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This presentation was delivered June 26 at Google Campus in Tel Aviv, as part of Funding, Development and Marketing for StartUPs Event (http://goo.gl/4p8INF). Titled 'Five Tips to Kickstart Your Startup's Marketing Activities', this deck provides my own insights + best practices (Uber, Get Taxi, Inner-active, Onavo, TestFairy, others) into what I believe founders should focus on when starting their marketing activities. My five tips to kickstart your startup's marketing activities are: 5. Online Presence 4. Content Marketing & Distribution - Is It Right For Me? 3. Make Your Customers Happy 2. Find Your Product/Market Fit 1. Build a Community The presentation covered other topics as well, but only scratched the surface: * Tools Of The Marketer - DIY * Acquisition Vs. Retention * PR * The 3 “Whats” I'm a CMO/Advisor (freelance) working out of Israel, available for advisory engagements and speaking opportunities: [email protected] or +972-52-5799899. Happy to hear your thoughts and feedback. http://www.dvirreznik.com/about
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Dvir [email protected]/about
CMO for startups (freelance)
14 years of marketing experience, last 5
at ‘Startup Nation’
Worked for Onavo (acquired by Facebook), Bizzabo,
Zooz Payments, Serendip Media, Vubooo Soccer,
WonderVoice for FB, tawkon/Glove, SQream
Technologies, justAd, Heystack, others
Guest Lecturer @ The College of Management
Are you already a part of a startup?
Is this your first startup?
Have you identified your target audience?
Launching within 3 months?
Five Tips To Kickstart Your Startup’s Marketing
Tools Of The Marketer
Acquisition Vs. Retention
PR
The 3 “Whats”
Q&A
FIVE TIPS TO KICKSTART YOUR STARTUP’S
MARKETING ACTIVITIES
Own the domains, KISS
Be genuine, don’t over-sell
Rally the troops
Focus your digital efforts, leverage assets
Media: Twitter lists and G+
It’s NOT ‘1 size fits all’
Share of voice vs. Own the space
Write great content, not good one
Gaining traction takes time
Distribution is as important as the content itself
Example:
Get ready for a hand-to-hand combat
Don’t think of scale. Not now.
Find why those 100 come back (retention)
No. Mom & dad don’t count
Measure. Everything.
Example:
SWOT:
◦ Company: Strengths & Weaknesses
◦ Industry: Opportunities & Threats
Who’s NOT my target audience?
Product/Market Fit
Example:
‘We Exist To Wow Passengers And Drivers Alike’
“Lots of startups fail before product/market fit ever happens.
When you are BPMF, focus obsessively on getting to product/market fit. It’s the only thing that
matters”
Marc Andreessen, General Partner, Andreessen Horowitz
Source: http://goo.gl/MMnV
Sense of belonging
Every customer is an evangelist. He doesn’t know it yet
Appeal to your target audience, even a niche one
Don’t assume, ask
Example: (Guardians of your data, Breach Alerts)
Google Analytics
Fiverr
Odesk / Elance
Onehourtranslation
Dropbox
Haro
Twitter Lists
G+ Groups
Distimo Monitor/Appannie
Google Keywords Tool
WhatRunsWhere.com
MailChimp
Asana
SurveyMonkey
TestFairy
AppCodes.es
LinkedIn Groups
Facebook pages
Optimizely
Unbounce
Google Search
Source: The Lean Startup by Eric Ries
50% Easier Selling To Existing Customers
5x More Expensive To Acquire A New User
80% Of Future Revenues Will Come From
20% Of Your Existing Customers
Source: http://hbswk.hbs.edu/archive/1590.htmlhttp://goo.gl/7Y91G5
“The people who signed up in the first month: Are they still using it today? Often
in social startups you’ll see people sign up, use it for a couple of months, and then
never use it again. This weird effect where, because your sign-up rate is so high, your active users seems to stay pretty much the
same. Like a revolving door.”
Kevin Systrom, Instagram
Uber video: http://youtu.be/2WySm0YJzMU
“Everyone can grasp the problems with taxis and how overhauling
that industry is exciting and controversial. It's a story that's
bigger than the app.”
Martin Bryant, Editor-In-Chief, TheNextWeb.com
What did I do yesterday and how it performed?
What I’m doing today
What am I doing tomorrow?
Online Presence
Content & Distribution
Make Your Customers Happy
Find Your Product/Market Fit
Community
Measure Everything
Have A Great Story
[email protected] | @dvirreznik | 052-5799899
