Rise of the Business User: Enterprise IT and the effect of consumerization - MaRS Market Insights

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Rise of the Business User: Enterprise IT and the effect of consumerization

October 18, 2011

SaaSy Startups Eight Ontario-‐

based companies leading the move to

consumeriza:on.

www.marsdd.com/reports

11-11 © IDC Visit us at IDC.com and follow us on TwiDer: @IDC

consumerization = trend for technology to emerge first in the consumer market and then spread into business organizations

Consumeriza,on of Enterprise IT Mobility

User Interfaces

Cloud

Social

Device Flexibility


Evolution of the Workforce Paper-pushing wasn’t a ‘metaphor’


Evolution of the Workforce Solved Issues of the Day


But Times Change Canada’s Mobile Workforce 2010-2015

Non Office Based Mobile Worker

Office Based Mobile Worker Telecommuter

Home-‐Based Mobile Worker Non-‐Mobile Worker

2010 4,073,488 6,284,189 891,529 674,083 6,197,211

2015 4,637,242 7,327,975 1,330,228 788,175 5,449,833

-‐

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

34%

27%


And People Use The Technology They Need Install Base by Handset in Canada

Smartphone

Feature Phone

-‐

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

2010 2011 2012 2013 2014 2015


8

BYOD Is Coming to Canada Consumers Are Moving Faster Than Their Employers

Greater acceptance of corporate vs. employee devices iPad – Accepted in the enterprise as a business worthy device Playbook – Familiarity is driving evalua:on Android – Limited plans for support

Corporate Support Personal iPad 25% 22% iPhone 33% 25% Android Phone 16% 15% Android Tablet 8% 8% Blackberry 81% 38% Playbook 20% 16%


9

0 10 20 30 40 50

IT being less controlling

IT helping to generate revenue

IT purchasing technology that drives business innova,on

IT staff being easy to work with

IT providing the latest/up-‐to-‐date technology

IT being a leader in business process planning

IT being immediately responsive to business change

IT allows employees to focus on their job

IT's budget size aligning with value business gets

Line of Business

IT

IT & Business Speak Different Languages

Which of the following would improve IT’s performance at your organiza:on?


$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

2008 2009 2010 2011 2012 2013 2014 2015

SoPw

are Spen

ding (C

$M)

Cloud Tradi:onal So`ware

Cloud So`ware 2008-‐2015 CAGR

of 23.3%

Tradi:onal So`ware

2008-‐2015 CAGR of 3.3%

Emergence of Enterprise Cloud


Consumer Social Networking Meets Enterprise Reality: The New World

consumer social principles + business culture and process


Social Business Canadian Corporate Adoption Trends

Mainstream

Markets

Late

Market Early Markets

The Chasm

Gamifica,on 7%

Adapted from Geoffrey Moore’s Crossing The Chasm N = 300

Public Social Networking Sites 45%

Blogs 30%

Private Social Networks 21%

Crowdsourcing 13%

Discussion Forum 31% Micro-‐Blogging 32%

Private Microblog 13%

Social Bookmarking 16%

Wiki 23%

Geosocial Networking 12%

15M Active

9M Daily

Salesforce Buys Radian6 for $326 Million


Legacy Is Less of a Burden To Consumers

Music

Communica:on


Changing Upgrades: From Middleware to App Stores


Changing and Upgrading: Personal Upgrades Are Getting Easier


Everyone Wants More Innovation

74% 26%

59% 41%

Actual Spend

Ideal State


Opportunity for Emerging Vendors

§ Pursue the “Departmental spend” in an IT-‐friendly manner §  Find your niche. Find your champion. Solve that problem. § But demonstrate enterprise-‐grade security, require minimal training, support or integra:on

§ Think Mobile First.

§ Stand On the Shoulders Of Others.

§ Connect with people §  Socially § Aesthe:cally


Opportunity for IT

§ Use CoE & BYOD to end the IT / Business solitudes §  Start suppor:ng BYOD now – and prepare for BYOApp §  Integrate Private & Public Clouds into Enterprise Architecture

§ Benchmark against exis:ng compe::on (outsourcers) and new compe::on (cloud) for metrics that maDer (e.g. :me)

§ Go beyond saying “No” (e.g. security, integra:on, cost) into “Here’s How” we can meet the goal together §  Allow BYOD to rethink device support policies §  Embrace Social Business Networks in Systems of Record

Rise of the Business User Enterprise IT and the Effect of Consumerization

David Priemer October 18. 2011

The initial challenge

Help people get the feedback they need to develop personally and professionally,

and deliver business results.

The enemy: Annual performance reviews

A bottom-up problem

75%!

60%!

People hate performance reviews *Bersin Associate Research

People want to hear from their managers on a daily basis *Robert Half Interna:onal & Yahoo Hotjobs Survey

A new approach to performance

Everyone does it together

Integrates into work life

People actually want to do it.

Enterprise evolution

Barriers to enterprise adoption

Barrier #1

Inertia. Companies do what they’ve always done.

Barrier #2

Awareness. Companies don’t know other options exists.

Barrier #3

Fear. Unwilling to optimize for lack of control.

3 Tips to removing barriers

Tip #1

Generate. Remarkable content.

Tip #2

Iterate. Listen and improve quickly.

Tip #3

Focus. On your target customer.

T4G The Intelligent Applica:on of TechnologyTM

Consumeriza:on of IT

Opportuni:es and Challenges



1970 2011


BYOD usage within the Enterprise.



VS


BYOD Applica:on Profile



Security Manageability

Support Compliance

Interoperability

Data Loss Reliability