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Presentation to Asian Publishing Convention on connection between mobile and print publishing. Bangkok July 2011.
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2. Mobile TagsThe direct connection between print stories & ads to mobile phones [email_address] 3. Nike. Napa Valley Vintners . PeaceHealth .Caesars Las Vegas Coca-Cola . LegalZoom . Providence Health & Services . PBS Sunriver Resort .Nabisco. Dr. Martens . Montana Lottery . HP Northwest Airlines. Adidas .Johnson & Johnson. Idaho Power Oregon State University . Old Spaghetti Factory . Grockit Digimarc .OHSU .General Mills. AOL .Microsoft. Chevrolet Edge Wireless . Columbia Sportswear . Suzuki . Qualcomm Sara Lee.Seaswirl Boats . University California Santa Barbara Boise . Fred Meyer . Morrow .UN. Make-A-Wish . WU 4. 5. 6. 1 Billion Smart Phones in use globally 200 Million mobile YouTube views occur every day 50% of all local searches are from a mobile 2014 is the year that mobile internet usage will overtake desktop internet usage 7. Guardian now says digital not print now its priority 8. A DIGITAL / MOBILE STRATEGY
9. 10. 11. 12. 13. TYPES OF TAGS WE USE QR MICROSOFT TAG INVISIBLE WATERMARKS There are several types of tags we can incorporate into your packaging. Which one depends on your audience, strategy and thepay-off.
14.
WHY NOW? 15. TAGS TRIGGER 1:1 Connection 1:MANY (social)
16. 17. MicrosoftTag| Examples 18. 19. Allure| Tag Case Study
20. 21. NEXT: INVISIBLE WATERMARKS 22. INVISIBLE WATERMARKS: DIGIMARC 23. Barcode Trigger Image Trigger The winner of the Thailand election isXXXXXX . 24. PRINT AS MOBILE CURSER 25. A RICHER EXPERIENCE 26. 27. ENTERTAING VIDEO: HOW TO 28. 29. STRATEGY 30. REMEMBER: THE STRATEGY
31. contact: Peter Levitan m: 1.541.419.2309 [email_address]