S.E.X.Y CONTENT TIPSFOR STARTUPS

Tasos Veliadis - socialab.gr

WHO AM

I?

I am working in social media marketing for big brands for 6 years in Europe. !!With my team, weve created more than 500 campaigns for more than 40 Global and local Brands. !!I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like writing about social media strategy and digital strategy. !

Tasos Veliadis

MANAGING EXPECTATIONS !!I only have one hour. That is not enough time to change the world, but it might be enough to talk about social Content. !If you have any questions send me a message to veliadis@socialab.gr or @tasosveliadis!

NO MORE SPAM! LETS START!

SO WE HAVE A STARTUP!

GO VIRAL!

We want our STARTUP to GO VIRAL

BUT??

1.TRADITIONAL

MARKETING

But traditional marketing doesnt work!

It doesnt work because consumers have more choices and less 6me

It doesnt work because Startups dont have the money!

SO??

CONTENT

We have to find ways to differentiate by creating Content!

ONLY CONTENT?

YES!! BUT.

S.E.X.Y CONTENT

S(mart) E(ngaging) X(citing) Y(ours)

S(MART)

S.E.XY CONTENT

1ST

ALIGN CONTENT WITH

SOCIAL MEDIA METRICS

4 Social Media Goals 1. Generate Trac

2. Increase Fans

3. Generate Interac6ons

4. Generate Revenue

2nd

LEARN FROM THE BIG PLAYERS

Small business can learn valuable lessons from the big brand Approach. 1. Find where your costumers talk 2. Create content that people want

to talk about 3. Use monitoring tools to listen

3RD

CONCENTRATE ON YOURDAILY UPDATES

Daily Posts You dont have to post many 6mes per day. Once is Enough, but you have to nd the perfect 6me to engage more fans.

via socialbakers.com

4TH

LOOK TO THE FUTURE OF SOCIAL MEDIA

Generate leads We are on Facebook, Youtube, Instagram, TwiSer etc but we have to generate leads!! We have to understand our costumers and take their emails through lead genera6on programs.

LANES BLOGGER SPOT

5TH

MAKE YOUR BLOG

MOBILE FRIENDLY

Tips to make your blog mobile friendly 1. Give visitors content they need 2. Plan your layout 3. Simple landing Pages 4. Include share buSons 5. USABILITY as rst priority

E(NGAGING)

S.E.XY CONTENT

1ST

CONVERSATIONAL TONE

TO ENGAGE READERS

Social media has changed the way businesses communicate publicly. The brands have to create useful conversa6ons with their fans, to advice them, help them and make them laugh.

EXAMPLES OF POSTS

2nd

ASK YOUR READERS/FANS

Ques6ons are a good example of engaging content and have become a frequent go-to tac6c, especially on pla]orms such as Facebook.

ASK

QU

ESTI

ON

S

3RD

HELP YOUR FANSBY USING #HASHTAGS

#Hashtags Hashtags is an easy way to help people nd conversa6ons related to something (Product, event, etc). Use hashtags to make beSer experience for your fans.

#HAS

HTAG

S

X(CITING)

S.E.XY CONTENT

1ST

CREATE CONTENT

WITH INFOGRAPHICS

Infographics are dened as graphic visual representa6ons of informa6on, data or knowledge intended to present complex informa6on quickly and clearly Infographics are shared on the web, TwiSer and Facebook more ocen than other content online. Marketers love infographics because they oer an easy and powerful viral marke6ng tool

INFO

GRAP

HIC

FOR

LAM

DA S

.A

2nd

CREATE CONTENTWITH VIDEO

I am sure that its not the easiest way to create content about your Startup, but some 6mes it is the funniest and the most engaging way.

hSp://www.youtube.com/watch?v=M7FIvfx5J10

Y(OURS)

S.E.XY CONTENT

1ST

PRESENT YOUR

HUMAN SIDE

Photos and other types of visual content are highly shareable on social networks. Post photos of your team, it helps to show your business as a human brand and build rela6onships with your community.

HUM

AN S

IDE

OF

A CO

MPA

NY

2nd

CREATE UNIQUE CONTENT

Split your content Strategy in four pillars. 1. Magne6c Content 2. Product Content 3. Service Content 4. Social Content Then focus on these pillars and try to create your own photos, designs, etc. for every one of the pillars.

Magne&cContent

ProductContent

ServiceContent

SocialContent

A4en

&on Bonding

Convic&on Enga

geme

nt

Mass9Conversa&on Enduring9Conversa&on

Relevant9Conversa&on Regular9Conversa&on

3RD

TALK WITH YOURTEAM MEMBERS

None of us should work in a vacuum. We need to know whats working and what isnt. But some6mes the people seeing the analy6cs arent necessarily the ones who are managing the companys online presence..

4TH

FIND THE PERFECT IMAGE

With all the aSen6on that images receive on social media, it stands to reason that businesses will be on the lookout for interes6ng visuals. So you have to look at all the image banks to nd great visuals

IMAGE BANKS

IMAGE BANKS

STAY CONNECTED WITH TASOS

23

Facebook.com/tasosvel @tasosveliadis Suit.gr veliadis@socialab.gr

THANK YOU! Tasos Veliadis socialab.gr