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@joshsteimle
Going Global Marketing Tips For Chinese Startups
@joshsteimle
What if you could predict the future?
@joshsteimle
The other 48%? Google properties (YouTube, Maps)
@joshsteimle
50% Units sold by 3rd party sellers
Source: Amazon, January, 2017
@joshsteimle
100% Increase in products sold by
3rd party sellers
Source: Amazon, January, 2017
@joshsteimle
150% Increase in clicks on product
advertisements paid for by 3rd-party sellers
Source: Amazon, January, 2017
@joshsteimle
1.79B Facebook monthly active users
Source: Facebook, November, 2016
@joshsteimle
1.66B Facebook monthly active users
on mobile
Source: Facebook, November, 2016
@joshsteimle
1. Name Short
Easy to spell Easy to say
@joshsteimle
8. Social media (Facebook, Instagram, Twitter, Snapchat,
Pinterest, YouTube, Reddit, etc.)
@joshsteimle
10. Amazon Top 5 Mistakes of 3rd Party Sellers
@joshsteimle
Amazon Mistake #1 Poor customer service
(slow response to customers, using template rather than personalized
response)
@joshsteimle
Amazon Mistake #2 Using personal email address
@joshsteimle
Amazon Mistake #3 Poor branding, inconsistent branding, or
no branding
@joshsteimle
Amazon Mistake #4 Poor translation
(Google Translate isn’t enough)
@joshsteimle
Amazon Mistake #5 Competing on price
