Screen Experiences

11:00 Brand Journalism: Be Your Own Channel

11:45 LUNCH 11:45 LUNCH

12:45 The Evolving Role of Data and Creativity 12:45 Driving Social into Business

1:30 How Mobile and Social Combine 1:30 Visualize It!

2:30 BREAK 2:30 Battle of the Generations

2:45 Data: Clever vs. Creepy 3:30 Closing Remarks

3:45 Social Influence Marketing 4:00 END OF EVENT

4:45 Cocktail Hour


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Social Media for Savvy Marketers Event - Discussion Questions