25 March 2013

Developing School of 5 program:

innovative, stick and cost-efficient

CONTENTS

We can further develop School of 5 program…

Glow-germ demo

Comics

Pledging Hand washing with

lifebuoy soap

Best mother-

child contest

How to make student leaders hand washing ambassadors?

How to make the program cost-efficient?

How to control the program implementation?

How to motivate children, mothers and teachers?

How to involve mothers better?3

Prefer entertainment approach

Learn how to wash hands

Influenced by teachers and mothers

Prefer more rational approach

Learn why hand washing is important

Play the crucial role in changing the habit

4

…by reaching hearts of kids, moms and teachers…

…through 4 innovative stick and low-cost actions!

First, Unilever helps student ambassadors*…

*Ambassadors senior students are interested

in Chemistry or concerned about kids hygiene

…by supplying them with

Lifebuoy soap ingredients

…by teaching them the soap

preparation process

Then student leaders collaborate with kids …

…by telling them how to

make a soap

…by producing together

soap of different shapes,

colors & toys inside

Kids will use self-made soap more frequently because it

provides unique experience and more fun!

To raise the efficiency, let`s act under cover...

21-day education program will be made by Unilever and

sent to teachers. Teachers are free to add features to it

…by implementing math tasks

into the school program

…by providing language

exercises concerning hygiene

The provided action will be stickier to kids and also the cost

efficient one increasing ratio of materials to kids

…by switching from colorful comics to more catching black & white colorings

Current colorful comics New black & white colorings

To raise the efficiency, let`s act under cover...

Kids, ambassadors and mothers will be involved

Attract ambassadors

Give them the guidelines

Motivate and organize kids

Provide technical support

Get connected with school staff

Give mothers a brief

on parent meeting

Explain value of performance

Create scenarios

Participate in try-outs

Help kids to create scenarios

and learn roles

Costumes making

Give a task to create

performance on

“germ” topic

To control program activation we`ll create a contest!

And the best schools will win..

…a truck full of Wall’s ice cream!

Valuation will be mainly based

on teachers’ performance

Promotion materials usage

Hygiene rules respect

Program implementing in

learning process

Kids knowledge level

Volunteers will choose the winners according to

specific criteria…

Our 4 actions beat 5 key challenges of the program

Involve ambassadors

Involve Unilever

Motivate kids by participating in real process

Engage kids in the “germ” topic

Provide low-cost method of making colorings

Develop simple and entertaining education programs

Developing the new education programs,

printing black and white colorings

Soap ingredients

Unilever’s educating help is on volunteer basis

Our 4 actions beat 5 key challenges of the program

Involve and reward ambassadors

Engage mothers by making them part of the performance

Motivate kids and reinforce hand washing habit

Control program implementation

Motivate teachers

Promote Unilever brand through ice-cream

Ice cream,

Volunteers usage is free

Spending on ambassadors,

Costumes and scenery

Thank you for attention!

Any questions?