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Watch the video here: http://www.youtube.com/watch?v=jXQRvwFd-lk There are more than 800 service providers in the mobile space. From user acquisition and analytics to monetization and advertising. And each one of them claims that they are the "must work with" company. In times where games have become a commodity, Oliver shares his experience from helping a number of successful mobile games start-ups to kick-starting successful marketing programs. Learn about the marketing framework, secrets and requirements for launching and operating a successful game.
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SELF PUBLISHINGMOBILE GAMES
casual connect europe | 11 - 13 february 2014
ADDING VALUE:"THAT’S ME
casual connect europe | 11 - 13 february 2014
LAUNCH FAST, "ITERATE QUICKLY
casual connect europe | 11 - 13 february 2014
–Reid Hoffman (Founder LinkedIn)
“If you are not embarassed by the first version of your product, you’ve launched too late”
LAUNCH FAST, "ITERATE QUICKLY
casual connect europe | 11 - 13 february 2014
Work for Hire: Complete project as soon as possible (the client approves) !
Self Publishing: Launch fast and decide if you have to kill Iterate until you make money and iterate again to make more
LAUNCH FAST, "ITERATE QUICKLY
casual connect europe | 11 - 13 february 2014
Do I have to kill my game?"Broad Audience, High ARPU, High Virality: Hit Niche Audience, High ARPU, Low Virality: Hidden Gem Niche Audience, Low ARPU, Low Virality: Kill it, even if you love it Broad Audience, Low ARPU, Low Virality: Lots of work to do Broad Audience, Low ARPU, High Virality: Work carefully on monetisation
TEST MARKET"BEST PRACTICE
casual connect europe | 11 - 13 february 2014
–John Romero (Doom)
“In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.”
TEST MARKET"BEST PRACTICE
casual connect europe | 11 - 13 february 2014
• How much budget? • What is the goal? • Where do I find my “best customers”? • What do I need?
TEST MARKET"BEST PRACTICE
casual connect europe | 11 - 13 february 2014
Testmarket Full launch Alternativemust have must have
nice to have nice to have
must have must have
nice to have should have
must have
should have
nice to have
nice to have
TEST MARKET"BEST PRACTICE
casual connect europe | 11 - 13 february 2014
Language matters Language doesn’t matter much
Example CountriesNew Zealand
Australia Canada
Singapore Norway
Netherlands
CTR Goal > 2%
d2 Goal depending on genre: 40 - 70%
WHO CAN HELP"DRIVE USERS
casual connect europe | 11 - 13 february 2014
–Ritu Ghatourey (Writer)
Always remember if somebody's presence doesn't add value to your life. Then their absence should make no
difference either.
WHO CAN HELP"DRIVE USERS
casual connect europe | 11 - 13 february 2014
US DE FR TR
incentincent
PMD
incent
incent
PMD
PMD
incentincent
PMD
PMD
PMD
incent
source: mobileapptracking 2014
YOU MAYNEED MONEY
casual connect europe | 11 - 13 february 2014
–Mark Suster (Venture Capitalist)
“Don't raise a lot of money. Then you'll be on the express train. Take the local train -- it goes slower and
there are more places to get off.”
YOU MAYNEED MONEY
casual connect europe | 11 - 13 february 2014
GREAT GAME - TWO OPTIONS
Bootstrap a lifestyle business
Exit with venture capital
production publishing/distribution
seed growth
